AI Web MakerSocial media marketing strategy
Ledgerline Accounting
Ledgerline Accounting will turn deadline reminders, plain explanations and the faces of its team into messages from owners and individuals who want help with their books.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put the firm's name, its services and a message button on every profile, and add the registrations you hold wherever the platform has room.
Choose one inbox for messages and set a standard reply that collects a name and a phone number and moves confidential details to a call or your usual secure file sharing.
Replace stock photos of calculators with photos of the real team, the office and the checklists you hand to clients.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Group replies
Local owners ask each other for an accountant in neighbourhood and trade groups, and a business page lets them check the firm.
Fix on your profile:
- Choose the logo for the profile picture and a photo of the real team at work for the cover.
- Write a bio that names bookkeeping, tax returns and payroll.
- Add a message button and your opening hours.
- Turn on reviews and ask happy clients to comment on the service.
LinkedIn 4 posts in 4 weeks · Text posts, Document carousels
Business owners and referrers read it with work in mind, and a plain answer to a paperwork question shows how you think.
Fix on your profile:
- Create a company page that names your services and the clients you help.
- Add each team member with the qualifications and registrations they hold.
- Use the custom button to link to the call back form.
Instagram 3 posts in 4 weeks · Carousels, Stories, Reels
Checklists and deadline cards are easy to save, and self-employed people scroll while the paperwork waits.
Fix on your profile:
- Use the same logo and name as on Facebook.
- Write a bio line for who you help, such as self-employed people and small shops.
- Link to the call back page.
- Save highlights called Checklists, Deadlines and Team.
Your content pillars
Deadlines and checklists 30%
- What to gather before a filing date, as a swipeable checklist
- A reminder of what each coming deadline is for
Plain explanations 30%
- What a bookkeeping month covers
- The difference between revenue, profit and what you pay yourself
Behind the desk 20%
- Meet the person who answers your first call
- How we look after client files
Questions answered 20%
- One general client question a week, with names removed
- What to expect on a first call with us
Your 4-week posting calendar
Week 1
Meet the team
Say hello to [name], who looks after bookkeeping and tax returns for our clients. When you ring Ledgerline Accounting you speak to a person who knows your business. Send us a message or call [phone] and tell us what you need help with.
Receipts in one place
A shoebox of receipts is a perfectly good start. A folder, a label for each month and a few minutes at month end turn it into records anyone can work from. If you would like help setting up a routine, send us a message.
Gather before a return
Swipe for what most self-employed people gather before a tax return: income records, expense receipts, bank statements and letters from the tax office. Save it for later, and message us if you would like us to prepare yours.
Week 2
What happens on a first call
What happens when you call us? We ask about your business, what you have filed and what is due next, then explain how we would help. No jargon and no pressure. Message us or call [phone] to book a first call.
Revenue, profit and pay
Revenue, profit and what you pay yourself are three different numbers, and mixing them up causes a lot of worry. This short carousel explains each in plain words. Message us if you would like to go through your own figures with someone.
Our hours near a deadline
A filing date coming up? Our phone lines are open [days and hours] and you can message us at any time. If you are unsure what to send us, call [phone] or send a message and we will point you the right way.
Week 3
How a payroll run works
Payroll in four steps: hours or salary in, pay worked out, payslips sent, returns filed. Swipe to see what we need from you and when. Taking on an employee? Message us to talk it through.
How long to keep records
A question we hear often: how long should I keep my records? The answer depends on where you live and how your business is set up, so we explain it for each client. Message us and we will go through it with you.
A friendly reminder
A friendly reminder for the self-employed and for landlords: gather your income records and bank statements before your next filing date. Starting early makes the paperwork calmer. Message us if you would like us to take it over.
Week 4
Landlord records
Landlords: keep the rent you receive, your bills and your agent's statements in one folder, and your return starts from clear records. If you would like help turning them into one, message us or call [phone].
How we look after files
You trust us with bank statements and payroll details, so we look after them by [describe how you store and share documents]. Ask us how we handle your information before you send anything. Message us with any question.
Book a first call
We have time for new clients from [date]. Book a first call and we will ask about your business and explain how we would work with you. Message us here or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Check the inbox on Facebook, LinkedIn and Instagram once a week and count the new messages.
First calls booked from social media
At each first call, ask how the person heard of the firm and keep a tally of social media replies.
Checklists saved
See which checklist carousels are saved most and build the next ones around them.
Posts people reply to
Note which posts draw replies or messages, and post more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.