AI Web MakerSocial media marketing strategy
Linen and Oak Interiors
Linen and Oak Interiors will use daylight photographs, the steps behind each project and friendly replies to turn people who save its rooms into people who message.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Rewrite the Instagram bio to say interior design, name the kinds of space you work on and your service area, with a prompt to message you and a link to the portfolio.
Replace dim or cluttered photos with daylight shots taken from the doorway, and add a detail picture of a lamp, a fabric or a shelf for every room.
Reply to every comment and message within a day, because a client choosing a designer often asks a small question before a bigger one.
Your platforms, in order
Instagram 5 posts in 4 weeks · Carousels, Reels, Stories, Photo posts
Rooms photograph well, and clients use the platform as a scrapbook for their own project.
Fix on your profile:
- Pick your logo or a clean studio photograph for the profile picture and keep the name the same on Pinterest and Facebook.
- Write a bio that names homes, offices and shops and your service area.
- Add a link to the portfolio page and turn on the message button.
- Create highlights for each kind of space and for how a project runs.
Pinterest 4 posts in 4 weeks · Image pins, Video pins
Pins stay searchable for months, so one good photograph keeps sending visitors to a project page.
Fix on your profile:
- Create a business account with the same name and picture as Instagram.
- Name your boards for what people search, such as small living room layouts or home office ideas.
- Claim your website so that pins credit your studio and link back.
Facebook 3 posts in 4 weeks · Photo albums, Short videos
In neighbourhood groups, homeowners ask who could finish a room, and a page gives them finished work to look at.
Fix on your profile:
- Match the page name and picture to your Instagram account.
- Say in the About section which areas and kinds of space you design for.
- Add a Send Message button and a link to the portfolio.
Your content pillars
Finished rooms 30%
- A hallway photographed from the front door, then the detail that makes it work
- A shop window display photographed at dusk
Choosing well 25%
- How lighting in layers changes a room
- Why a rug should be big enough to hold the front legs of the sofa
Behind the project 25%
- A plan drawn on paper beside the finished room
- Delivery day, from the van to the final shelf
Talk to us 20%
- Send a photo of your room with its measurements for a first view
- Space for new projects in the coming months
Your 4-week posting calendar
Week 1
One spare room, two jobs
A spare room that works as a bedroom for guests and an office on weekdays. Swipe for the fold-away desk, the storage that hides the paperwork and the lamp that suits both. Message us a photo of your room and its measurements, and we will tell you where we would start.
Layers of light
A room lit in layers feels warm in the evening and works in the morning: a ceiling light for tasks, lamps for comfort and a small glow in a corner. See the full project on our website, or message us about your own lighting.
Our latest finished room
Our latest finished project: a hallway that now has storage, a bench and a mirror that carries daylight down the corridor. Thank you to [client first name] for trusting us with it. Message us if you would like a plan for your own entrance.
Week 2
A walk through a finished bedroom
Walk through a finished bedroom with us: where the light falls, why the bed sits where it does and what hides the storage. Want a walk through your own rooms? Message us to book a conversation.
Curtain lengths
Hang curtains close to the ceiling and let them just brush the floor: the room looks taller and the window larger. Read the full guide on our website, and message us if you would like help choosing fabrics.
Ask us a question
Stuck on a room? Ask us anything in the question box today, from where to put the sofa to which fabric goes with oak. Or message us directly for a conversation about your project.
Week 3
A shop window through the seasons
A shop window that changes with the seasons: one display, one colour and one light that catches people walking past. Swipe through three versions. Own a shop or an office that needs a rethink? Message us about your space.
A home office that folds away
A home office that works at a table and folds away at the end of the day: storage in a cupboard, lighting that suits a screen and a rug that softens echo. See the project on our website, or message us about yours.
Delivery day
Delivery day at a finished home, from the van to the final cushion. Our favourite part of the job is the moment the owner walks in. If you are planning a move or a refresh, message us to talk about your rooms.
Week 4
Before and after
Before: bare walls and a borrowed sofa. After: warm colour, layered lighting and a layout that finally makes sense. Message us a photo of your room and we will tell you what we would change first.
Choosing a rug
Choosing a rug: it should be large enough for the front legs of the sofa and chairs to rest on it. See how we placed one in a family living room on our website, and message us if you want help with yours.
Space for new projects
We have space for new projects in [months] in [area]. Homes, offices and shops are all welcome. Send us a message with a photo of your room and what you would like to change, or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count new messages on Instagram and Facebook, and enquiries that arrive from Pinterest links.
Consultations booked from social media
Ask each new client which picture or post first caught their eye, and note the platform.
Saves and shares
Check which posts and pins are saved or shared most and make more in the same style.
Visits from Pinterest
Look at the website visits arriving from Pinterest and which project pages they land on.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.