AI Web MakerSocial media marketing strategy
Brick Arch Pizza
Brick Arch Pizza will use dough clips, the pizza of the day and clear opening times to turn households on Facebook, Instagram and TikTok into orders from its own website.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put the order link and your opening hours at the top of every profile, so a hungry viewer can order in two taps.
Post in the mid-afternoon, when households start deciding on dinner, rather than late at night.
Show a real pizza in every post and list what is on it in the caption, so viewers know what to order.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group posts
Households in your delivery area ask local groups who is open and who makes a good pizza, and your page shows them the menu and the hours.
Fix on your profile:
- Add your hours, delivery area, menu and an order button.
- Use a photograph of a pizza leaving the oven as the cover.
- Turn on messages and set a short automatic reply for when the kitchen is busy.
- Pin a post with your delivery area and how to order.
Instagram 4 posts in 4 weeks · Reels, Stories, Carousels
Pizzas photograph well, and clips of stretching and baking are easy for neighbours to save and pass on.
Fix on your profile:
- Use your logo or a close photograph of a pizza as the picture.
- Open the bio with what you bake, the area you deliver to and the order link.
- Add highlights for the menu, delivery and dining in.
TikTok 3 posts in 4 weeks · Dough clips, Oven clips, Cheese pulls
Stretching dough and pulling a slice from a box hold the eye for a few seconds, and clips travel well beyond your own followers.
Fix on your profile:
- Keep the name and picture identical to your Instagram, so viewers recognise you.
- Say where you are and how to order in the bio, with the link.
- Pin a clip of dough being stretched.
Your content pillars
Dough and oven 30%
- A ball of dough stretched into a base in one clip
- A pizza sliding out of the oven with blistered edges
Tonight's pizza 25%
- The pizza of the day with its toppings in the caption
- A side or dessert that always joins the order
Order and delivery 25%
- Three ways to get our pizza, in one photograph
- How a box is packed for the door
Dining in and the team 20%
- The dining room before the evening begins
- Meet the person who stretches your pizza
Your 4-week posting calendar
Week 1
Tonight's pizza
Tonight's pizza: [toppings] on a hand-stretched base, straight from the oven. Order for collection or delivery on our website, or call [phone]. We are open until [time].
Stretching the dough
A ball of dough becomes a pizza base in a few turns of the hands. Every base is stretched like this, to order. Hungry? Order through the link in our bio.
Out of the oven
A pizza goes into the oven and comes out blistered at the edges in just a few minutes. Which topping would you choose? Order yours from the link in our bio.
Week 2
Three ways to enjoy it
Three ways to get our pizza: eat at our tables, collect from the counter or have it delivered across [area]. Order on our website or call [phone].
Sides and desserts
Pizza first, then garlic bread, salad and [dessert]. Swipe for the sides that always end up in the order. Build yours on our website, link in our bio.
Friday evening orders
It is Friday and the oven is hot. Order early for [time] collection or delivery and we will have it ready. Order on our website or call [phone].
Week 3
Open tonight
We are open tonight from [time] and the oven is ready. Tap the link to order pizza for collection or delivery.
The first slice
The first slice out of the box is always the stringiest one. Which topping would you pick? Order from the link in our bio.
Feeding the team
Feeding the office, the club or the team this week? Tell us the number of pizzas and the time and we will box and cut them. Message us or order on our website.
Week 4
Meet the team
Meet [name], who stretches the bases for your orders. Say hello when you collect or dine in, or order on our website and we will see you soon.
The dining room
Tables by the window, high chairs at the ready and a pizza on its way. We would love to see you for dinner. Call [phone] or message us to book a table.
Boxing a pizza
Packing a pizza for the door: into the box, lid down, into the bag while it is still bubbling. Order delivery from the link in our bio.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Orders that came from social media
Ask on the order form or the phone how the customer heard of you, and count the answers that name a social platform.
Orders on evenings with an advert
Compare the orders on advert evenings with the same evening a week earlier.
Messages and calls from posts
Count the messages on Facebook and Instagram and the calls after each post.
Shares in local groups
Note how often your posts are shared into local groups, and what they showed.
Reach in your delivery area
Compare the locations in your page insights each month with the streets you deliver to.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.