AI Web MakerSocial media marketing strategy
Guardline Pest Control
Guardline Pest Control will use calm, practical posts and private messaging to give worried homeowners and workplace managers an easy, discreet way to get in touch.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Write a calm Facebook bio naming the pests you deal with and your area, then add a message button and your website.
Add a WhatsApp Business number to your page, your cards and your van, with a greeting that asks what the person has seen, where and for how long.
Post calm, factual content such as sealed gaps, netting and tidy finished work, and keep close-up photos of pests out of your feed.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group replies
A calm, practical page gives someone a quiet way to size you up after a neighbour or a group post names you.
Fix on your profile:
- Choose a tidy finished proofing job for the cover and your logo for the picture.
- List rodents, wasps, bed bugs, insects and birds in the bio, with your areas.
- Turn on messages and reviews so people can ask a question or leave thanks.
- Keep one post at the top of the page saying how a visit works and that it is private.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Customers can ask a question privately and send a photo, which suits a problem they would rather not discuss in public.
Fix on your profile:
- Use WhatsApp Business to show your hours and the areas you cover.
- Greet people by asking what they have seen, where and for how long.
- Add a quick reply that explains what happens next and when you can visit.
LinkedIn 4 posts in 4 weeks · Text posts, Photo posts
Restaurant owners, property managers and letting agents use LinkedIn, and they choose contractors on how professional they look.
Fix on your profile:
- Create a company page that lists your services, the areas you cover and a contact number.
- Write an about section that names the premises you visit and how you keep records.
- Add a short description of each service and the pests it covers.
Your content pillars
Signs and seasons 30%
- Signs of mice and what to note before you ring
- Why a wasp nest is better left alone
Proofing and prevention 30%
- A gap sealed with mesh
- Netting a ledge so pigeons move on
For workplaces 20%
- What a restaurant receives after each visit
- What letting agents should ask about pests between tenancies
How a visit works 20%
- What to expect when we arrive, in plain words
- How we keep a visit private
Your 4-week posting calendar
Week 1
Signs to look for
Droppings, gnaw marks, scratching at night and greasy smears along walls can all point to rodents. If you have noticed any of these, message us privately and tell us where. We will explain what happens next.
Visit records for kitchens
Restaurant and office managers: after every visit we leave a written record of what we found, what we did and what to watch for. Message us to see a sample and talk about a regular visit schedule for [premises].
Private by default
Our vehicle and our paperwork are plain, and we never talk about a job outside it. If you think you have a pest problem, send us a message here and we will reply with what we need to know.
Week 2
Mesh over a gap
Mice can squeeze through gaps far smaller than most people expect. This is the same gap before and after we sealed it with mesh. Proofing is how we stop pests coming back. Message us to talk about your home.
Bird proofing a ledge
A ledge above a shop entrance, before and after bird proofing. Netting and spikes keep pigeons off signs and doorways. Property managers, message us to talk about your buildings in [area].
A wasp nest visit
What happens on a wasp nest visit: we look, explain the options and deal with it safely. Please do not poke a nest yourself. Send us a photo taken from a distance and we will tell you what we suggest.
Week 3
A checklist before the cold
Before the cold arrives: check gaps around pipes, keep bins closed and store food in sealed containers. Rodents look for warmth and food. Message us if you would like the loft and outbuildings inspected.
Ask us a question
Not sure if what you found is a pest problem? Send us a photo or a few words here on WhatsApp. We will tell you what we think it is and whether a visit is needed. Your message stays private.
Between tenancies
Letting agents and landlords: pests found at a check-out can hold up the next letting. We inspect, deal with the problem and write up what we did. Message us to talk about the properties you manage in [area].
Week 4
A kind review
Kind words from [customer first name] about a quiet, clear visit, which is exactly what we aim for. If you have a pest problem and want to talk it through, message us or ring [phone].
Bed bug signs
Think you might have bed bugs? Look for small dark spots on bed linen and along the seams of the mattress, and send us a photo here. We will tell you what to do next, and we keep it private.
Meet the technician
Meet [name], who looks after our commercial customers in [area]. A regular visit, a clear record and one person to call. Message us to talk about your restaurant, office or building.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Private messages a week
Total the new private messages on Facebook, WhatsApp and LinkedIn at the end of each week.
Photos sent for an opinion
Count the photos of droppings, damage or nests that people send on WhatsApp.
Messages that became visits
Note each message that led to a booked visit, and which post it followed.
Enquiries from workplaces and agents
Count the messages from restaurants, offices, landlords and agents, mostly from LinkedIn.
Local audience
Look at where your page's audience lives each month and see whether it is mostly in your service area.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.