Florist Social Media Strategy

Petal and Stem Florist is our sample, a made-up shop that rarely posts and would like more orders through its website. Instagram, Facebook and Pinterest are its platforms, and its four content themes run from the bouquet of the day to weddings, deadlines and the work behind the workbench. Each day of the four weeks has a finished caption and hashtags, with square brackets for the flowers, dates and delivery details the owner fills in. A suggested advert split and the figures worth tracking come after the calendar. Describe your own flower business to the AI Social Media Marketing Strategy Maker and your strategy is ready in about a minute.

What works on social media for a florist

1. Shoot in daylight beside a window, on one plain backdrop

   Natural light shows true colours, and a single backdrop makes a feed look like one shop. Take each bouquet from above and from the side, and name the flowers in the caption. Wipe the vase and the table before you shoot, since mess shows.

2. Film the making, not just the finished bunch

   A short clip of stems being gathered, trimmed and tied is satisfying to watch, and it shows the flowers are arranged by hand. Hold the phone steady and end with how to order. Add a line of text, since many people watch with the sound off.

3. Post the deadline early, then again on the last day

   Before Valentine's Day and Mother's Day, share the last order time and the delivery area, pin the post and repeat it in Stories. A deadline that is stated clearly and repeated usually brings orders in sooner. Once it has passed, thank everyone and say when the next date opens.

4. Handle weddings and funerals with permission

   Ask couples before sharing their flowers, and wait until after the day for anything that shows a venue or a date. Never post a funeral tribute unless the family has asked you to, and keep sympathy work out of promotional hashtags. Restraint here protects the trust your wedding and gift orders depend on.