AI Web MakerSocial media marketing strategy
Velvet Touch Beauty Salon
Velvet Touch Beauty Salon will let its work do the talking, with transformations, time-lapses and the people behind the chairs, so that people nearby see a style they want and come in to book.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put the salon's street, opening hours and a booking link in every bio, so someone who loves a style can find the door in a tap.
Post the work as it is finished with the service named in the caption, instead of waiting until the feed looks perfect.
Set up WhatsApp Business with saved replies for the usual questions: how long braids take, whether you take walk-ins and which days have space.
Your platforms, in order
Instagram 5 posts in 4 weeks · Transformation reels, Carousels, Stories
Finished hair, braids and nails are what people save, and reels and stories show a style taking shape.
Fix on your profile:
- Use the logo or a clear photo of the salon front as the picture.
- Write a bio that names haircuts, braiding, colour and nails, with your street.
- Add the booking link and your opening hours.
- Keep highlights for braids, colour, nails and how to book.
TikTok 3 posts in 4 weeks · Time-lapses, Reveals
A braiding time-lapse or a colour reveal can reach people nearby before they have heard of the salon.
Fix on your profile:
- Match the name and logo to your Instagram profile.
- Add your street and your services to the bio.
- Link to the booking page.
Facebook 2 posts in 4 weeks · Photo posts, Event posts
Local groups and a salon page reach clients who ask friends for a recommendation and read reviews before they book.
Fix on your profile:
- Add the hours, the address and a Book Now button.
- Pin a post that lists your services and how to book.
- Turn on reviews and ask clients to leave one.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A client who sends a photo and asks whether you can do it wants a quick yes and a time, and that is how slots get filled.
Fix on your profile:
- Register WhatsApp Business with your hours and address.
- Write a greeting that asks which service and which day.
- Add quick replies for how long braids take, walk-ins and where to park.
Your content pillars
Before and after 30%
- A braid style from loose hair to finished in a time-lapse
- A colour change in three photos
Close-ups of the detail 20%
- A set of nails up close
- A braid pattern from above
The people behind the chairs 20%
- Meet a stylist and the style they love doing most
- A regular and her favourite style, with permission
Book this week 20%
- Slots still open this week
- Walk-in times at the salon
Occasion looks 10%
- Hair and nails for prom season
- A bridal party getting ready
Your 4-week posting calendar
Week 1
A braid time-lapse
Hours of work in thirty seconds. Watch these [style] braids go from loose hair to the finished style, then book your own appointment with the link in our bio.
Slots this week
We have slots on [days] this week for cuts, colour and nails. Message us here with the service you want and the day, and we will confirm your time.
A fresh cut
A fresh cut and a new look for [first name], shared with their permission. We take walk-ins on [days], or you can book on our website. Find us on [street].
Week 2
A colour reveal
The cape comes off and here is the finished colour. A change like this takes about [time] with us. Book yours on our website.
Nail close-ups
Four sets of nails from this week, from simple gel to detailed art. Swipe through each one, then book a set with [name] using the booking link in our bio.
Meet the stylist
Meet [name], who specialises in [service] and works [days]. Say hello and book your appointment on our website.
Week 3
A cut and blow-dry
Clean lines, a sharp cut and a blow-dry that finishes the look. Watch [name] at work, then book your own cut from the link in our bio.
Braids from start to finish
A full set of braids can take many hours, so we book them well ahead. Watch one come together, then message us the style you want and we will tell you how long it will take.
Walk-ins today
Walk-ins are welcome today until [time]. Pop in and say hello at [street], or message us here and we will have a chair held for you.
Week 4
Hair for the big day
Prom, a wedding or a holiday trip coming up? Swipe for styles we love for the day, and book early so you have your pick of the dates. Use the link in our bio to book.
A set of nails, start to finish
From bare nails to a full set in under a minute. Pick your colour, pick your shape and book your set at the link in our bio.
A kind review
A lovely note from [first name] about their appointment with [stylist]. Thank you. Book your own through our website or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Appointments that began with a post or a message
Total the new clients who say they came from a post, a story or a message.
Taps on the booking link
Note the booking link taps each week and set them beside the days when new clients booked.
Walk-ins who mention a post
Ask people at the door what brought them in and count the answers that mention a post.
Saves and shares on style posts
Look for the styles that get saved or shared the most and book more of that work.
Replies to the WhatsApp status
Tally the replies to each status and see which slots and days drew them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.