AI Web MakerSocial media marketing strategy
Hartwell Legal
Hartwell Legal will use plain explanations, short videos and a visible team to turn local readers into private messages, while keeping every post general and respectful of client confidentiality.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use the same firm name, regulator details and a message button on each profile, with one line on what a first conversation covers.
Agree a rule that no post names a client, shows a document or discusses a live matter, and share it with everyone who posts.
Pin a post on each profile that says what can be discussed by message, so people know to keep personal details for a call.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Text posts, Document carousels
Owners and advisers use LinkedIn at work, which is when contract and staffing questions come up.
Fix on your profile:
- Set up a company page showing the firm name, areas of work and regulator details.
- Add each lawyer with the role they hold and the qualifications they have.
- Link the page's button to the contact form.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Group replies
Families, landlords and employees ask neighbours who to trust, and the firm's page shows how it speaks.
Fix on your profile:
- Show the logo as the picture and the reception or meeting room as the cover.
- Write a bio that names contracts, property, employment and family matters.
- Add a message button, and say when the phone is answered.
- Pin a post that says how to reach you in an urgent matter.
YouTube 3 posts in 4 weeks · Explainer videos, Short answers
People type their worries into search, and a calm video that explains a process answers them.
Fix on your profile:
- Name the channel after the firm and describe who you help.
- Group videos into playlists by area of work.
- Put your contact details and a general information note in every description.
Your content pillars
How it works 30%
- The stages of buying or selling a home, in plain steps
- What happens after you send a message to a law firm
Contracts and work in plain words 25%
- What a notice period is, in everyday words
- Questions to ask before signing a lease
Meet the firm 25%
- Who answers the phone and what they ask
- How we look after your information
Questions answered 20%
- A general question each week, with names removed
- What we can and cannot discuss by message
Your 4-week posting calendar
Week 1
Notice periods in plain words
A notice period is the time one side must give before ending an agreement. It appears in employment contracts, tenancies and supplier terms, and it is worth finding before you sign. This is general information, not advice. Message us to talk about yours.
Who answers the phone
[name] answers the phone at Hartwell Legal and will ask a few simple questions so the right person can call you back. Everything you tell us is kept confidential. Send us a message or call [phone] to arrange a conversation.
The stages of a home purchase
Buying a home has stages, and knowing them makes the wait easier. This video walks through them in plain words, from the accepted offer to collecting the keys. It is general information. To talk about your own purchase, message us or call [phone].
Week 2
Questions before signing a lease
Signing a commercial lease? Swipe for questions worth asking first: how long it runs, who pays for repairs and what happens at the end. This is general information, not advice. Message us to talk about a lease you have been sent.
What happens after you message us
What happens after you message us? We reply within [time], ask for your name and number and arrange a call with the right person. You decide what to share and when. Message us here to get started.
Paperwork for a new employee
Taking on a new employee? A written contract and clear terms from the start save confusion later. This is general information, not legal advice. Message us if you would like to talk through the paperwork for your business.
Week 3
What a tenancy agreement is for
What is a tenancy agreement for? In two minutes we explain what it covers, why both sides sign it and where to look for the rent and notice terms. General information only. Message us if you have an agreement you would like to understand.
How we look after your information
Your matter is private. [Describe in a sentence who sees a client's papers and how you store them.] If you would like to know more before you share anything, message us and we will explain.
A question we are often asked
A question we are often asked: can I end my contract early? It depends on what it says and your circumstances, so we always read it first. General information only. Message us with your question and we will arrange a call.
Week 4
What to send in a message
A note on messages: please keep personal details for a call. Send us your name, your number and the kind of matter, such as property or employment, and we will phone you at a time that suits you. Message us to begin.
Questions to ask any firm
Choosing a law firm? Ask who will do the work, how you will be kept up to date and how fees will be explained. We are happy to answer all three. Message us to arrange a conversation.
A first call with a family lawyer
What happens on a first call with a family lawyer? We explain what we ask, what we cannot answer straight away and how your information is kept private. General information only. Message us or call [phone] to arrange a call.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Private messages a week
Tally the new messages on LinkedIn, Facebook and YouTube at the end of each week.
Calls arranged from social media
Ask each new enquirer where they came across the firm, and record the social media answers.
Videos watched to the end
Check which explainers people watch to the end and use that length and style again.
Posts followed by an enquiry
Note which post an enquiry follows, and plan more of that kind.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.