AI Web MakerSocial media marketing strategy
Keyturn Locksmiths
Keyturn Locksmiths will use faces, plain prices and planned-job posts to turn local households, landlords and shops into messages, long before anyone is locked out.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use one name, one photo of you and one phone number on Facebook, WhatsApp and LinkedIn, so customers see the same person everywhere.
Turn on an away message and quick replies in WhatsApp Business, so a message sent while you are on a job still gets an answer.
Post only what is safe to show: fitted hardware, your van and yourself, never an address, a house number, a key or a door's weak point.
Your platforms, in order
Facebook 6 posts in 4 weeks · Meet the locksmith posts, Fitted hardware photos, Group replies
Households and moving-home groups ask there who can be trusted with their locks, and landlords check a page before they message.
Fix on your profile:
- Use a photo of you as the profile picture, so customers know the face that will come to the door.
- Add your service area, hours you can keep and a Send Message button.
- Turn on reviews and ask customers to mention the price and the visit.
WhatsApp 3 posts in 4 weeks · Status updates, Away message
A customer who is wary of a stranger can ask questions and get the price in writing before anyone is sent.
Fix on your profile:
- Set up WhatsApp Business with your name, service area and the hours you answer.
- Write an away message that says when you will reply and gives your phone number for anything urgent.
- Save quick replies for the questions you answer most, such as what identification you carry and how a price is given.
LinkedIn 3 posts in 4 weeks · Text posts, Photo posts
Letting agents, property managers and shop owners use it for work, and they hire contractors who look real.
Fix on your profile:
- Make a company page with your name, area and a line on landlord and business work.
- List lock changes, key records and door hardware as services.
- Link to the landlords and agents page on your website.
Your content pillars
Who is at your door 30%
- Meet the locksmith who will come to your door
- What identification you should expect, and what we ask in return
Planned lock jobs 25%
- Why many people change the locks when they move in
- A spare set kept with someone you trust
Explained plainly 25%
- How a lockout is priced and when the price is confirmed
- Why a stiff key should be looked at early
For landlords and businesses 20%
- A record of keys handed over at each changeover
- Shop and office locks changed around opening hours
Your 4-week posting calendar
Week 1
Meet your locksmith
Meet [name]. When we come to your door we say who we are, show our identification and agree the price before any work starts. Message us or call [phone] if you would like to know what to expect.
Planned lock changes this week
Just moved, or lost a set of keys a while ago? We are booking lock changes for [days] in [area]. Message us here with the type of door and when suits you, and we will confirm a time.
What to expect
A genuine locksmith tells you who is coming, gives you the price before starting and shows identification on arrival. Ask for all three, whoever you call. Message us if you would like to know how we work.
Week 2
Changeovers for agents
Letting agents and landlords: we change locks between tenants and give you a written record of what was fitted and which keys were handed over. Message us to set up a regular arrangement for your properties.
A new cylinder fitted
A new cylinder fitted on a front door, with no address in sight. Whoever held keys before you moved in may still have them, which is why many people change the locks on day one. Message us to book yours.
Lost car key
Lost your car key? Have the make, the model and proof the car is yours ready, then message us here or call [phone]. We will tell you what we can do and what it is likely to cost.
Week 3
The stiff key
A key that sticks or turns stiffly is telling you something. Left alone it can snap in the lock and turn a small repair into a lockout. Message us a photo of the lock and we will say whether it needs a repair or a replacement.
Keeping a key record
A tidy key record saves an agent a lot of chasing: who holds which key, when a lock was changed and what was fitted. We keep one for every changeover. Message us to see how we set it out.
A kind review
Thank you to [customer first name] for the kind words about our visit. We read every review, and it means most when it mentions a clear price. Locked out or need a lock changed? Message us or call [phone].
Week 4
How we price a lockout
How we price a lockout: we ask where you are and what lock you have, explain how the price is worked out and confirm it by text before we set off. Ask any locksmith to do the same. Message us with your questions.
Shop and office locks
Shop and office managers: we change locks, cut keys and fit door hardware around your opening hours, and note every key issued. Message us to talk about your premises.
A spare set with someone you trust
A spare set kept with someone you trust saves a lot of stress later. We cut keys for houses, cars and cabinets. Message us here with what you need cut and when suits you.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages about planned jobs
Count messages that ask about lock changes, spare keys or landlord work, rather than urgent lockouts.
Booked jobs from messages
Note how many conversations end in a booking and where the person first saw you.
Replies within the hour in working time
Check how many messages you answered quickly, since a slow reply sends a caller elsewhere.
New agent and landlord contacts
List each agent or landlord who gets in touch after a LinkedIn or Facebook post.
Saves and comments on explainer posts
Note which posts on prices and what to expect get saved or discussed, and post more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.