AI Web MakerSocial media marketing strategy
Meadowfoam Soap Co
Meadowfoam Soap Co will use cutting videos, close-ups of finished bars and gift dates to turn viewers on Instagram, TikTok and Pinterest into website orders.
More online orders or bookings · Under 100 US dollars a month
Fix these first
Put the website link first in every bio and say what you make in the opening line, so a viewer can reach the shop in two taps.
Show one real bar in every post and name it in the caption, so viewers know exactly what to look for on the website.
Film a week of cutting, wrapping and packing in one session and post it across the week, instead of posting only when you remember.
Your platforms, in order
Instagram 6 posts in 4 weeks · Reels, Carousels, Stories
Swirls, cut faces and wrapped bars look best in a feed, and the link in the bio sends viewers straight to the shop.
Fix on your profile:
- Use your logo or a clear photo of a wrapped bar as the picture.
- Open the bio with what you make, then tell people to order through the link.
- Pin three posts: the bar people buy most, the gift sets and the wholesale line.
- Add highlights for gifts, ingredients and market days.
TikTok 4 posts in 4 weeks · Cutting clips, Packing videos, Pour videos
Cutting a loaf and packing orders are satisfying to watch, and a short clip can reach people who do not follow you yet.
Fix on your profile:
- Use the same name and picture as on Instagram so people recognise you.
- Say what you make and where to order in the bio, with the website link.
- Pin a video of a loaf being cut, since it explains the craft in seconds.
Pinterest 2 posts in 4 weeks · Product pins, Gift idea boards
Gift and bathroom shelf ideas are saved weeks before they are bought, and each pin keeps sending people to a product page.
Fix on your profile:
- Use a business account with your shop name and a plain description of your range.
- Make boards for gift sets, wedding favours and bathroom shelf ideas.
- Claim your website so every pin shows your name.
Your content pillars
Making and cutting 30%
- A loaf cut into bars in one take
- How a swirl or a pattern is made
What is in the bar 25%
- One bar with every ingredient explained plainly
- Why each bar rests before it is wrapped
Gifts and favours 25%
- A gift set for each kind of person
- The last day to order before a gifting date
Markets and shops 20%
- Setting out the table before the market opens
- A shelf in a shop that stocks you
Your 4-week posting calendar
Week 1
Cutting a fresh loaf
A loaf of soap becomes a stack of bars in a few clean cuts, and every bar is then left to rest before it is wrapped. Watch it, then pick yours from the shop through the link in our bio.
Packing today's orders
Packing today's orders: bar, wrapper, label, note. Every label carries the full ingredient list. Order yours from our website, link in bio.
Market day
We are at [market] today from [time]. Come and smell every bar. Cannot make it? The shop on our website is open for orders any time, link in our bio.
Week 2
A boxed gift set
A boxed set of our bars, ready to give. Order by [date] and we will post it in time for [occasion]. Tap through to the gift set page to choose yours.
What is in one bar
One bar, every ingredient, in plain words: [ingredient list]. Swipe to see what each one does in the soap itself, from making lather to firming the bar. The full list is on every product page, so order your favourite from our bio link.
Pouring a new scent
Pouring [scent] into the mould, then the swirl across the top. Soap this colourful takes patience. When it is ready it goes in the shop, so follow along and order it from the link in our bio.
Week 3
Wrapping wedding favours
Wrapping favours one by one for a wedding on [date]. Planning an event? We make matching bars with labels to suit the day. Order a sample from the favours page through the link in our bio.
The curing rack
Fresh bars on the curing rack. They rest here until they are hard enough to use, and not a day sooner. When they are ready they go into the shop, link in bio.
Bathroom shelf ideas
Bars on a dish, a basket by the basin, a gift set on a guest shelf. Pin the ideas you like and order the bars from our shop page when you are ready.
Week 4
Last posting dates
The last posting date for [occasion] is [date]. Gift sets ordered before then will arrive in time. Choose yours through the link in our bio.
Meet the maker
Meet [name], who pours, cuts and wraps every bar. Swipe for the workbench and the bar we reach for most, [bar name]. Order it from the shop, link in our bio.
Our bars in a shop
Our bars on the shelf at [shop name], one of the shops that stock us. Not near it? Order from our website, link in bio.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Taps on the website link
Note the link taps shown in each profile's insights every week.
Orders that start on social media
Add a question at checkout about where the customer heard of you and tally the answers.
Saves and shares
See which posts are saved or shared most each month and make more like them.
Videos watched to the end
Check how many viewers finish each video and film more of the kind they finish.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.