AI Web MakerSocial media marketing strategy
Pixelcraft Studio
Pixelcraft Studio will turn finished sites, short process clips and plain answers into messages from owners who want a new or better website.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use one name, logo and short bio on Instagram, LinkedIn and Facebook, with a link to a page where owners can book a call.
Swap stock pictures for screenshots of your real projects on a phone and a laptop, and keep a folder of them ready to post.
Add a message button and a standard first reply that asks for the business, the current website address and what the owner wants the site to do.
Your platforms, in order
Instagram 5 posts in 4 weeks · Carousels, Reels, Stories
Websites are visual, and carousels and reels let owners see a finished site before they ever visit yours.
Fix on your profile:
- Use the studio logo as the picture and a bio line that names who you build for.
- Put the call booking page in the link in your bio.
- Save Stories into highlights called Portfolio, Process and Questions.
- Switch on message requests so people can write straight away.
LinkedIn 4 posts in 4 weeks · Text posts, Document carousels, Short videos
Owners and the advisers around them are on LinkedIn during working hours, which is when they think about their site.
Fix on your profile:
- Create a company page with the studio name and a line on who you build for.
- Feature three finished projects with screenshots.
- Add a button that books a call or opens a message.
- List your services in the same words owners search for.
Facebook 3 posts in 4 weeks · Photo posts, Short videos, Group replies
Local business groups are where owners ask for a recommendation when they need a web designer.
Fix on your profile:
- Create a business page with your service area and a message button.
- Join the local business groups and read each group's rules before replying.
- Pin a post that shows three finished sites.
Your content pillars
Finished work 30%
- A homepage before and after, shown on a phone
- Three pages from a new site and what each one does
How we build 25%
- A time-lapse of a page going from sketch to live
- Why we test every contact form before launch
- What happens on the first call
Advice for owners 25%
- Five things a visitor should see without scrolling
- Why opening hours belong in text, not in a picture
Meet the studio 20%
- Who you will talk to on a project
- Answers to the questions clients ask us most
Your 4-week posting calendar
Week 1
Homepage before and after
Same business, same phone, two homepages. Swipe to see what changed: a clear first line, a button a thumb can reach and opening hours in plain text. Want yours to read as clearly? Message us to start a conversation.
Three questions we ask first
Before we draw a single page we ask three things: who is the customer, what do they search for and what should they do next? Owners who can answer those already have a strong brief. Message us if you would like to talk yours through.
Room for new projects
We have room for [number] new website projects this season in [area]. If your site is out of date or hard to use on a phone, send us a message or call [phone] and we will arrange a short call.
Week 2
From sketch to live page
One page, from pencil sketch to live on a phone. Watch the layout take shape, then the words and pictures arrive. Planning a new site? Message us and tell us what your business does.
We test every form
Every contact form we build is tested before launch, because a form that quietly fails costs a business enquiries it never knows it lost. We send a test message and check it arrives. Message us if you are not sure yours works.
Ask us about websites
Ask us anything about websites. What is a care plan, what is a domain name, why is my site slow? We answer the questions in Stories this week. Send yours by message and we will reply.
Week 3
Five things above the fold
Five things a visitor should see before they scroll: what you do, where you work, how to call, a real photo and a clear next step. Save this checklist, and message us if you would like help applying it to your homepage.
Meet the person you will talk to
Meet [name], who will be your point of contact from first call to launch. You deal with the person who designs and builds your site, in plain language. Message us to book an introductory call.
A thank you to a client
Thank you to [name] of [business] for trusting us with their new site. [Short quote from the client, used with permission.] Thinking about a new website? Message us and tell us about your business.
Week 4
The thumb test
We test every site on a phone before anything else, tapping each button with one thumb. Watch a page go through it. Want to talk about yours? Message us.
Opening hours in text
A tip for any owner: write your opening hours and phone number as text, not inside a picture. People using screen readers cannot read a picture, and text in an image is harder for search to find. Message us if you would like help with your site.
Book an introductory call
We are booking introductory calls for the week of [date]. Bring your current website address and one thing you want it to do. Message us or call [phone] to reserve a time.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages each week
Add up the new messages across Instagram, LinkedIn and Facebook every week.
Introductory calls from social media
When someone books a call, ask what brought them to you and count the social media answers.
Carousels people keep
Check which carousels are saved or forwarded most, and make more in that style.
Owners visiting the LinkedIn page
Look at the monthly visitor figures and see whether the job titles are owners and managers.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.