AI Web MakerSocial media marketing strategy
Northlight Architects
Northlight Architects will use drawings beside finished buildings, plain explanations of planning and quick replies to turn professional contacts and local homeowners into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Turn the LinkedIn profile and company page into a clear introduction that says you design homes, extensions and commercial buildings and guide clients through planning, with your service area.
Post one project at a time as a story, with the sketch, the plan and the finished building together, instead of a single photograph with a name.
Answer planning questions in general terms, say that the authority decides each application and invite the sender to message you about their own site.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Project stories, Carousels, Text posts
It is where referral partners and commercial clients judge a firm by how clearly it explains its work.
Fix on your profile:
- Write a headline that says architecture for homes, extensions and commercial buildings, with your area.
- Set up a company page and link every team member's profile to it.
- Use the About section to say which stages of a project you handle and which kinds of project you take on.
- Feature three projects with plans and photographs in the featured section.
Instagram 4 posts in 4 weeks · Carousels, Reels, Stories
Homeowners collect pictures of buildings they like, and drawings and models make your posts stand out among the finished rooms.
Fix on your profile:
- Choose your logo for the profile picture and keep the name the same as on LinkedIn.
- Write a bio naming homes, extensions and commercial buildings and your service area.
- Link the project gallery and let people message you from the profile.
- Create highlights for sketches, models, site photos and finished buildings.
Facebook 3 posts in 4 weeks · Photo albums, Short videos
People turn to local groups when a project is on their street, to ask about builders, planning and the architect behind the drawings.
Fix on your profile:
- Give the page the same name as your LinkedIn company page and add a clear logo.
- Fill in the About section with your area and the planning help you give.
- Add a Send Message button and pin a post that shows one project from sketch to finished building.
Your content pillars
Projects from sketch to site 30%
- A rear extension shown as a sketch, a plan and a finished room
- A commercial conversion before, during and after
Planning made plain 25%
- What the planning authority looks at when it reads an application
- Why neighbours' comments matter and how a design can answer them
How we work 25%
- A window detail drawn by hand before it goes on the computer
- How to read a plan in a minute
Talk to us 20%
- Send your address and your idea and hear what we would check
- Which kinds of project we are taking on this season
Your 4-week posting calendar
Week 1
Handing over to the builder
A set of drawings is only half of a project. The other half is a conversation with the builder who will price and build it. Here is how we hand over, what we ask the builder to check and where their expertise takes over. Message us to talk through your project.
A rear extension in three drawings
A rear extension seen as a sketch, a plan and a finished room. Swipe to see how the first idea survived the site, the budget and the neighbours' windows. Planning something similar? Message us for a conversation about your house.
Designing beside the neighbours
Before we draw a rear extension, we look at how it will sit beside the neighbours' windows and gardens. A good design answers their concerns before they are raised. Planning a project? Message us for a conversation about yours.
Week 2
Converting a commercial building
Converting an empty shop or office to a new use starts with the building itself: its structure, its services and its history. We read all three before we draw a line. Commercial owners, message us to talk through your building.
A hand-drawn detail
A window detail drawn by hand before it goes onto the computer. Small decisions like this decide whether a building feels cared for. Planning a home or a commercial building? Message us about it.
Our process in one picture
Our process in one picture: visit the site, test the options, prepare the application and support the build. We explain each stage in plain words. Message us to talk about yours, or visit our website to read more.
Week 3
The question we hear most
The question we hear most from new clients is whether the planning authority will agree. We cannot promise a decision, but we can read the local policy, talk to the planners and design with the neighbours in mind. Message us to talk about your site.
Where a rooflight goes
Where a rooflight goes decides how light moves across a room through the day. Swipe for three positions on the same plan and what each one does. Message us to talk about the light in your own extension.
How to read a plan
How to read a plan in a minute: the walls, the doors, the windows and the arrow that shows where you are standing. If a drawing looks like a puzzle, ask us. Message us and we will go through yours together.
Week 4
Questions we ask at the start
Before we draw a line, we ask how you use the building, who else uses it and what you will want from it in years to come. Swipe for the questions. Message us to talk through them for your project.
A finished building
Finished: [project type] in [area]. A calm room, a long view and a roof line that keeps the neighbours' light. Thank you to the client for their trust. Message us if you have a site or a building in mind.
Space for new projects
Our diary opens for new projects from [month]: extensions, new homes and commercial buildings in [area]. Send us a message with your address and what you would like to achieve, or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages each week, by platform
Count new messages on LinkedIn, Instagram and Facebook, and note whether each came from a homeowner, a commercial owner or a referral partner.
First meetings that began online
When a client books, ask which post, profile or recommendation brought them to you, and note the platform.
Profile views and connections on LinkedIn
Check each month how many builders, surveyors, lawyers and commercial owners have viewed or connected.
Saves of project posts
Note which project posts are saved or shared most on Instagram and LinkedIn, and show more of that kind.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.