Social media marketing strategy
Blue Jet Exterior Cleaning
Blue Jet Exterior Cleaning will turn satisfying cleaning clips and careful working habits into messages from homeowners and shop owners in its own area.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Replace default profile pictures with your logo and use a driveway transformation as the cover image.
Add a WhatsApp button so people can send a photo of their surface straight from your page.
Post three times a week in the busy months and twice a week in winter, so the account never looks abandoned.
Your platforms, in order
Facebook 5 posts in 4 weeks · Transformation photos, Half-cleaned shots, Customer reviews
It is where homeowners and small business owners nearby ask for recommendations and check a firm before they message.
Fix on your profile:
- List each surface you clean in the services section, with your service area.
- Add a WhatsApp or Send Message button and turn on reviews.
- Write a short about section explaining when you pressure wash and when you soft wash.
TikTok 4 posts in 4 weeks · Satisfying clips, Time-lapses, Talking tips
Satisfying cleaning clips travel far, and naming your area on each one helps the local viewers who can actually book you.
Fix on your profile:
- Name your services and your area in the bio.
- Link to the quote page on your website.
- Pin your strongest driveway and roof clips at the top.
YouTube 3 posts in 4 weeks · Shorts, Job walk-throughs
Longer videos and Shorts show exactly how you clean a roof or a deck, which reassures people who worry about damage.
Fix on your profile:
- Write a channel description naming your services and your area.
- Add your website link to the channel and to every video description.
- Group videos into playlists by surface, such as roofs, decks and driveways.
Your content pillars
Satisfying cleans 40%
- A black patio turned bright in one pass
- Moss lifting off a roof in a time-lapse
- Chewing gum lifting off a shop doorway
Know-how and care 25%
- Why we soft wash roofs instead of blasting them
- How re-sanding keeps block paving firm
Questions answered 15%
- How long until the drive goes green again
- Is pressure washing safe for render
Book a clean 20%
- Spring dates are filling in [area]
- Send a photo of your drive on WhatsApp for a quote
Your 4-week posting calendar
Week 1
Green drive brought back
This block paving drive in [area] had turned green under the trees. A deep clean and fresh sand in the joints, and it looks like new paving again. Want yours done? Message us a photo on WhatsApp and we will send you a quote.
The clean line
Watch the clean line move across this patio. That grey colour is years of algae, not the stone. Local to [area]? Message us or tap the link in our bio to book a clean.
Roof soft wash
Soft washing a moss-covered roof: low pressure and a cleaning solution, so the tiles stay put. Want your roof cleaned the gentle way? Visit our website or message us on WhatsApp for a quote.
Week 2
Covering the plants first
Before any cleaning starts, we soak and cover the planting and check where the water will run. It takes a few minutes and keeps your garden safe. Questions about how we work? Send us a message.
Deck from green to timber
A slippery green deck back to bare timber, ready for oil. Ask us about deck cleaning in [area] by message, or book through the link in our bio.
Spring dates filling
Our spring diary for [area] is filling up. We clean driveways, patios, decks, walls and roofs. Message us a photo of the surface or call [phone] to get a date.
Week 3
Will the moss come back
The question we hear most: will the moss come back? In this clip we explain why shaded drives turn green first and what helps. Want a clean and a treatment on your drive? Message us and we will explain the options.
Shop front before opening
A full shop front clean before opening: entrance, sills, forecourt and the gum by the door. If your premises need a regular clean outside trading hours, call [phone] or message us through our website.
Patio and steps review
[customer first name] sent us this after we cleaned their patio and steps: [review]. Thinking about your own outside space? Message us a photo and we will reply with a quote.
Week 4
Halfway photo
Halfway through this concrete drive in [area]. The left side is how it looked this morning, the right side is after one pass. Want to see what yours could look like? Message us a photo on WhatsApp.
Gum off a doorway
Chewing gum lifting off a shop doorway, one piece at a time, with heat and gentle pressure. Run a shop or café in [area]? Message us to book an early morning clean.
Render streaks soft washed
Black streaks on render washed away with low pressure, so the wall is cleaned without forcing water in. Ask about house washing for siding or render on our website, or send us a photo on WhatsApp.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages from your own area
Tally each week the messages that come from inside your service area, and leave the rest out.
Photo quotes sent
Note each quote you send from a photo received on WhatsApp or Facebook.
Viewers in your area
Look at each platform's audience location figures once a month and note how many viewers are in your region.
Jobs booked from social media
Ask every new customer where they saw you and keep a running tally.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.
AI Web Maker