AI Web MakerSocial media marketing strategy
Happy Paws Pet Care
Happy Paws Pet Care will use real photos from the daily round, introductions to its walkers and quick replies on Facebook, Instagram and WhatsApp to turn neighbours into messages and meet and greets.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Turn your Facebook page into a business page that names your walking area, shows when you reply and lets owners message you in one tap.
Print a WhatsApp Business number on the bandanas and cards you hand out, so an owner can message you the moment they notice a dog being walked.
Agree a photo rule with every client before the first walk, and write down what they allow.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group replies
It is where local owners ask for a walker, and a business page shows a record of real dogs and real walks.
Fix on your profile:
- Use a clear photo of yourself with a dog as the profile picture, so owners see a person.
- Say in the bio that you walk dogs and sit pets, and name your area.
- Add a button for messages and a link to your services page.
- Pin a post explaining how a meet and greet works.
Instagram 4 posts in 4 weeks · Reels, Stories, Photo carousels
A steady feed of happy dogs and tidy routines shows the quality of the care before an owner has met you.
Fix on your profile:
- Keep the name and photo the same as your Facebook page, so owners know it is you.
- Write dog walks and pet sitting plus your area in the bio, with a prompt to message.
- Add a highlight called How it works that covers the meet and greet, updates and keys.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies, Walk photos
It is the quickest way for a busy owner to ask a question, and the best place to show how you send updates.
Fix on your profile:
- Create a WhatsApp Business profile that shows your name, your area and when you reply.
- Open with a greeting that asks which dog, which area and which days you are needed.
Your content pillars
On the walk 35%
- A dog's walk in three clips: collection, the field and paws wiped at the door
- Sniffing time, and why we let dogs stop and read the street
Meet the walkers and the dogs 25%
- Introduce a walker by name with their favourite walk
- A regular dog and its owner, shared with their permission
Pet sitting at home 20%
- An overnight stay from the evening visit to the morning walk
- A cat visit: dinner, fresh water, a clean tray and play, then a photo to the owner
Useful for owners 20%
- What to put in the notes you leave for a sitter
- The back of the hand test for hot pavements
Your 4-week posting calendar
Week 1
Meet your walker
Meet [name], who collects the dogs on [area] mornings. Same walker, same time, and a message with a photo afterwards. Message us to arrange a meet and greet at your home.
A round in three clips
Collection, the field, then paws wiped and home again. Three clips from this morning's walk, shared with the owners' permission. Message us to ask about a place on the morning walk in [area].
Where your key goes
Handing over a key is a big step, so here is how we handle it. It is stored [how], carries no name or address and goes back to you whenever you ask. Message us with any question about how we look after your home.
Week 2
Sniffing time
Sniffing is how dogs read the street, so we let them stop and read. A walk that goes at your dog's pace is what we offer in [area]. Message us to book one.
Holiday dates
Planning a trip? Tell us your dates and we will check which sitter is free, and meet your pet before you go. Message us here with your dates and your pet's name.
Paws wiped at the door
Every walk ends the same way: a towel for the paws, fresh water in the bowl and the door locked behind us. Want a walker who finishes the job properly? Message us or visit our website to ask about a meet and greet.
Week 3
Questions to ask a walker
Before you give anyone a key, ask where it will be kept, who else may walk your dog and how you will hear from them. We are glad to answer all three. Message us for a chat before you decide.
A cat visit
Dinner, fresh water, a clean tray and a good play. That is a cat visit with us, and the owner gets a photo afterwards. Message us to book visits while you are away.
Notes for your sitter
What goes in the notes for a sitter: feeding times, favourite spots, fears, vet details and who to call. Reply here and we will go through them with you before your first booking.
Week 4
A review from a client
A message from [customer first name] arrived this week: [review line]. Thank you, it made our round. If you need a walker in [area], message us to arrange a meet and greet.
The pavement test
Put the back of your hand on the pavement for a few seconds. If it is too hot for you, it is too hot for paws. On warm days we walk early or late. Message us to book an evening walk.
Places this month
We have room for [number] new regular walks on [days] in [area]. Reply here with your dog's name and the days you need, and we will arrange a meet and greet.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Add up the new messages from all three platforms at the end of each week.
Meet and greets booked from social
At the first meeting, ask where the client heard of you and count the social answers.
Time to first reply
Note how long each message waited for an answer and work to shorten it.
Followers who live on your routes
Each month, see how many followers live in the streets you cover.
Saves and shares
Keep a tally of the posts that get saved or shared, and repeat the kinds that do.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.