AI Web MakerSocial media marketing strategy
Alignwell Chiropractic
Alignwell Chiropractic will answer the questions first-timers are too shy to ask, on video and in messages, so that people nearby feel ready to book.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Pin a post and a story highlight called Your first visit that show the room, the people and the order of an appointment, so nervous people find the answer before they message.
Rewrite the bio on every platform so that it says chiropractic clinic, gives your area and invites a question by message.
Choose one person to answer messages and write saved replies for the questions you hear most: where you are, how long a first visit lasts and how to book.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Event posts
A page gives people who have heard of the clinic somewhere to check the address, the hours and the faces before they message.
Fix on your profile:
- List the address and opening hours, switch on the message button and add an About line that says chiropractic clinic and names back, neck and joint pain.
- Use a friendly photo of the chiropractor as the picture and the logo in the cover.
- Pin the first visit post so it is the first thing visitors see.
Instagram 3 posts in 4 weeks · Reels, Stories, Carousels
Reels and stories put a face and a room in front of people who are still deciding whether to ring.
Fix on your profile:
- Bio: chiropractic clinic, your area and an invitation to ask a question by message.
- Add highlights called Your first visit and The room.
- Link to the first visit page on your website.
YouTube 2 posts in 4 weeks · Short videos, Explainer videos
People type their questions into YouTube and Google, and a video titled with the question can be found for a long time.
Fix on your profile:
- Name the channel after the clinic and add a description that says what you treat and where you are.
- Add a short trailer that introduces the chiropractors and the room.
- Put the website and the address in the description of every video.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A private message lets a nervous person ask a small question before they phone or book.
Fix on your profile:
- Start a WhatsApp Business account with the hours and the address.
- Save quick replies for opening hours, how to find the clinic and how to book a first visit.
- Add an away message that says when you will reply.
Your content pillars
Your first visit 30%
- The order of a first visit, from reception to the plan we agree
- The treatment table and the room, shown before the first client arrives
- What to wear to a first visit
Questions people ask 25%
- Does a visit mean adjustments only?
- How long does a first visit take?
- Can I bring someone with me?
Meet the chiropractors 20%
- A chiropractor with a spine model, explaining where the joints are
- Why each technique is explained before it is used
Booking and local news 25%
- Opening hours and appointment times this week
- A stand at a local community event
Your 4-week posting calendar
Week 1
The treatment room
This is the room where your first visit happens: a treatment table, a chair, a desk and a chiropractor who starts by listening. Come and see it for yourself. Message us to book, or to ask what to expect.
First visit explained
Walk through our first visit with us, from hello at reception to the plan we agree with you. Nothing begins until you have heard what we suggest and said yes. Watch, then message us with your questions or book through our website.
Opening hours this week
Our opening hours this week: [days and times]. If you would like to ask something before you book, reply here and we will answer as soon as we are back at the desk.
Week 2
The spine model
A quick look at a model of the spine, to show where the joints sit and what the muscles around them do. This is general information, not advice for anyone in particular. Message us if you would like to ask what a visit involves.
What to wear
A first visit does not need special clothes: wear something comfortable that you can move in. Swipe for four more practical answers, then message us with yours.
Meet the chiropractor
Meet [name], one of our chiropractors. [name] begins every visit with a conversation and explains each technique before using it. Message us to ask [name] a question, or to book.
Week 3
Ask us anything
Ask us anything about a first chiropractic visit: how long it takes, what happens, what to bring. Send your question with the sticker and we will answer it here this week.
A long drive this weekend
A long drive this weekend? If your back or neck has been on your mind, you can message us with questions about booking a visit after you are home. We are open on [days].
More than adjustments
Does a chiropractic visit mean adjustments only? Here it can also include soft tissue work and exercise advice, and we explain each before we start. Watch the video, then message us if you have questions.
Week 4
A stand at a local event
We will be at [event] on [date] with a spine model and time to answer your questions about chiropractic. Come and say hello, or message us now to book a visit.
How long is a first visit?
How long is a first visit? Plan for [length]. We start by talking, then examine, then explain what we found. Reply here with other questions, or book on our website.
The treatment table
A look at our treatment table and how we set it to suit each person. Come and see the room before you decide, and message us to arrange a time.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages with a question or a booking
Add up new messages on each platform every week, plus any YouTube comment that asks a question.
Views of the first visit video
Check the views and the average watch time on YouTube each month to see whether people stay to the end.
Questions sent by followers
Keep a list of every question people send, since each one is an idea for a post.
Clients who first found the clinic on social media
Ask each new client at the first appointment how they first got in touch and tally the answers.
Followers who live near the clinic
Check each page's audience figures every month for the share of followers who live near the clinic.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.