AI Web MakerSocial media marketing strategy
Crumbly Lane Cookies
Crumbly Lane Cookies will use icing videos, photos of finished sets and clear order dates to move viewers on Instagram, TikTok and Facebook towards a booked order.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put the order page link first in every bio and name the occasions you bake for in the opening line.
Photograph each order on the same plain background before it is packed, so the feed looks like a shop window.
End every caption with what to do next, naming the occasion, the notice you need and where to order.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
Decorated cookies photograph well in a feed, and viewers can reach the order page from the link in the bio.
Fix on your profile:
- Use a close photo of an iced cookie or your logo as the picture.
- Start the bio with the cookies you bake and the occasions you cover, then point to the order link.
- Pin three posts: a gift box, a decorated set and a corporate order.
- Add highlights for how to order, allergens and delivery.
TikTok 4 posts in 4 weeks · Piping videos, Packing videos, Unboxing
Outlining, flooding and packing are satisfying to watch, and a short clip is shown to viewers who have never visited your page.
Fix on your profile:
- Match the name and picture to your Instagram account, so viewers know it is you.
- Say what you bake and where to order in the bio, with the website link.
- Pin a video of a set being iced from plain bake to finish.
Facebook 3 posts in 4 weeks · Photo posts, Local group posts
Parents, hosts and relatives look in local groups for someone to bake party cookies, and a page gives them your photographs and a message button.
Fix on your profile:
- Add your delivery area, your order button and a photo of a recent set as the cover.
- Write an About line that names gift boxes, party sets and corporate orders.
- Turn on messages and reply within the day.
Your content pillars
Icing and decorating 30%
- A plain bake turned into a finished set in a few clips
- Piping a name or a tiny detail up close
Boxes going out 25%
- Packing a gift box with ribbon and a message card
- A corporate box on a reception desk
Occasions and themes 25%
- A baby shower set in one colour palette
- Seasonal shapes before orders open
How to order 20%
- What we need from you to book a date
- The allergens in each bake, in plain words
Your 4-week posting calendar
Week 1
Icing a birthday set
Plain bake to finished set in a few clips: outline, flood, then the tiny details. Every cookie is iced by hand and left to set before it is boxed. Want a set for [occasion]? Order through the link in our bio.
Outlining a design
Outlining a cookie takes a steady hand and a lot of patience. Watch this one come together, then tell us the theme for yours. Order from the link in our bio.
Taking orders for the next date
We are taking orders for [date] in [area]. Gift boxes, party sets and favours are all baked after you order, so tell us the date and how many. Send us a message or order through our website.
Week 2
What goes in a gift box
Swipe to see what goes into our gift box: [flavours], tissue, a ribbon and a message card. Tell us who it is for and we will do the rest. Order a box from the link in our bio.
Packing an order
Packing an order: cookies, tissue, box, ribbon, card. Each box is made to arrive whole. Order yours from the link in our bio.
Allergen information
Allergens matter. Every bake has its allergens listed on our website, and you can ask us about a particular need before you order. Read the list through the link in our bio, or message us.
Week 3
Logo cookies for a team
Iced logo cookies for the team at [company]. Ordering for an office? We deliver boxes to reception with an invoice. Message us for a corporate order or start one from the link in our bio.
Treat table for a party
Planning a party in [area]? Iced cookies make a treat table or a favour for every guest. Tell us the date and the theme and we will do the rest. Send us a message to start your order.
The cooling rack
Out of the oven and onto the rack. They cool right through before any icing goes on, or the colours run. Order cookies baked for your date from the link in our bio.
Week 4
Seasonal shapes
New for [season]: [shape] and [shape], iced in [colours]. Orders are open until [date]. Choose your box from the link in our bio.
A kind review
Thank you to [name] for the kind words about the cookies we baked for [occasion]. We love hearing how they went down. Want some for your own date? Message us and we will check we have space.
Opening a box
Watching someone open a box of cookies is the part of the job we like most. Who would you send one to? Tag them, then order from the link in our bio.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Taps on the order link
Note the link taps shown in each profile's insights every week.
Orders that began on social media
Add a how-did-you-hear question to the order form and count the answers that name Instagram, TikTok or Facebook.
Messages about dates and designs
Tally the messages asking about a date or a design on Instagram and Facebook each week.
Saves and shares of finished sets
Check which posts are saved or shared most each month and make more of that kind.
Followers in your delivery area
Read the audience locations in each profile's insights every month to see whether your delivery area is well represented.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.