AI Web MakerSocial media marketing strategy
Northpoint Advisory
Northpoint Advisory will use plain-English answers to the questions owners ask, a steady voice on LinkedIn and short explainers to turn local owners and their advisers into conversations and first calls.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put a link to your first-call form in the bio of every profile, so a reader who likes a post can book without searching for you.
List the questions owners ask you most often and plan the first posts around them, answering each in plain words.
Agree with each client how their work may be described, by name or only by type of business, and keep their figures out of every post unless they approve.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Short text posts, Carousels, Polls
Owners, finance directors and the advisers who refer clients look people up here, and a steady voice starts conversations that continue in the inbox.
Fix on your profile:
- Use a recent, friendly photo against a plain background.
- End the summary with how to reach you and what happens on a first call.
- Ask willing past clients for a short written recommendation on the profile.
- Pin your clearest case study or your best talk to the top of the profile.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Group answers
Local owners ask each other for advice in business groups, and a helpful answer there is a quiet introduction.
Fix on your profile:
- Use a clear photo of yourself or your logo as the profile picture.
- Name the problems you help with and your area in the bio.
- Add a message button, plus a link to book a first call.
- Join local business groups where an adviser's reply is welcome.
YouTube 3 posts in 4 weeks · Short videos, Explainers
A one-minute explanation of a number or a decision shows how you think before anyone has to book a call.
Fix on your profile:
- Use your photo as the channel picture and a plain, tidy background as the banner.
- Write a channel description that says who you help and how to book a first call.
- Use titles with the words an owner would type, such as cash flow or pricing.
Your content pillars
Plain-English finance 30%
- A profit and loss in plain words
- What to bring to a meeting with your bank
- What a job really earns once your time and costs are counted
Running the business 25%
- The owner as the bottleneck
- A weekly numbers meeting for a small team
Growth decisions 25%
- Before opening a second site
- Hire first, or raise prices first?
- What to stop doing this quarter
Start a conversation 20%
- A poll on what slows owners down
- Thanks to the owners who came to a local talk
Your 4-week posting calendar
Week 1
The owner as the bottleneck
In many small firms every decision still waits for the owner. We start by listing the decisions only the owner needs to make and the ones someone else could take this month. Message us if you would like help drawing up that list.
Hire first, or raise prices first?
Hire first, or raise prices first? Owners ask us this a lot. The answer depends on where your time is going and what your customers will pay for. Message us your situation and we will talk it through.
A profit and loss in plain words
A profit and loss statement in plain words: what came in, what went out and what is left. A minute, no jargon. If you would like to go through yours with someone, message us.
Week 2
A weekly numbers meeting
A weekly numbers meeting for a small team: a handful of figures, a short conversation and one action each. Swipe to see the figures we suggest. Message us if you would like help choosing the right ones for your business.
Meet the adviser
Meet [name], who works with owners on [type of work]. We begin with a conversation about what is not working, not a sales pitch. Message us or call [phone] to book a first call.
What to stop doing
Most plans add things. The most useful part of ours is often what to stop: a service that costs more time than it earns, or a customer who takes more than they give. Message us to talk about what you could stop this quarter.
Week 3
Before opening a second site
Before opening a second site: can the first run without you, do the numbers carry the extra cost and is there someone who can lead the new one? Swipe through the questions we ask. Message us if you are weighing it up.
Do you need a business plan?
Do you need a written business plan? If you are borrowing, hiring or changing direction, a short one helps. A page can be enough: where you are, where you want to be and the next steps. Message us and we will look at yours with you.
Meeting your bank: what to bring
Meeting your bank? Bring a short summary of the business, your latest figures and what the money is for. Preparing it is half the meeting. Message us if you would like help putting yours together.
Week 4
What slows your business most?
What slows your business most right now: cash, time, people or sales? Vote in the poll, and message us if you would like to talk about the one you chose.
Thanks after a local talk
Thank you to everyone who came to our talk at [event] on [topic]. The best questions came from owners who run [type of business]. Missed it? Message us and we will send the notes.
What a job really earns
A full diary does not always mean a good week. What counts is what each job earns once your time and costs are counted. A minute on how to check, and message us if you would like help with your own jobs.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Conversations started
Count the new messages, replies and comments from owners and advisers each week across the three platforms.
First calls booked
Note how many of those conversations lead to a booked first call.
Posts that start conversations
Look at which posts were followed by a reply or a message, and write more on those topics.
Followers who fit
Check each month whether new followers are owners and advisers in your area rather than other consultants.
Clients traced to social media
When an engagement begins, ask the client where they first came across you and record any social media answers.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.