AI Web MakerSocial media marketing strategy
Kneadwell Massage Therapy
Kneadwell Massage Therapy will use pictures of a warm, quiet studio, plain explanations of each massage and posts about free appointments to bring local people in to book.
More visits to your shop · Under 100 US dollars a month
Fix these first
Set up a Facebook page and an Instagram account with the studio address, the areas you visit for home appointments and an online booking link.
Add a WhatsApp Business number to your pages and cards, with a greeting that offers to help choose the right massage and a time.
Post three times a week about the room and the types of massage, and never photograph or film a client during a massage.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group posts
Local groups, parent groups and club pages are where people ask who to trust with a massage, and a page lets them check reviews and opening hours.
Fix on your profile:
- Use your logo as the profile picture and a photograph of the treatment room as the cover.
- Add the studio address, the areas you visit and a Book Now or Send Message button.
- Write a short description that names deep tissue, sports, relaxation and pregnancy massage.
- Turn on reviews and ask regular clients to leave one.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Photographs of a warm, quiet room and short clips of the set-up show clients what an hour with you feels like.
Fix on your profile:
- Use the same name and picture as on Facebook.
- Put your area and the booking link in the bio.
- Create highlights for the studio, the types of massage and home visits.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Clients like to ask which massage suits them and which slots are free, and a quick answer books the appointment.
Fix on your profile:
- Set up WhatsApp Business with your hours, address and areas you visit.
- Write a greeting that asks what kind of massage they would like and when.
Your content pillars
The studio and the hour 30%
- Setting up the room with warm towels and low light
- What happens from the chat to the end of the hour
Massage types in plain words 25%
- Deep tissue or relaxation: how to choose
- How pregnancy massage is set up
Home visits 20%
- A home visit from arrival to leaving
- The areas we visit and how to book
Book a slot 25%
- Appointments free this week
- A gift voucher for someone who needs an hour
Your 4-week posting calendar
Week 1
The studio is ready
Table made up, towels warming and the room quiet. We have appointments free on [days] this week. Book a deep tissue, sports, relaxation or pregnancy massage at [website] or send us a message.
Setting up the room
Thirty seconds of getting the room ready: clean linen, warm towels, oils within reach, lights low. This is the quiet we set up for every client. Message us to book your hour.
Meet your therapist
Hello, we are [name], and we look after every client at the studio and on home visits. Tell us how you like your massage and we will take it from there. Book at [website] or message us.
Week 2
Deep tissue or relaxation
Not sure which massage to book? Deep tissue is slower with firmer pressure. Relaxation is lighter and flowing. You choose the pressure, and we check in as we go. Message us if you would like help choosing.
Ask about a home visit
We come to you. A home visit means we bring the table, the linen and the oils, set up a quiet corner and leave your room as we found it. Message us your area and we will tell you if we visit.
Training for an event
Training for [event]? Book a sports massage with us in the weeks around it, and tell us about your sport so we can plan the session. Call [phone] or message us to find a time at the studio.
Week 3
What a home visit looks like
Here is how a home visit goes: we arrive with the table, set up quietly, and you stay covered and comfortable throughout. When we are done the room is back as it was. Message us to book a visit in [area].
Pregnancy massage set-up
Cushions, pillows and a supported position for pregnancy massage. We ask how you are feeling and how your pregnancy is going before we begin. Message us to ask about pregnancy massage at the studio or at home.
Gift vouchers
Looking for a gift that is not another candle? A massage voucher gives someone an hour to themselves. Reply here and we will send you a voucher for the studio or a home visit.
Week 4
What to wear and bring
New to massage? Wear whatever is comfortable, bring a water bottle and arrive a few minutes early. We will talk through pressure and anything to avoid before you lie down. Send us your questions by message.
A kind review
Thank you to [customer first name] for a kind review of their regular appointment. We read every one. If you would like a regular slot at the studio, send us a message or book at [website].
Last slots this week
A few slots are left on [days] at the studio, plus room for a home visit. Reply here or call [phone] and we will book you in.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages and booking requests a week
Count the new messages on Facebook, Instagram and WhatsApp that ask about an appointment.
Bookings that came from social media
Ask every new client how they found you and note the social media answers.
Free slots filled after a post
Compare the appointments free before each slot post with those booked within two days.
Followers near the studio
Check the location figures for your page each month to see whether local followers are growing.
Vouchers asked for
Count the voucher requests you receive by message each month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.