AI Web MakerSocial media marketing strategy
Fixwell Home Services
Fixwell Home Services will use quick-fix videos, finished-job photos and fast replies on WhatsApp to turn neighbours with a to-do list into messages and bookings.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put a WhatsApp Business number on your Facebook page, your cards and your van so people can send a photo of the job.
Ask a handful of recent happy customers to leave a Facebook recommendation so your page does not look empty.
Film a few seconds of every job on your phone, so you always have something real to post.
Your platforms, in order
Facebook 6 posts in 4 weeks · Photo posts, Short videos, Group replies
Neighbours ask for handyman recommendations in local groups and read your reviews before they get in touch.
Fix on your profile:
- Add your service area, opening hours and a message button.
- Pin a post listing the everyday jobs you take on, with photos.
- Reply to every recommendation by name.
TikTok 4 posts in 4 weeks · Short clips, Time-lapses, Before and after
Clips of a stiff door eased or a wardrobe built at speed are watched by people nearby, so your face is familiar before they need you.
Fix on your profile:
- Use the same name and photo as on Facebook.
- Say the area you cover and how to message you in the bio.
- Link to the booking page on your website.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Sending a photo and a quick question is how many small jobs get booked, and a fast reply wins them.
Fix on your profile:
- Set up WhatsApp Business on a separate number with your hours and service area.
- Create a quick reply that asks for photos, the address and a few times that suit.
Your content pillars
Quick fixes 35%
- A sticking door eased in minutes
- A drooping cupboard door rehung
- Fresh sealant around a bath
Before and after 25%
- Alcove shelves fitted level
- A gate that drags turned into one that swings
Handy advice 20%
- Which wall fixings hold a heavy mirror
- Why a wardrobe should be fixed to the wall
Book your list 20%
- Save your jobs for one visit
- Spare slots this week
Your 4-week posting calendar
Week 1
Alcove shelves fitted
Floating shelves in an alcove, fixed level and solid enough for a row of books. If you have shelves waiting in a cupboard, send us a message with a photo of the wall and we will tell you what fixings it needs.
Sticking door fixed
This bedroom door scraped the frame every time it closed. A tightened hinge and a light plane later, it shuts with a click. Got a door like this? Message us on WhatsApp at [phone].
Send your list
Saving up small jobs? Send us your list and a few photos here, and we will reply with how long it should take and a time that suits you.
Week 2
TV on the wall
A TV mounted on a plasterboard wall with the cables hidden behind it. We check the wall first and use fixings made for it. Message us a photo of your wall and the size of your TV to book.
Wardrobe from boxes
Boxes in, wardrobe out, and fixed to the wall so it cannot tip. If flat pack is sitting in your hallway, message us and we will build it for you.
The jobs we do
Doors, shelves, flat pack, curtain poles, sealant, handles and the rest of your list. Gas, wiring and bigger plumbing go to licensed trades, and we will tell you if a job needs one. Message us your list to book a visit.
Week 3
Fresh sealant
Mouldy, peeling sealant out, a clean new bead in. A short job that makes a bath look cared for again. Add it to your list and message us to book.
Wall fixings explained
Plasterboard, brick and old lath walls all need different fixings, which is why heavy mirrors sometimes come down. Not sure what your wall is? Send us a message before you drill and we will help.
Spare slots this week
We have a few spare slots on [days] in [area] for small jobs and assembly. Reply here or call [phone] to take one.
Week 4
Meet your handyman
This is [name], who will turn up with the toolbox. Polite, careful and happy to explain each job as it goes. Message us to book a visit in [area].
Cupboard doors rehung
Kitchen cupboard doors that drooped and would not close, adjusted and rehung in one visit. Message us on WhatsApp with a photo of yours.
Customer thanks
Thank you to [customer first name] for the kind words after we worked through their list of jobs. Have a list of your own? Send us a message or call [phone] to book.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Job messages a week
Count new messages on WhatsApp and Facebook that describe a job, leaving out general chat.
Messages that arrive with a photo
Note how many job messages include a photo, since those are the quickest to price and book.
Bookings from messages
Mark each booking in your diary that started as a message, with the platform it came from.
Video views and follows
Note which fix videos gain the most views and follows and film more of those jobs.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.