AI Web MakerSocial media marketing strategy
Northframe Films
Northframe Films will use project write-ups, behind-the-scenes clips and showreel cuts to turn buyers who watch its work into messages asking about their own film.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Rewrite the headline on your personal LinkedIn profile so it says what you make and for whom, in place of a job title.
Reply to every comment and message on the day it arrives, because a quick, clear answer from a production company stands out.
Send every profile link to the showreel page and not the home page, so a visitor lands straight on the work.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Project write-ups, Short clips, Carousels
Project posts there are read by the managers and owners who decide what to commission.
Fix on your profile:
- Pin a showreel cut-down to the top of the company page, with a one-line note on who the films are for.
- Use the logo as the company picture and a still from a recent film as the banner.
- Write the About section in the buyer's words: films for websites, launches and events.
- Share each company post from your personal profile too.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Behind-the-scenes clips show the craft and the people, and reach owners of smaller firms who scroll after work.
Fix on your profile:
- Match the name and picture to your LinkedIn page.
- Write a bio that says films for businesses, with the area you cover.
- Link to the showreel page and the enquiry form.
- Make highlights for events, brand films and behind the scenes.
YouTube 3 posts in 4 weeks · Showreel, Case films, Shorts
Buyers watch whole showreels and case films there, and a clearly titled video can be found in search.
Fix on your profile:
- Name the channel after your company and add a plain line saying who you make films for.
- Put your website and a contact address on the About page.
- Feature the showreel at the top of the channel home page.
Your content pillars
Finished work 30%
- A project write-up: the brief, the shoot and the film
- A showreel cut-down made for LinkedIn
Behind the scenes 25%
- A mic check and the set-up before an interview
- How we put a nervous speaker at ease
- Cutting one shoot into three shapes
Advice for buyers 25%
- How to brief a video company
- What to prepare before a shoot day
Work with us 20%
- Space in the diary next month
- What to tell us in a first message
Your 4-week posting calendar
Week 1
A brand film, from brief to cut
A brand film for a client in [sector]. The brief was to show customers what working with them is like. We interviewed their team, filmed a day on site and cut a film for the website. Posted with the client's approval. Message us about the film your business needs.
Mic check before the interview
Before a single question is asked we check the sound, because poor audio can sink a good interview. A look at our set-up on a recent shoot. Message us to talk about filming your team.
Our showreel
Our showreel: brand films, adverts, event videos and social clips in one short watch, each labelled with who it was for. Message us through the link in the description to talk about yours.
Week 2
How to brief a video company
Briefing a video company? Start with the audience, the action you want from them and the screens the film will play on. Swipe for the questions we ask, then message us and we will talk through your brief.
Putting a speaker at ease
Most people dislike being on camera, so we start with a coffee and a few easy questions before we record. This is how that looks on a shoot day. Message us if your team needs filming and feels nervous about it.
A short case film
A short case film from a recent customer story: the brief, the interview and the finished piece, published with [name]'s go-ahead. Watch it, then message us through the link below to talk about your own.
Week 3
Conference highlights clip
A conference highlights clip, cut for LinkedIn while the event is still being talked about. Used with [name]'s agreement. Message us if you have an event coming up in [month].
Before the crew arrives
Before the crew arrives: a quiet room, a list of who is appearing and a few lines on what each person does. Swipe for the full checklist. Message us to plan your shoot day.
Space in the diary
We have space for [number] new projects in [month]. If you need a brand film, an advert or social clips by then, message us this week with a few lines on what the film is for.
Week 4
An event film from start to finish
An event film for a client in [sector]: speakers recorded, highlights cut for LinkedIn and a longer film for their website. Posted with the client's say-so. Message us about filming your next event.
One shoot, three shapes
One shoot, three shapes: widescreen for the website, vertical for Instagram and square for LinkedIn. A quick look at how we reframe a film. Message us to plan films for every screen.
An edit, sped up
A film edit sped up, from raw footage to a finished cut. This is where a long shoot turns into a story. Message us through the link below to start your own.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week from business buyers
Count the new messages on LinkedIn and Instagram that come from owners, managers and agencies.
Messages that become calls
Note each message that leads to a call or a video meeting.
Showreel views and watch time
Check the figures for the showreel on YouTube and on your website each month.
Projects that began on social media
Keep a note of every new project that began with a post, a comment or a message.
Project posts with the most comments
Note which write-ups get comments from buyers and write more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.