AI Web MakerSocial media marketing strategy
Clearframe Studios
Clearframe Studios will let its pictures start the conversation, with details and moments from real shoots on Instagram, family sessions on Facebook and business work on LinkedIn, each ending in a message.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Switch Instagram and Facebook to business accounts with a message button, and write a bio line that names weddings, portraits, events and products so a visitor knows what to ask for.
Pin one post at the top of each profile with your best pictures from different kinds of shoot, so a couple, a parent and a shop owner each see work that looks like theirs.
Add a line to your booking terms asking whether you may share pictures online, so you know before you post which clients have said yes.
Your platforms, in order
Instagram 5 posts in 4 weeks · Carousels, Reels, Stories, Question boxes
It is where people compare photographers, and a carousel of details or a reel of how you work shows what you notice, which is what clients are buying.
Fix on your profile:
- Use a clear logo or a favourite portrait as the profile picture, and name the kinds of shoot in the bio.
- Add a line such as Message us your date and place, so a visitor knows the next step.
- Make story highlights for weddings, families, headshots and products so each visitor finds their own kind of work.
- Set up saved replies for the questions every enquiry starts with.
Facebook 4 posts in 4 weeks · Albums, Photo posts, Short videos
Local parents, small firms and organisers ask neighbours for a photographer, and an album lets them see a session before they write.
Fix on your profile:
- Keep the Facebook name and picture in line with Instagram, and say which area you cover in the about section.
- Create an album for each kind of shoot, so a parent or a company finds the right examples.
- Switch on the message button with an opening line that asks for the date and the kind of shoot.
- Add your phone number and a link to your website.
LinkedIn 3 posts in 4 weeks · Photo posts, Short videos
Firms that need staff portraits, conference coverage or product pictures look for suppliers there, and a few posts a month reach them.
Fix on your profile:
- Use a professional picture of yourself and a headline that says what you photograph for businesses.
- Describe the kinds of firm you work for and the area you cover in the about section.
- Link to your headshot and product pages and invite local contacts to connect.
Your content pillars
Details and moments 35%
- The small things from a wedding: hands, rings and a note in a pocket
- A business owner photographed at work in their own space
- A conference seen through its small moments
Behind the camera 25%
- What is in the camera bag on a wedding day
- The same picture before and after the edit
- Meet the photographer
Help before the shoot 25%
- Keeping children relaxed during a session
- Nerves and poses, answered in a question box
- What a good set of product pictures contains
Prints and kind words 15%
- A framed print in a client's home, shown with permission
- An album open on a coffee table
Your 4-week posting calendar
Week 1
Small things from a wedding
The things most guests never notice: a note tucked in a pocket, two hands steadying a ring, a shoe by the door. We look for these on every wedding day. Planning yours? Message us your date and we will tell you if we are available.
A business owner at work
A picture of the owner at work shows customers who they are buying from, which a stock image cannot. Here is a set for [business], shared with permission. Need pictures of you and your team in action? Message us what you do.
A family morning
A relaxed morning with [family name] in [place]: no stiff poses, just plenty of laughing. We have family session days coming up in [month]. Message us to ask which ones are open.
Week 2
What is in the camera bag
What is in our bag on a wedding day: [list of kit], and always a packet of tissues. We pack it the night before. Planning your wedding? Message us your date and let us tell you how we work.
Keeping little ones relaxed
Children do not like being told to smile. So we play a game, ask a silly question and let them wander, and the real smiles tend to follow. Booking a family session? Message us your dates and the ages of your children.
Camera shy? Ask us anything
Hate having your picture taken? Ask us anything about nerves, poses or what to do with your hands, and we will answer every question here. Ready to book? Send us a message.
Week 3
A family and the dog
Dogs are family too. Swipe for the shots we aim for when a family brings theirs: the walk, the cuddle and one with everyone looking at the camera. Message us to book a family session, dog included.
Event coverage for a company
A conference is full of small moments: the speaker mid-sentence, the room filling, two people meeting for the first time. Here is a set from [event], shared with permission. Planning an event? Message us the date and the venue.
Meet the photographer
Hello from [name] at Clearframe Studios. We would rather make you laugh than make you pose. Message us to say hello and ask about a session.
Week 4
Before and after the edit
Same picture, before and after our edit: true colours, softened shadows and nothing that looks fake. Want pictures that look like you on a good day? Message us to talk about a session.
What a good product set contains
A good product set usually has a clean main picture, one in use, one close-up and one for scale. Shops that show all four answer many customer questions before they are asked. Selling online? Message us what you sell.
A print on the wall
[Family name] sent us this picture of their print on the living room wall, shared with permission. Pictures belong on walls as well as phones. Want one of your own? Message us to ask about a session.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New conversations a week
Add up the messages and enquiry forms that came from Instagram, Facebook and LinkedIn every Friday.
Messages that give a date and a place
Note how many messages name a date, a venue or a kind of shoot, because those are the ones most likely to book.
Bookings that began on social media
Ask every new client how they found you and write down the platform they name.
Saves and shares on detail carousels
Compare saves and shares on your carousels and reels each month and make more of the kind people keep.
Profile visits and website taps
Read the profile visits and taps on your website link in each profile's insights at the end of the month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.