AI Web MakerSocial media marketing strategy
Black Lantern Tattoo
Black Lantern Tattoo will use healed work, drawing clips and calm answers to first-timers' questions to bring more people into the studio for a consultation.
More visits to your shop · Under 100 US dollars a month
Fix these first
Fill every profile with healed work, naming the artist and the style in each caption, so clients can find the right person.
Put the consultation form or a message button in every bio, with one line on how booking works.
Pin a post about your age policy and ID rules and keep a highlight for them, so nobody arrives surprised.
Your platforms, in order
Instagram 5 posts in 4 weeks · Healed photos, Reels, Carousels, Stories
It is the portfolio most clients browse before choosing an artist, and healed photos are the proof they trust.
Fix on your profile:
- Use the studio logo as the picture and add the area to the bio.
- Link the consultation form and say how booking works in one line.
- Make highlights for each artist, healed work, piercings, aftercare and age rules.
TikTok 3 posts in 4 weeks · Drawing clips, Stencil reveals
Drawing clips and stencil reveals show how a design is made and reach people who have only just started thinking about a tattoo.
Fix on your profile:
- Reuse the Instagram logo and name so it is clearly the same studio.
- Put the area and the consultation link in the bio.
Facebook 2 posts in 4 weeks · Photo posts, Event posts
Reviews and events on a page that friends and parents can check help people feel at ease before they visit.
Fix on your profile:
- Fill in the address, hours and the consultation link.
- Turn on reviews and pin the age policy post.
- Use a photo of the entrance as the cover, with the street number in view.
WhatsApp 2 posts in 4 weeks · Quick replies, Status updates
Clients can send reference pictures and ask about size and placement before they book a consultation.
Fix on your profile:
- Set up WhatsApp Business with the opening hours and address.
- Write a greeting that asks for the idea, the size, the placement and a reference picture.
Your content pillars
Healed work 35%
- A fine line piece weeks after the session
- A cover up from the old design to the finished one
Drawing and process 25%
- A design taking shape on the drawing desk
- A stencil placed and moved until it sits right
Meet the artists 20%
- The styles each artist loves most
- A studio tour before the first client arrives
Before you book 20%
- Age rules, ID and what to bring
- Aftercare instructions in plain words
Your 4-week posting calendar
Week 1
A healed fine line piece
A fine line botanical, photographed [number] weeks after the session so you can see how it settles. Drawn and tattooed by [artist name]. Message us to book a consultation for something similar.
From blank page to design
From a blank page to a finished design: [artist name] draws a custom piece for a client. Every tattoo here starts this way. Book a consultation through the link in our bio and bring your ideas.
How to send your references
Planning a tattoo? Send us a few reference pictures, the size you have in mind and where it would go. Message us here and we will reply with a time for a consultation.
Week 2
Which style suits your idea
Fine line, bold traditional, blackwork or botanical? Swipe through the styles our artists love, then message us to book a consultation with the right artist for your idea.
Age rules and ID
A note for anyone planning a visit: our age policy is [age policy], and we ask for photo ID at every appointment. Parents and guardians are welcome to message us with questions before booking.
Saturday at the drawing desks
Designs are on the drawing desks and the stencils are cut and ready for Saturday. There is a consultation slot open at [time], so message us your idea and we will hold it.
Week 3
Placing the stencil
The stencil is when you see the design on your skin before any ink goes in. We move it until it sits exactly right. Message us to book a consultation.
Meet the artist
Meet [artist name], who loves fine line work and lettering. Ask us anything in the comments, then book a consultation through the link in our bio.
Open studio afternoon
Come and see the studio. Our open afternoon on [date] is a chance to look round, meet the artists and ask about booking, with no appointment and no pressure. Message us to say you are coming.
Week 4
Aftercare in plain words
Every client leaves with written aftercare instructions from their artist. Here is what we cover, from washing to what to avoid in the first weeks. Save this, and message us if you have a question.
Choosing piercing jewellery
Choosing your jewellery is half the fun of a piercing. Here are the styles on our tray. Tell us your favourite below, then book a piercing through the link in our bio.
Consultation slots this month
We have consultation slots open on [days]. Message us your idea and a reference picture here, and we will find you a time.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Consultation requests from social media
Count the forms and messages that mention a post, and ask each new client where they found you.
Saves and shares of healed work
Note which healed photos are saved and shared most, and post more in that style.
Messages with reference pictures
Count the messages that arrive with a picture, since those are the strongest leads.
Visitors from the area
Look at where profile visitors live in your insights each month and note whether more are local.
Enquiries by artist
Tally which artist each enquiry asks for to see whose posts bring the most interest.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.