AI Web MakerSocial media marketing strategy
Splashpoint Car Wash
Splashpoint Car Wash will fill its bays with satisfying before and after clips, steady local posts and a clear invitation to try a first wash.
More visits to your shop · Under 100 US dollars a month
Fix these first
Use the same name, logo and photo of the site entrance on every profile, so a driver who sees a clip can find the right place on the map.
Add the street, the opening hours and the monthly plans to each bio, with a link to the plans page.
Film every wash upright, in daylight, from the same two spots, so each clip looks like part of one series.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Local group posts
Local groups and community pages are where drivers ask who to trust with their car, and where recommendations are passed on.
Fix on your profile:
- Choose car wash as the category and add the address, the hours and a get directions button.
- Use a gleaming car at the site as the cover and the logo as the picture.
- Pin a post that explains the monthly plans in a few lines.
- Turn on reviews and ask each happy customer to leave one.
Instagram 4 posts in 4 weeks · Reels, Stories, Carousels
Foam, water beading on wax and a clean wheel make pictures that people save and show to friends.
Fix on your profile:
- Use the logo and the name exactly as they appear on the board by the road.
- Put the street, the hours and a prompt to see the plans in the bio.
- Save highlights for hand wash, interior valet and plans.
TikTok 3 posts in 4 weeks · Wash clips, Before and after
Foam, rinse and gloss are made for short, silent clips, and viewers who live nearby may pull in the same week.
Fix on your profile:
- Use the car wash name as the username and the logo as the picture.
- Add the street and the opening days to the bio.
- Link to the plans page if your account lets you.
Your content pillars
Before and after 30%
- A muddy family car and the same car after its wash
- Wheels coming clean, shot close up
Satisfying wash moments 25%
- Foam sliding down the paintwork in one unbroken clip
- Water beading on a freshly waxed panel
Inside the car 15%
- A back seat after a school holiday and again after the valet
- A dashboard wiped, glass cleaned and a mat shaken out
The team and the regulars 15%
- A morning at the site, from the first car to the last rinse
- A short thank-you to the people who come every month
Plans and quiet hours 15%
- How the monthly plan works in three steps
- The hours when the site is quietest this week
Your 4-week posting calendar
Week 1
Muddy to clean
This family car came in covered in mud after a weekend away and left ready for the school run. Bring yours to [street], open [days] from [time]. Message us if you would like to check the wait first.
Foam, rinse, shine
Foam on, mud off. Watch it slide down the paintwork and take the road with it. Want your car to look like this? Come to [street] today, we are open until [time].
Same car, same afternoon
Muddy on the left, clean on the right. Same car, same afternoon. Drive in to [street] this weekend and let us do the same for yours.
Week 2
Meet the team
Meet [name], who will be washing your car at [street] this week. Mitts, cloths and a lot of rinsing. Come and say hello, we are open [days] from [time].
Inside the car
Swipe to see a back seat after a school holiday and after our valet. Crumbs, marks and sticky patches, all gone. Message us or call [phone] to book an interior valet.
Quieter hours
Our quietest hours this weekend are [time]. Come then for the shortest wait at [street], and ask at the kiosk about the monthly plan while you are here.
Week 3
How plans work
Our monthly plan in three steps: pick the wash, pick the day and come when it suits you. Ask about it at the kiosk or message us to join.
Wheels coming clean
Brake dust, mud and a month of road grime, gone. Wheels get the least love and show the most. Drive in to [street] and we will clean yours.
Open today
Open today from [time] to [time]. Tap the pin to find us at [street], and ask about the monthly plan at the kiosk.
Week 4
A kind review
Thank you to [customer first name] for this kind review. We read every one, and we wash every car as though it were our own. Visit us at [street] or message us to try a wash.
Water on fresh wax
Water rolls off and the paint holds the light. That is what a hand wax is for. Come to [street] and ask for wax with your next wash, or message us for the details.
The final dry
The last step is the one we never skip: a hand dry and a check in daylight. See you at [street] this weekend.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Visits that mention a clip or a post
Count new drivers who say a clip or a post brought them, noting each on the tally sheet kept by the kiosk.
New plan members from social media
Note which platform each new member names when they sign up.
Taps on directions and the plans link
Check each platform's insights every week and look at the days after a before and after post.
Saves and shares of before and after posts
See which pictures people keep or send on, and film more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.