AI Web MakerSocial media marketing strategy
Polished Petal Nail Bar
Polished Petal Nail Bar will turn close photos, short polish videos and a clear way to book into visits from people who live and work nearby.
More visits to your shop · Under 100 US dollars a month
Fix these first
Use a close photo of a finished set as the profile picture, and put the salon name and the area in every bio so people nearby know where to find you.
Add a Book or Message button to every profile and make the opening hours match what is on Google Maps.
Shoot every post by the same window with one plain surface under the hand, so the feed looks like one salon instead of a scrapbook.
Your platforms, in order
Instagram 5 posts in 4 weeks · Close-up photos, Reels, Carousels, Stories
It is where clients look for nail ideas and where a photo of your work is saved, shared and taken to the chair.
Fix on your profile:
- Use a close photo of a finished set as the picture.
- Write a bio with the salon name, the area and a line such as manicures, pedicures, gel and acrylics.
- Make story highlights for gel, acrylic, nail art and pedicures.
- Add the booking link or a message button.
TikTok 4 posts in 4 weeks · Process clips, Colour of the week
It shows your work to people who were not searching yet, and the satisfying clips of polish and chrome suit it well.
Fix on your profile:
- Use the same name and picture as on Instagram.
- Put the area and a prompt to book in the bio.
- Link to the booking page.
Facebook 3 posts in 4 weeks · Photo posts, Open chair posts
Reviews and local groups help people check a salon's reputation before they book.
Fix on your profile:
- Fill in the opening hours, address and phone number.
- Add a Send Message button and the booking link.
- Turn on reviews and ask regulars to leave one.
Your content pillars
Finished sets 35%
- One close photo with the shape, finish and shade named
- The same hand in two different lights
Process clips 25%
- Polish going on from base to top coat
- A hand-painted design taking shape
Occasions 20%
- Wedding guest sets, shown a few weeks before the season
- Party nails for the Christmas season
Open chairs 20%
- Which weekday afternoons have an open chair this week
- A quiet morning in the salon with the tables set
Your 4-week posting calendar
Week 1
Colour of the week
Colour of the week: a soft milky pink on a short, rounded nail. Clean, simple and it goes with almost anything. Book your chair through the link in our bio, or message us to ask which shade suits you.
Bare nails to finished gel
Bare nails to finished gel in one clip. Watch the shaping, the colour and the glossy top coat go on. Want yours done? Book through the link in our bio or message us.
Open chairs this week
We have open chairs this week on [days], and walk-ins are welcome when one is available. We are at [address]. Message us here or call [phone] to book a manicure or a pedicure at a time that suits you.
Week 2
Choose your nail shape
Square, round, almond or oval? Swipe to see each shape on short and long nails, then tell us which one you like. Message us to book and we will help you choose on the day.
Chrome finish
Watch chrome powder turn a plain base into a mirror finish. Which shade should we do next? Tell us below, then book your set through the link in our bio.
Saturday at the bar
Saturday at the bar: music on, colours lined up and a chair open at [time]. Message us now to grab it, or call [phone] and we will get you in.
Week 3
Wedding guest nails
Going to a wedding this season? Book your nails a week before so there is time to match the colour to your outfit. Message us a photo of the dress and we will suggest a set.
Hand-painted design
One nail, one fine brush and a lot of patience. [name] hand paints this floral accent from start to finish. Want a design like this on your next set? Message us to book.
Pedicure chair set up
Pedicure chair ready and the colours lined up for a Friday treat. Tell us your favourite shade below, then book your pedicure through the link in our bio.
Week 4
Habits between visits
Five small habits between visits: oil your cuticles, file gently, wear gloves for washing up, leave gel alone and book your next fill on time. Save this, then book your next visit through our bio link.
Meet the technician
Meet [name], who loves clean French tips and tiny hand-painted details. Tell us what you would like painted next, then book a chair through the link in our bio.
A month at the bar
A month of fills, fresh sets and a few brave nail art designs, and the regulars kept our chairs busy. Message us now to book your next visit, or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages and bookings from social media
Count messages that mention a post and ask every new client how they heard of you.
Saves and shares on Instagram
See which finished-set photos are saved most and shoot more like them.
Profile visits from nearby
Check the location figures in Instagram and Facebook each month to see whether local visits are growing.
Watch time on short clips
Note which TikTok clips people watch to the end and film more of the same.
Walk-ins who saw a post
Ask walk-ins at the desk whether a post or a video brought them in.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.