AI Web MakerSocial media marketing strategy
Brightsignal Marketing
Brightsignal Marketing will use plain advice and honest behind-the-scenes posts on LinkedIn, Instagram and YouTube to start conversations with small business owners who need marketing help.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Rewrite your LinkedIn headline and bio to say who you help and how, such as social media and search for local businesses, with a link to a page where they can message you.
Replace general marketing posts with advice shaped for one kind of small business, so an owner reading it thinks that this is exactly their problem.
Show real work, with the client's permission, or your own marketing if you have no case studies yet, because nothing proves a marketing agency like seeing its marketing.
Your platforms, in order
LinkedIn 5 posts in 4 weeks · Text posts, Carousels, Short videos
The people who buy marketing for small businesses read LinkedIn at work, so a useful post reaches them directly.
Fix on your profile:
- Use a clear photo of a person for your own profile and the logo for the company page.
- Write a headline that says who you help and how.
- Feature your services page and a way to book a call.
- Add an about paragraph in plain words, with no jargon.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
A feed that is tidy and consistent shows owners how you would present their brand.
Fix on your profile:
- Use the logo and a bio that names your services and the kind of business you help.
- Link to the contact page and add a message button.
- Save highlights for services, behind the scenes and client thanks shared with permission.
YouTube 3 posts in 4 weeks · Short how-to videos, Screen walk-throughs
Owners search for how to answers about marketing, and a short video gives one while showing how you explain things.
Fix on your profile:
- Set up a channel with your agency name and a short description of who you help.
- Add a banner that says what you do and a link to the contact page.
- Make playlists by topic, such as Google profile help and social media for shops.
Your content pillars
Plain-English marketing advice 35%
- How a cafe can use its Google listing, step by step
- Why a post that gets likes may not bring calls
Work in progress 25%
- Planning a month of posts for a type of business, with permission
- Editing a short video from rough clips to finished post
Questions owners ask 20%
- Do I need a website if I have a Facebook page?
- How long before a Google advert brings calls?
Talk to us 20%
- Room for new clients next month
- A short call to review your Google listing and your posts
Your 4-week posting calendar
Week 1
Who we help
We help small local businesses get found on Google, stay visible on social media and turn both into calls. If you run a [type of business], tell us what is not working. Message us to start a conversation.
Marketing jobs for an hour a week
Marketing jobs a small business can do in an hour a week: reply to reviews, post a photo, update the Google listing and more. Swipe through, save it, and message us if you would rather we did them.
Check your Google listing
How to check your Google Business Profile in a few minutes: category, photos and opening hours. Watch, fix yours, then message us if you want a second pair of eyes.
Week 2
Likes versus calls
A post that gets likes is not always a post that gets calls. Here is how we judge a post for a local business. Message us if you would like a plain review of yours.
Planning a content calendar
Behind the scenes: planning a month of posts for a [type of business], one idea per photo. Want a calendar like this for your business? Message us.
A website mistake
A mistake we see often on small business websites: the phone number is hard to find. If a customer cannot call in a few seconds, they call someone else. Try finding yours on your own phone right now.
Week 3
How we work
How we work with a new client: a review, a plan, the work and a monthly report. Swipe to see each step, then message us to book a call.
A Google listing review
A walk through the Google profile of a [type of business]: what is strong, what is missing and what we would add. Compare it with yours, then message us to talk it through.
A marketing checklist
A one-page marketing checklist for small businesses: website, Google profile, reviews, social media and email. Tick what you have, and message us about the rest.
Week 4
A post, rewritten plainly
The same message, before and after we wrote it plainly. Clear beats clever for a small business. Which version would make you call?
Owners' questions
The questions owners ask us most about social media and Google, answered in plain words. Got one of your own? Send it to us and we will answer it in a video.
Room for new clients
We have room for [number] new clients next month, for social media, search or both. Message us for a short call about what your business needs.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages and call requests a week
Count the new messages and booked calls from LinkedIn, Instagram, YouTube and your website each week.
Conversations that became calls
Note each message that led to a call, and the post it followed.
Profile views from business owners
Check on LinkedIn who is viewing your profile and how many are owners or managers in your area.
Saves and shares of advice posts
Note which advice posts are saved or shared most and make more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.