AI Web MakerSocial media marketing strategy
Northwind Heating and Air
Northwind Heating and Air will use install stories, short explanations of faults and an easy way to send a photo of a unit to turn local viewers into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Open a Facebook page with your area, hours and a message button, then join the local community groups.
Add a WhatsApp Business number to your page, your van and your quotes, with quick replies for no heating and no cooling.
Film one short explanation of a common fault, shot on your phone, and use it to start a channel on YouTube.
Your platforms, in order
Facebook 6 posts in 4 weeks · Photo posts, Install stories, Local group replies
Homeowners ask neighbours who to trust when a system fails, and check a page before they ring.
Fix on your profile:
- Put your logo in the profile picture and a tidy installation across the cover.
- Write a bio that names heating, cooling, servicing and repairs, and your service area.
- Add a Send Message button, your opening hours and your website link.
- Turn on reviews and ask happy customers to leave one.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
A photo of the unit's label and a line about the fault lets you answer fast and book a visit.
Fix on your profile:
- Open a WhatsApp Business account and fill in your hours, area and services.
- Write a greeting that asks for the make, a photo of the label and what the system is doing.
- Add a quick reply for smells of gas that tells people to leave and ring the emergency gas line.
YouTube 3 posts in 4 weeks · Shorts, Install walk-throughs
People search for why a furnace or air conditioner has stopped, and a short video answers them and shows who you are.
Fix on your profile:
- Name the channel after the business and add your service area and services to the description.
- Link to the website and the WhatsApp number.
- Group videos into playlists for servicing, repairs and installations.
Your content pillars
Seasonal readiness 25%
- What to check before the first cold week
- Why cooling equipment should be serviced before a heatwave
Install stories 25%
- Old system out and new system in, from start to finish
- Where the outdoor unit goes and why
Why it happened 20%
- What a boiler losing pressure is telling you
- Why an air conditioner stops cooling
Meet the engineer 15%
- Meet the person who will visit your home
- What we carry in the van
Book a visit 15%
- Send the unit's label and a few words on the fault
- Service visits open before the weather turns
Your 4-week posting calendar
Week 1
Old system out, new one in
Out with a worn-out furnace or boiler, in with a new system sized for the home and tested before we left. Unsure whether yours needs repair or replacing? Message us a photo of it and we will tell you what we would do.
Send a photo of the label
Send us a photo of the label on your furnace, boiler or outdoor unit, with a few words about what it is doing, and we will reply here with what we would check first.
What a yearly service covers
Watch what a yearly heating service involves, from cleaning and checking to testing the controls. Book yours by messaging us or visiting our website.
Week 2
A tidy outdoor unit
A level outdoor unit with a neat pipe run is the mark of careful installation work. Thinking about cooling for your home? Message us and we will arrange a survey.
Service visits open
We have [number] service visits open in [area] before the weather turns. Reply here or call [phone] to book yours.
Why an air conditioner stops cooling
Dirty filters, a blocked drain or low refrigerant can all stop a unit cooling. Some checks are simple and some need an engineer. Message us if yours has stopped and we will help you work out which.
Week 3
A heat pump explained
A heat pump moves heat instead of burning fuel to make it, and some models cool as well. Whether one suits your home depends on the house, so we survey first. Message us to book a survey.
No heating or cooling
No heating or cooling at home? Message us here with the make of your system and what it is doing, and we will tell you when we can be with you.
Meet the engineer
Meet [name], the engineer who may be at your door. Shoe covers on, floors protected and a plain explanation before any work starts. Call [phone] or message us to arrange your visit.
Week 4
Repair or replace
Repair or replace? It depends on the age of the system, the fault and how often it has failed. We will tell you straight and put it in writing. Message us a photo of your system for an honest view.
Where the outdoor unit goes
Where should the outdoor unit go, and why? Watch us pick the spot on a real job, with room for airflow and for servicing. Message us to book a survey of your home.
A kind review
Thank you, [customer first name], for the kind review of our [service]. Every review is read by the whole team. If your heating or cooling needs looking at, message us or visit our website.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Tally the weekly messages from Facebook and WhatsApp.
Label photos received
Count the photos of unit labels sent by customers, and how many became visits.
Visits booked from social media
Ask each new customer where they first saw you, and count the social media replies.
Messages in the week the weather turns
Compare messages in a cold or hot week with a mild one to see when to post more.
Videos watched to the end
Check the channel figures for each short and make more like the ones people finish.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.