AI Web MakerSocial media marketing strategy
Flutter Lash Studio
Flutter Lash Studio will use close-ups of finished sets, calm application videos and quick replies to turn people scrolling nearby into appointments at its door.
More visits to your shop · Under 100 US dollars a month
Fix these first
Add the studio address and opening days to every profile, so people nearby know where to go and when.
Put a Message button or a WhatsApp number on every profile, so a question about sets or free days gets an answer on the same day.
Post three times a week from your own work instead of stock pictures or product shots, so what people see is what they will get.
Your platforms, in order
Instagram 5 posts in 4 weeks · Close-up Reels, Carousels, Stories
It is the portfolio clients check before they choose a lash artist, and the profile links straight to your booking.
Fix on your profile:
- Use a clear photo of you or your logo as the picture, so clients know who will be working near their eyes.
- Open the bio with what you do in plain words, such as lash extensions, lifts and brows.
- Link to your booking page and pin your three best sets to the top of the grid.
- Turn on the contact button and save replies for the questions you get most.
TikTok 3 posts in 4 weeks · Application time-lapse, Lash questions answered, Studio walk-through
Calm, close-up application videos suit short video, and people searching for lash ideas find them without following you.
Fix on your profile:
- Choose the same handle as Instagram, so people searching for you land in the right place.
- Say lash studio and your neighbourhood in the bio.
- Add your booking link and pin your best application video.
Facebook 2 posts in 4 weeks · Photo posts, Short videos
Local groups, wedding groups and clients who ask friends for recommendations all use it to find beauty businesses.
Fix on your profile:
- Create a business page with your address, opening days and a Book Now button.
- Use a finished set in natural light as the cover photo.
- Switch reviews on and thank each reviewer.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
It lets clients ask about a set, send a photo of their current lashes and agree a day without filling in a form.
Fix on your profile:
- Fill in the WhatsApp Business profile with the studio address, your days and a booking link.
- Write a greeting that asks which set they would like and which days suit.
- Label chats as new, regular and bridal so you know whom to remind.
Your content pillars
Finished set close-ups 30%
- A classic set on a natural eye, shown open and closed
- Two sets chosen for two very different eyes
In the chair 25%
- A time-lapse from bare lashes to a finished set
- What a first appointment feels like, from lying back to the mirror
- A lash lift from start to finish
Looking after your lashes 20%
- How to brush and clean extensions without pulling
- The questions clients ask about mascara and sleeping
Visit the studio 25%
- A walk from the street to the studio door
- Days with space this week
- A reminder to book an infill
Your 4-week posting calendar
Week 1
Classic set, eyes open and closed
A classic set on a natural eye, shown open and closed. Soft definition and no heavy feel. Photographed with [name]'s permission. Message us or use the link in our bio to book your own set.
Mapping time-lapse
Bare lashes to a finished set, sped up. Each lash is placed one at a time and we check every fan before moving on. Want to feel what that is like? Book through the link in our bio.
Where to find us
Find us at [address], with the studio door on [street]. We have appointments on [day] and [day] this week for new sets, infills and brows. Message us here or book on our website.
Week 2
Hybrid or volume
Hybrid or volume? Same eye, two sets. Hybrid mixes classic lashes with fans for texture, volume gives a fuller, darker line. Tell us your favourite in the comments, or message us to plan your own.
Days with space this week
We have space on [day] and [day] this week for infills and new sets. Reply here with the day that suits you and we will find you a time, or call [phone].
Brush, do not pick
How to brush your extensions without pulling, and why picking at them is a bad idea. Save this for the week after your set. Message us if anything feels uncomfortable and we will talk it through.
Week 3
A lash lift in the chair
A lash lift curls your own lashes, so there are no extensions to fill later. Watch the steps from start to finish, then message us on WhatsApp if a lift sounds right for your routine.
A soft volume set
A soft volume set for someone who wanted fuller lashes without a heavy look. Eyes closed, then open, in one steady light. Want something similar? Book through the link in our bio.
An infill reminder
Is your set a few weeks old? An infill keeps it neat, and the earlier you book the more choice of day you have. Reply here with the day that suits you and we will find a slot.
Week 4
Occasion lashes
A wedding, a holiday or a party on [date]? Book your set a few weeks ahead so there is time for a patch test and a chance to settle in. Message us here with the date and we will plan it with you.
Brow shaping before and after
Brow shaping to suit the face you have, before and after, with [name]'s agreement. Book it on its own or alongside your lashes. Message us or use the link in our bio to choose a day.
Mascara over extensions
Can you wear mascara over extensions? Here is what we tell every client, and why. Send your own lash question on WhatsApp and we will answer it in our next video.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages and booking taps a week
Count new messages on Instagram, Facebook and WhatsApp and the taps on your booking link each week.
New clients who found you on social media
At booking, ask where the client first saw you and mark down every social answer.
Saves and shares on close-ups
Check which sets were saved or shared most and photograph more like them.
Profile visits that reach the booking page
Compare profile visits with link taps in the account insights each month.
Appointments filled from space posts
Tally the bookings that follow each post about free days.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.