AI Web MakerSocial media marketing strategy
Hookline Towing
Hookline Towing will earn more messages by being the calm, clear voice in local groups, easy to reach on WhatsApp and visible to the garages and fleets that give repeat work.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Add a WhatsApp Business number to your page, your trucks and your cards, with a greeting that asks for the location, the vehicle and whether everyone is safe.
Pin a post on every profile with your service area, the hours you answer and a plain line on how prices are agreed before a vehicle is moved.
Use real photos of your trucks and your drivers at work in place of stock pictures, with number plates covered.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group replies
People ask local groups who to call when a car stops, and a page with reviews and a message button gets the answer.
Fix on your profile:
- Choose towing service as the category and list your service area and hours.
- Add a Send Message button and your phone number.
- Use a clear photo of a truck as the cover and your logo as the picture.
- Turn on reviews and ask each driver you help for one once the vehicle is safe.
WhatsApp 4 posts in 4 weeks · Quick replies, Status updates
Drivers can send a location pin and a photo in seconds, which lets you answer with a clear plan.
Fix on your profile:
- Set up WhatsApp Business with your hours, your area and a greeting that asks for the location, the vehicle and whether everyone is safe.
- Add quick replies for jump starts, breakdown towing and vehicle transport.
LinkedIn 3 posts in 4 weeks · Company posts, Short notes
Fleet managers and garage owners use it to check a supplier, and a few posts a month keep you in sight.
Fix on your profile:
- Create a company page with your services, your area and a contact line for accounts.
- Add photos of your trucks and a short description of the vehicles you carry.
- Share the page with the garages and fleets you already work with.
Your content pillars
Safety and know-how 30%
- A calm checklist for when a car stops on a busy road
- Why a flat battery sometimes needs a tow instead of a jump
The trucks and the drivers 25%
- Why we ask whether everyone is safe before anything else
- A flatbed loading a vehicle, step by step
Jobs done 20%
- A vehicle moved from the roadside to a garage, shared with permission and plates covered
- A fleet van recovered and back in service
Garages and fleets 15%
- How a garage account works, from the call to the invoice
- Moving vehicles for dealers and sellers
How to reach us 10%
- Send a location pin and a photo on WhatsApp
- The hours we answer and the area we cover
Your 4-week posting calendar
Week 1
A breakdown on a busy road
If your car stops on a busy road, switch on the hazard lights and move everyone away from traffic if it is safe to do so. If anyone is in danger, call the emergency services first. Then message us your location and what has happened.
How to message us
Stuck? Send us a location pin and a photo of the problem on WhatsApp. Tell us whether everyone is safe and what the vehicle is. We will reply with what happens next and the price before we move anything.
For garages and dealerships
Garages and dealerships: when a customer's vehicle cannot be driven, one call to us gets it collected and delivered with a clear invoice. We would be glad to talk about how an account could work. Send us a message to start.
Week 2
Meet the driver
Meet [name], one of the drivers who answers when you call at night. [Name] explains each step before your vehicle is loaded. Save our number now, and message us when you need us.
Jump start or tow?
A flat battery does not always need a tow. Often a jump start does it, and when it does not, we will say so and arrange the recovery. Message us what the car is doing and we will tell you which it is likely to be.
A small kit for the boot
A small kit in the boot (trunk) is worth having: a torch, a reflective vest, a warm layer and a phone charger. Tell us in the comments what you keep in yours, and message us when you need a hand.
Week 3
How a flatbed loads a car
How a flatbed loads a car that will not roll: winch, straps, checks. Every vehicle is secured before it moves. Stuck right now, or planning a move? Message us.
A fleet van recovered
A van from [business] stopped mid-route, and we recovered it and delivered it to its garage. We share it here with their permission. If your fleet needs one number for breakdowns, message us to talk.
Hours and area
We answer day and night, and we cover [area]. Save this number now so it is there when you need it, and send us a message any time with your location and your vehicle.
Week 4
A kind review
Thank you to [name] for this kind review. Being stuck is a bad day, and we try to make it a calmer one. If you need us, message us your location and tell us what has happened.
How accounts work
How a garage account works with us: one number to ring, a clear invoice and a driver who looks after your customer's vehicle. Message us to ask how it could work for your garage or fleet.
Planning a move
Moving a car that does not need rescuing, such as a purchase, a sale or a vehicle that cannot be driven? We carry vehicles by flatbed. Message us the pick-up and drop-off addresses and we will reply with a quote.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count the new conversations on WhatsApp, Facebook and LinkedIn each week.
Jobs that began on social media
Ask every customer how they found you and tally the answers that name a platform.
Account enquiries from garages and fleets
Count the messages from businesses in the days after each LinkedIn post.
Saves and shares of safety posts
Note which tips people keep or pass on, and post more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.