AI Web MakerSocial media marketing strategy
Steady Stride Physical Therapy
Steady Stride Physical Therapy will use friendly introductions, plain explanations of how appointments work and quick replies to turn local followers into messages and bookings.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Choose one person to answer every message within the same working day, and make the Facebook page the place where the address and opening hours are easiest to find.
Add a line to every profile saying that questions about a person's own symptoms are best answered at an appointment or by their doctor, not by message.
Agree a rule that no client appears in a photo, video or reply without written permission, and that no post mentions anyone's treatment.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Event posts
A clinic page lets a recommendation turn into a message, and local groups are where people ask who to trust.
Fix on your profile:
- Add the address, opening hours and a message button, and answer within the working day.
- Choose the logo for the profile picture and a photo of the reception or the exercise area for the cover, with no clients in view.
- Write an About section that names back pain, sports injuries and recovery after surgery.
- Pin a post that explains how to book a first appointment.
Instagram 3 posts in 4 weeks · Reels, Carousels, Stories
Reels and stories let people look around the clinic and its equipment before they decide to book.
Fix on your profile:
- Write a bio that says physical therapy, physiotherapy and your area, with a link to message the clinic.
- Add highlights called First visit and Our team.
- Use the same picture and name as on Facebook.
LinkedIn 2 posts in 4 weeks · Text posts, Short articles
Doctors, coaches and employers who send people to a clinic or arrange care for staff look there for local names.
Fix on your profile:
- Create a company page with the clinic's address and a line on what you treat.
- Link each therapist's own profile and keep the licences and registrations listed there accurate.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Quiet practical questions, such as what to bring, are easier to send as a message than to say on the phone.
Fix on your profile:
- Create a WhatsApp Business profile that shows the opening hours and where the clinic is.
- Write a greeting that asks what they would like to know and says that clinical advice is given at an appointment, not by message.
Your content pillars
Meet the therapists 20%
- A therapist says hello and explains how a first visit starts
- Why we ask about your work and your hobbies
How an appointment works 30%
- How the assessment works, in a one-minute video
- What a home exercise sheet looks like
- How we follow a surgeon's instructions after an operation
Inside the clinic 25%
- A tour of the exercise area before the first client arrives
- A piece of equipment and what it is used for
Questions and bookings 25%
- What to bring to a first visit
- Opening hours and appointment slots this week
Your 4-week posting calendar
Week 1
Meet a therapist
Meet [name], one of the physical therapists at Steady Stride. [name] sees people with back pain, sports injuries and after surgery, and starts every appointment by listening. Message us with any question about a first visit.
Tour of the exercise area
A quick tour of our exercise area, where programmes are taught before you take them home. Everything is explained first and adjusted to you. Send us a message if you would like to see the room before you book.
Appointments this week
We have appointment times on [days] this week. Not sure how a first visit works? Message us here and we will explain, and we will point you to your doctor if that is the better first step.
Week 2
How a first appointment runs
What happens at a first appointment: we listen, we look at how you move, we explain what we found and we agree a plan with you. Nothing starts until you understand it. Message us to ask about a time that suits you.
Working with surgeons
After an operation we follow the surgeon's instructions for rehabilitation, and we tell the doctor if something worries us. If you refer clients for physical therapy, message us to ask how we work or to arrange a visit.
A home exercise sheet
What a home exercise sheet looks like: clear pictures, how many times, when to stop and who to call. This one is a sample, and yours is made after your assessment. Message us with questions about how a programme works.
Week 3
Opening times
Our opening times over [dates] are [times]. If you are in pain and unsure what to do next, message us and we will help you find the right first step, whether that is an appointment here or a call to your doctor.
Why we ask about work
Why do we ask about your job and your hobbies at a first appointment? Because a plan has to fit your week as well as your symptoms. Reply to this story or message us with a question about your first visit.
What to bring
Booked a first visit? Bring any referral letter or scan report, wear clothes you can move in and tell us about any past operations. Reply here if you have questions before you come.
Week 4
Talk at a local club
We are giving a short talk at [club] on [date] about how a physical therapy visit is planned, from the first assessment to the exercises you take home. Everyone is welcome to come and ask questions. Message us for details, or to arrange a talk for your own club or workplace.
Talks for workplaces
We offer short talks for workplaces on how a physiotherapy appointment works. If you manage a team and would like one, message us here with a date that suits you.
A month at the clinic
Thank you to everyone who visited the clinic this month, and to the doctors and coaches who suggested us. Anyone who has been putting off a first visit is welcome to message us with questions.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages about booking or questions
Count the new messages on each platform every week.
Messages answered within a working day
Note when each message arrived and when you replied, since a quick answer keeps the conversation going.
Bookings that began with a message
Ask each new client how they first contacted the clinic and tally the messages.
Enquiries from doctors, coaches and employers
Count the messages and visits that come through LinkedIn or from people who name a post.
Saves and shares of how-it-works posts
See which how-it-works posts get saved or forwarded, and repeat the format that does.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.