AI Web MakerSocial media marketing strategy
Greenline Lawn Care
Greenline Lawn Care will use before and after lawns, seasonal tips and quick replies to turn neighbours on Facebook and Instagram into messages and regular customers.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Set up a Facebook business page with your service area, a message button and a link to your website.
Add a WhatsApp Business number to your page, your van and your door hangers so people can send a photo of their lawn.
Post three times a week with real photos from your own jobs rather than stock pictures.
Your platforms, in order
Facebook 6 posts in 4 weeks · Before and after photos, Short videos, Local group posts
It is where local homeowners ask for recommendations and check a business before they call.
Fix on your profile:
- Use your logo as the profile picture and a photo of a striped lawn as the cover.
- Write a bio that names lawn mowing, treatments and your service area.
- Add a Send Message button and your website link.
- Turn on reviews and ask happy customers to leave one.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Lawn photos and short videos of mowing and edging get saved and shared by people nearby.
Fix on your profile:
- Use the same name and picture as on Facebook so people recognise you.
- Put your service area and a prompt to message you in the bio.
- Link to the quote request page on your website.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
It lets customers send a photo of their lawn and get a fast answer, which turns interest into bookings.
Fix on your profile:
- Set up WhatsApp Business with your hours and service area.
- Write a short greeting that asks for a photo of the lawn and the address.
Your content pillars
Before and after 35%
- A tired lawn and the same lawn after a month of care
- Edging a long border in one satisfying clip
Seasonal lawn tips 25%
- When to stop mowing for winter
- Why not to cut too short in a heatwave
On the round 20%
- A morning on the round in three clips
- Meet the person who will mow your lawn
Book a visit 20%
- Spring places on the regular round are opening
- Send a photo for an aeration quote
Your 4-week posting calendar
Week 1
A lawn brought back to life
Six weeks ago this lawn was patchy and full of moss. Regular mowing, a spring feed and some patience did the rest. Want the same for yours? Message us a photo of your lawn and we will tell you what it needs.
Edging a border
Clean edges make any lawn look cared for. Watch us edge this border in under a minute. Message us to add edging to your regular visit.
Spring places opening
Our spring rounds are filling up. We have space for weekly and fortnightly mowing on [days] in [area]. Send us a message or call [phone] to book your first visit.
Week 2
Spring lawn checklist
Five jobs your lawn needs this spring, from the first cut to the first feed. Save this for later, and message us if you would rather we did them all for you.
Send a photo for a quote
Not sure what your lawn needs? Send us a photo here on WhatsApp and we will reply with what we would do and a quote.
Meet the team
Meet [name], who will look after your lawn every week. Same person, same day, gates closed and clippings cleared. Message us to join the round.
Week 3
Moss explained
Moss in a lawn usually means shade, poor drainage or grass cut too short. Here is what we do about it. Send us a photo of your moss and we will tell you how we would treat it.
Fresh stripes
There is nothing quite like fresh stripes on a Wednesday morning. Want stripes like these on your lawn? Message us for a quote.
A kind review
Thank you to [customer first name] for this kind review of our weekly mowing. We read every one. Looking for a reliable lawn care team? Send us a message or visit our website for a quote.
Week 4
Aeration explained
Hard, compacted lawns struggle to take in water and feed. Aeration opens up the soil so the roots can breathe. Message us to book aeration before the season ends.
Last places this month
We have [number] places left this month for a first cut or a tidy up. Reply here or call [phone] to book one.
A month on the round
Four weeks of mowing, edging and feeding, and plenty of happy dogs along the way. Thank you to everyone who booked a visit this month. Message us if you would like to join the regular round.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count the new messages on Facebook, Instagram and WhatsApp each week.
Quotes booked from social media
Ask every new customer where they found you and note the social media answers.
Followers in your service area
Check the location figures for your page each month to see whether local followers are growing.
Saves and shares
Note which posts are saved or shared most and post more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.