AI Web MakerSocial media marketing strategy
Clearflow Plumbing
Clearflow Plumbing will share quick fixes, useful home tips and satisfying drain clears so that local people remember it and message it when water goes where it should not.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put your emergency hours and a WhatsApp button at the top of the Facebook page, so someone with a leak sees at once how to reach you.
Set up WhatsApp Business with an away message that explains how to turn off the water while people wait for your reply.
Keep a phone mount in the van so you can film a steady clip of a drain clear or a repair, with the customer's permission.
Your platforms, in order
Facebook 6 posts in 4 weeks · Short videos, Before and after photos, Tip posts
Neighbours ask local groups for a plumber they can trust, and a page with reviews and real jobs answers them.
Fix on your profile:
- Choose plumber as the page category and list leaks, drains, bathrooms and water heaters in the intro.
- Show emergency hours clearly and update them for holidays.
- Add a WhatsApp button for anyone who would rather show you the problem than describe it.
- Pin a post showing how to turn off the water at the stopcock or main valve.
TikTok 4 posts in 4 weeks · Short videos, Video replies to comments
Short clips of drains running clear and leaks being found are watched far beyond your followers, so nearby viewers get to know you.
Fix on your profile:
- Use a username that matches your business name on Facebook.
- Write a bio naming your area and inviting people to message you on WhatsApp.
- Put your website link in the bio so viewers can see your services.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A photo or video of the leak lets you advise or quote straight away, which turns worry into a booking.
Fix on your profile:
- Add your hours, area and website to the WhatsApp Business profile.
- Write quick replies for common questions, such as how you charge and when you can come.
Your content pillars
Jobs on camera 35%
- Rodding a blocked outside drain until it runs clear
- A hidden leak found behind a bath panel
Know your home 30%
- Where to find the stopcock or main shut-off valve
- What wipes and cooking fat do to a drain
Bathrooms and upgrades 15%
- A bathroom refit from bare walls to finished
- Choosing a water heater or cylinder for a busy home
Message us 20%
- Send a photo of the leak for advice
- Spaces this week for planned jobs in [area]
Your 4-week posting calendar
Week 1
Find your stopcock today
Do you know where your stopcock or main water valve is? Find it today, not when a pipe bursts. It is often under the kitchen sink or where the water pipe enters the house. Not sure which one it is? Send us a picture and we will point it out.
Kitchen sink cleared
Slow kitchen sink, cleared in one visit. The cause was cooking fat and food scraps building up in the trap over months. If your sink gurgles or drains slowly, message us on WhatsApp at [phone] to book a visit.
Leak under the sink
A slow drip under this sink had soaked the cupboard floor long before anyone noticed. One new fitting later, the cupboard is dry. If you find water marks or a damp smell under a sink, message us and we will come and look.
Week 2
Send us a photo
Drip, leak or slow drain? A photo or a few seconds of video sent here tells us most of what we need. We will come back to you with the likely cause and our next available slot.
Your plumber in [area]
This is [name], the plumber you are most likely to see at your door in [area]. Shoe covers on, dust sheets down, and every bit of mess leaves with us. Need a plumber you can trust in your home? Message us or call [phone].
What not to flush
Wet wipes, cotton buds and kitchen roll: the things we pull out of blocked toilets most often. Only toilet paper belongs down there. Already blocked? Send us a WhatsApp message on [phone] and tell us when suits you.
Week 3
A finished bathroom
A tired bathroom in [area] turned into a bright shower room. New pipework, a walk-in shower and a basin with storage underneath. Planning a new bathroom? Message us to arrange a visit and talk through your ideas.
Tracing a hidden leak
The ceiling was dripping, but the leak was in the next room along. Watch how we traced it to a loose joint under the bath. Water travels further than you think, so if you have a stain you cannot explain, message us and we will find the source.
Before the first frost
Cold nights are coming. Wrap outside taps and any pipes in the loft, attic or garage, and leave a little heating on if you go away. If a pipe does freeze or burst, turn off the water at the stopcock and call us on [phone].
Week 4
Running toilet fixed
A toilet that keeps running after every flush usually has a worn valve or flapper inside the cistern, and it wastes water all day long. This one took a single new part to fix. Want yours sorted? Message us on WhatsApp at [phone] to book.
Spaces for planned jobs
We have spaces on [days] this week for planned jobs such as new taps, toilet repairs and water heater checks. Reply here to book one.
Thank you for the review
Thank you, [name], for reviewing our emergency visit. A burst pipe at the weekend is nobody's idea of fun, and we were glad to get your kitchen dry again. Need a plumber? Message us or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
WhatsApp chats a week
Count new WhatsApp conversations, and how many included a picture or clip of the problem.
Messages from inside your area
Check where each person messaging lives, since enquiries from outside your area do not become jobs.
Jobs booked from social media
When you book a job, note the post or platform that brought it in your diary.
Saves and shares of tip posts
See how often the stopcock and frozen pipe posts are saved or shared, and repeat the strongest ones each season.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.