AI Web MakerSocial media marketing strategy
Paperkite Design Studio
Paperkite Design Studio will show sketches and finished pieces on Instagram and Pinterest, back them with case studies on LinkedIn and turn the attention into messages from owners planning a new look.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Make every profile show the work: a bio that names logos, brands, packaging and print, a recent project as the cover and a link to your contact page.
Replace stock images and mock-ups with your own projects and photographs of real printed pieces.
Answer every comment and message within a day, since an owner who asks about a project is choosing a person as well as a portfolio.
Your platforms, in order
Instagram 5 posts in 4 weeks · Carousels, Reels, Stories
Owners judge a designer on sight, so a feed of finished work, sketches and printed pieces does the selling before anyone writes to you.
Fix on your profile:
- Use your studio mark or a clear portrait as the picture, and keep the name the same on every platform.
- Write a bio that names logos, brands, packaging and print, and says how to message you.
- Pin three posts that show different kinds of work.
- Link to your portfolio page.
LinkedIn 3 posts in 4 weeks · Case study posts, Carousels, Short videos
Decision makers at established small firms browse it for designers, and a short case study works as a reference.
Fix on your profile:
- Put your studio name and the kind of client you serve in your headline.
- Feature three case studies, each opening with the client's problem.
- Ask past clients for short recommendations.
Pinterest 2 posts in 4 weeks · Image pins, Board covers
Owners collect packaging, menu and brand ideas on boards, and pins of your work can bring them to your site long after you posted them.
Fix on your profile:
- Set up a business account named for your studio, with a one-line description of your work.
- Create boards for logos, packaging, print and brand identities.
- Link each pin to the matching page of your portfolio.
Facebook 2 posts in 4 weeks · Photo albums, Group replies
When owners ask a local group who can design a logo or a menu, a page lets them see your work before they message.
Fix on your profile:
- Choose a graphic designer category and name the area you serve.
- Turn on the message button and use a cover image of recent work.
- Join local business and market groups and read the rules before posting.
Your content pillars
Finished work with the story 35%
- A new logo on the shop sign it was made for
- A food label photographed on the jar and on the shelf
Sketches and process 25%
- From first sketch to final mark in a few slides
- The ideas we rejected and why
Design tips for small businesses 20%
- Why a logo needs a simple version for small sizes
- What to decide before briefing a designer
Studio life and people 10%
- Meet the designer behind the work
- Paper samples on the desk this week
Start a project 10%
- Space for new projects this month
- Message us a few lines about your business
Your 4-week posting calendar
Week 1
Sketch to final mark
Swipe to see how the logo for [client] took shape, from pencil lines to the version on their shop sign. Planning a new look? Message us a few lines about your business.
Case study: a new logo
New case study: [client] needed a logo that worked on a shop sign and a phone screen. We began with their customers, sketched several routes and chose one together. Read the full story on our website, or message us about your own project.
Label on the shelf
A label and box for [product], designed to stand out among its neighbours and printed on uncoated paper. Save this for packaging ideas, and visit our website to talk about yours.
Week 2
Printing day
Printing day: watching a brand we designed come off the press. Colours on screen and on paper are never quite the same, which is why we check proofs together. Message us to plan your next print job.
A local menu refresh
A fresh menu for [local business]: clearer sections, easier to read and printed on paper that feels good in the hand. If your menu or flyers look tired, message us and we will talk through what a refresh involves.
A simple logo version
Every logo needs a simple version for small sizes, such as a profile picture or a stamp. Swipe to see how we strip a mark back without losing its character. Message us if your logo struggles when it is small.
Week 3
Questions before you brief
Before you brief a designer, settle three things: who the customer is, where the design will be seen and what it should never look like. Clear answers make the work faster and better. Message us when you are ready to brief.
Paper samples
On the desk this week: paper samples for a client's business cards. Which finish would you choose, smooth or textured? Vote in the poll, and message us if you need cards with the right feel.
Brand colours
A colour palette for [client], chosen to look warm on a shop sign and clear on a phone screen. Save it for brand inspiration, and visit our website to talk about a palette of your own.
Week 4
The ideas we rejected
The ideas we rejected for [client], and why: too busy, too close to a competitor and too hard to print small. Showing the misses explains the final choice. Ask us about our process in a message.
Meet the designer
Meet [name], the designer at Paperkite Design Studio. We make logos, brand identities, packaging and print for small businesses, and you see sketches before anything is polished. Message us to start a conversation.
Space for projects
There is room for [number] more projects from [month]. If you are launching a business, refreshing a menu or need packaging, message us a few lines about what you need and we will reply with how we would begin.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count each new message on Instagram, LinkedIn, Pinterest and Facebook that mentions a project.
Messages that become briefs
Count the messages that turn into a call or a written brief.
Saves and shares of carousels
See which carousels are saved or passed on most, and make more like them.
Pinterest clicks to your portfolio
Check which pins send people to your site and which pages they land on.
Clients who first saw your work on social
Check with every client at the start where they first saw your work, and count the social answers.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.