AI Web MakerSocial media marketing strategy
Ivory and Vow Weddings
Ivory and Vow Weddings will use real set-ups, plain planning advice and quick replies to turn saved posts and local recommendations into messages from engaged couples.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Turn your Instagram into a business account with a bio that says wedding planner, names the areas you cover and links to the introductory call page, so a saved post leads somewhere.
Add a WhatsApp Business number to your bio, your emails and the cards you leave at venues, because many couples would rather send a quick message than fill in a form.
Post three times a week from real set-ups and plain advice, and tag the venues and suppliers who worked beside you so their followers meet you too.
Your platforms, in order
Instagram 5 posts in 4 weeks · Carousels, Reels, Stories
Couples save the posts they like for months and often send a message from a post before they look at a website.
Fix on your profile:
- Use a clear photo of yourself or your logo, with the business name as the account name.
- Write a bio that says wedding planner, names the areas you cover and invites a message.
- Link to the introductory call page and add story highlights called How we plan, Set-ups and Venues.
Facebook 3 posts in 4 weeks · Photo posts, Short videos, Local group replies
Parents and relatives who help to plan and pay are often on Facebook, and local wedding groups ask for planner recommendations.
Fix on your profile:
- Add the areas you cover, a message button and a link to your website.
- Pin a post that explains what happens on an introductory call.
- Turn on reviews and ask past couples to leave one.
Pinterest 2 posts in 4 weeks · Pins, Boards
Couples search it for layouts and ideas, and a pin of a guide or a table plan keeps leading them back to your website.
Fix on your profile:
- Set up a business account with your logo and the areas you cover.
- Make boards named for planning stages, such as Venue questions and Table plans.
- Claim your website so each pin links to the right page.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Once a couple knows who you are, a quick message is the easiest way for them to ask about a date or a venue.
Fix on your profile:
- Set up WhatsApp Business with your hours and the areas you cover.
- Add a short greeting that asks for the wedding date, the venue and the style of day.
Your content pillars
Planning made clear 30%
- A timeline from the proposal to the wedding day
- What a day of coordinator does on the morning
- Questions to ask on a venue tour
Set-ups and behind the scenes 20%
- A laid table, signs and a table plan before the doors open
- What a coordinator keeps in the kit bag
Venues and suppliers we trust 20%
- A venue tour through a planner's eyes
- A florist at work, tagged with their permission
Real days, shared with permission 15%
- A wedding told through its details, with no guests in shot
- A thank-you note from a couple who agreed to share it
Start a conversation 15%
- Send us your venue and your date
- Ask us anything about how a planner works
Your 4-week posting calendar
Week 1
From yes to the wedding day
From yes to the last dance: the stages of planning a wedding, in the order they usually happen. Save this for your next planning evening, and message us if you would like a planner to lead the steps with you.
Planning timeline guide
A simple timeline from the engagement to the wedding morning, with the decisions that matter at each stage. Pin it for later, then visit our website to book an introductory call.
Set-up morning
Before the first guest arrives, this room was bare chairs and boxes. Watch a set-up morning in a few seconds, from the first table to the last candle. Message us to talk about having a planner on your day.
Week 2
Meet the planners
Hello, we are Ivory and Vow Weddings. We plan and coordinate weddings in [area], from the venue search to the last dance. Send us a message with your date and your venue and we will tell you how we can help.
Venue tour questions
Before you sign for a venue, ask where suppliers unload, when you can get in to set up and what happens if it rains. Five questions most couples forget, in this post. Message us if you would like us to join your venue tour.
Ask us anything
Not sure whether you need a planner? Ask us anything about how we work, here on WhatsApp, with no form to fill in. Message us or call [phone] and we will talk it through.
Week 3
Supplier shout-out
Setting up today with [supplier name], whose flowers are a joy to work with and look wonderful in the room. Good suppliers make a calm day. Message us to hear who we would suggest for your wedding.
Wet-weather plan
Every outdoor wedding needs a wet-weather plan agreed before the day, not on the morning. Ours covers where guests shelter, how the ceremony moves and who tells the suppliers. Message us for a plan like this for your wedding.
Table plan layouts
Round, long or a mix? Three table layouts and what each does to the way guests talk to one another. Pin it for your table plan, and visit our website to book an introductory call.
Week 4
A day of coordinator at work
What does a day of coordinator actually do? Watch a wedding day in clips: the rehearsal, the timeline, the suppliers and the quiet minute before the ceremony. Message us to ask about coordination for your date.
Send us your venue
Venue booked and wondering what comes next? Send us its name and your date here on WhatsApp and we will reply with the decisions that follow. Message us here or call [phone].
A kind note
Thank you to [name] for letting us share this kind note about their wedding at [venue]. Notes like this are why we love the work. If you would like a planner who looks after the details, message us or visit our website.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count the new messages on Instagram, Facebook and WhatsApp each week.
Introductory calls booked from social media
Ask every enquiry how they found you and note the social media answers.
Saves on Instagram and pins on Pinterest
Check which posts are saved most each month and make more like them.
Tags and shares from venues and suppliers
Note each time a venue or supplier shares your post, and thank them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.