AI Web MakerSocial media marketing strategy
Keystone Property Agents
Keystone Property Agents will use honest photographs, walk-through videos and local knowledge on Facebook, Instagram and YouTube to turn local interest into messages from owners, landlords and tenants.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Start the Facebook page and the Instagram bio with the same line, selling, letting and managing homes and commercial property, then name the area you cover and add a message button.
Pin a post on each profile that says how to ask for a valuation or book a viewing, so a visitor knows exactly what to send.
Agree a rule for every post: show a home only with the owner's written permission, and ask the tenant's consent before filming one that is lived in.
Your platforms, in order
Facebook 5 posts in 4 weeks · Property posts, Short videos, Local group replies
It is where local people ask for an agent's name and where they check a page before they message.
Fix on your profile:
- Set the office front or a familiar street as the cover, and the logo as the profile picture.
- In the about section, give the area you cover and the services: selling, letting, management and commercial.
- Switch on the message button, with an opening line asking whether the enquiry is about selling, letting or renting.
- Add your opening hours and say which licences and schemes you hold, only if true.
Instagram 4 posts in 4 weeks · Carousels, Reels, Stories
Good photographs and short clips are saved and shared, and viewers message about the homes they like.
Fix on your profile:
- Keep the Instagram name and picture identical to the Facebook page, so the two read as one agency.
- Say where you work and what you handle in the bio, and invite people to message you.
- Make highlights for homes to rent, homes for sale, commercial property and the team.
YouTube 3 posts in 4 weeks · Walk-through videos, Short explainers
A steady walk-through answers a viewer's questions before the viewing, and the videos keep being found long after they are posted.
Fix on your profile:
- Name the channel after the agency and put the area you cover in the description.
- Add your phone number and enquiry link to the description of every video.
- Group videos into playlists for homes to rent, homes for sale and commercial property.
Your content pillars
Homes and premises 35%
- A video walk-through of a home to let, from the front door to the garden
- A commercial unit shown from the street, the loading area and the main space
- A home for sale in clear photographs with an honest description of each room
Local life 25%
- A Saturday morning on the main street, filmed as a visitor would see it
- The walk from a home to the nearest park, shops and transport stop
- The small details people ask about, such as parking and waste collection days
How the work gets done 25%
- A day in the life of a property manager: the calls, the repairs and the visits
- What happens after an offer is accepted, in plain steps
- What happens when a tenant reports a problem, from message to repair
Meet the team 15%
- Meet the person who will answer your call
- The team's favourite spot in the area you cover
Your 4-week posting calendar
Week 1
Meet the person who answers
Hello from [name] at Keystone Property Agents. If you ring about selling, letting or renting, [name] is the person you will speak to. Message us or call [phone] to say hello.
A home for sale, room by room
A [number] bedroom home in [area], room by room. Swipe for the kitchen, the garden and the light in the front room. Want to see it in person? Message us to book a viewing.
A home to let, front door to garden
A full walk-through of a home to let in [area], from the front door to the garden, filmed in daylight with the owner's permission. Message us or call [phone] for the details or to book a viewing.
Week 2
A day in the life of a property manager
A day looking after rented homes: tenants' messages first, then repairs, then a visit to check on a home. Landlords often ask what we actually do. Message us to find out how we would look after yours.
Saturday morning on the main street
Saturday morning on [street or area]: the shops, the park gate and the walk to the station, as a visitor would see it. Thinking of moving here? Message us and we will tell you what we know about the area.
A commercial unit to let
A commercial unit to let in [area]: the street frontage, the loading area and the main space, shown with the owner's permission. Looking for premises for your business? Message us what you need.
Week 3
What happens after an offer is accepted
Offer accepted, what next? The legal paperwork begins, and we keep buyer and seller informed along the way. Thinking of selling? Message us and we will explain the steps for your home.
The small details people ask about
Parking, waste collection days and the nearest shop: the small details people ask about before they rent. Swipe for what we know about [street name]. Looking for a home to rent? Message us and we will answer your questions.
From message to repair
What happens when a tenant reports a problem, from the first message to the repair visit, explained in two minutes. Landlords and tenants both ask us about this. Call [phone] or message us to hear how we manage repairs.
Week 4
The team's favourite spot
Our team's favourite spot in [area] is [place]. Ask us about the places we know best, from the quiet streets to the busy ones. Thinking about moving here? Message us.
Ask us about renting, letting or selling
Ask us anything about renting, letting or selling in [area] and we will answer in our stories. Rather talk it through? Message us or call [phone].
A flat or apartment from entrance to last room
A walk-through of a [flat or apartment] in [area], from the entrance to the last room, filmed with the owner's permission. Message us to ask about it or to book a viewing.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Enquiries from social media a week
Total the messages on Facebook and Instagram and the enquiries that mention a YouTube video, each Friday.
Valuation and landlord messages
Note how many messages ask about selling, letting or management rather than about a single viewing.
Viewing requests from social posts
Ask each person who books a viewing which post or video they saw first.
Video views to the end
Check how many people watch each walk-through to the end, and film more of the kind that holds attention.
Calls and website taps from your profiles
Read the call and website taps on your Facebook page and Instagram profile at the end of each month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.