AI Web MakerSocial media marketing strategy
Coreline Pilates
Coreline Pilates will use short looks inside the studio, answers to newcomer questions and clear course dates to turn followers nearby into people who book a first visit.
More visits to your shop · Under 100 US dollars a month
Fix these first
Rewrite the Instagram bio to say Pilates studio, name your area and link straight to the beginner course booking page.
Put the studio address, opening times and a message button on the Facebook page, so it works as a front door for people who hear of you from neighbours.
Set up WhatsApp Business with a greeting that answers what to wear, where to park and which class a beginner should try.
Your platforms, in order
Instagram 6 posts in 4 weeks · Reels, Carousels, Stories
It shows the room and the pace of a class in a few seconds, which is what a hesitant newcomer wants to see.
Fix on your profile:
- Use your logo on a plain background, or a photo of the empty studio, as the profile picture.
- Write a bio that says Pilates studio, names your area and points to the timetable.
- Add a booking link and a highlight called First visit with answers to common questions.
Facebook 4 posts in 4 weeks · Event posts, Photo posts, Short videos
Local groups and event pages reach neighbours who are looking for a class close to home.
Fix on your profile:
- Add the address, opening times and a map pin so people can find the door.
- Create an event for every beginner course and pin it to the top of the page.
- Turn on the message button and answer within the day.
- Ask regulars to leave a recommendation.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A private message lets a newcomer ask a small question that might stop them booking.
Fix on your profile:
- Set up WhatsApp Business with the studio address, hours and a link to the timetable.
- Write a greeting that asks which class they are curious about and whether they have a date in mind.
Your content pillars
Inside the studio 30%
- Setting the reformer springs before the first class of the day
- The mat room in quiet light, before anyone arrives
Movement explained 25%
- Footwork on the reformer in slow motion
- Three phrases instructors repeat in every class and what they mean
Newcomer questions 25%
- Do I need to be flexible to start?
- What to wear, what to bring and where to leave your shoes
- What happens if I arrive late?
Come and visit 20%
- The timetable for this week with places left
- The next beginner course date and how to join
Your 4-week posting calendar
Week 1
Setting the springs
Before the first class of the day, every reformer is set by hand: springs, headrest, footbar. Come and see the studio for yourself. Book a beginner class on our website or message us to ask which one to start with.
Next beginner course
Our next beginner course starts on [date] at [time]. Nobody needs to be flexible or to know the equipment, because we teach you everything as we go. Book your place on our website or send us a message with your questions.
Places this week
There are places in this week's classes: [classes and times]. Reply here to ask which one suits you, or book on our website and come and see the studio.
Week 2
Do I need to be flexible?
Do you need to be flexible to start Pilates? Not to join our beginner classes, where we teach each movement from the start. Swipe for four questions newcomers ask us most, then message us with yours.
The mat room
The mats are out and the room is ready. Want to look around before you book? Message us to ask when you can pop in, or choose a class from the timetable on our website.
Footwork in slow motion
Footwork, the series many reformer classes begin with, in slow motion. Watch the breath and the control rather than the speed. Book a reformer class through the link in our bio and try it with an instructor beside you.
Week 3
This week's timetable
This week on the timetable: [classes, days and times]. Tap the link to book a place, or reply to this story if you are not sure which class to choose.
Your first visit
Not sure what to wear or bring to your first class? Reply here and we will tell you, or read the first visit page on our website before you come in.
Three phrases from class
Three phrases you will hear in every class here: breathe out on the effort, move slowly, stop if something hurts. Swipe for what each one means, then book a class and hear them in the room.
Week 4
Beginner course reminder
A few places are left on our beginner course starting [date]. You will learn the mat, meet the reformer and ask as many questions as you like. Book on our website or message us and we will find a place for you.
Meet your instructor
Meet [name], who leads our beginner course. [name] will show you the reformer and the mat at an easy pace. Message us to meet [name] in class.
Thank you for visiting
Thank you to everyone who came to class this month, new faces and regulars alike. If you have been thinking about visiting, our doors are open on [days]. Message us or book on our website.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages about visiting or booking
Count new messages on Instagram, Facebook and WhatsApp each week.
First visits that started on social media
Ask every new client at the desk where they first saw the studio and tally the answers.
Beginner course places filled
Note how many bookings arrive in the days after each course post or advert.
Saves of timetable and question posts
Check which posts are saved most, because saved posts usually mean a class is being considered.
Followers who live near the studio
Read the location figures on your pages each month and see whether local followers are growing.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.