AI Web MakerSocial media marketing strategy
Peak Motion Fitness
Peak Motion Fitness will use clips from its own classes, introductions to its coaches and plain answers to a newcomer's worries to turn followers nearby into first visits.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put a way to visit at the top of every profile, with the address, today's class times and a link to the visit form, so nobody has to hunt for them.
Swap stock photos and polished posters for phone clips from your own floor and classes, filmed with the members' permission.
Post the weekly timetable as a story every Monday, so followers learn when classes run and how to book a place.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Stories, Carousels
It shows the atmosphere of a gym in a few seconds, with the faces, the music and the class in motion.
Fix on your profile:
- Use the logo as the profile picture and a photo of the entrance as the first post.
- Write a bio with the area, the kinds of class and a line inviting people to book a visit.
- Link to the visit form rather than the home page.
- Save highlights for Timetable, Coaches and First visit.
Facebook 4 posts in 4 weeks · Photo posts, Short videos, Events
People near the gym, and the families who help them decide, use local groups and the page for hours, events and reviews.
Fix on your profile:
- Fill in the address, opening hours, staffed hours and phone number.
- Set the main button to book now or message, pointing to the visit form.
- Add albums for the floor, the studio and the changing rooms.
- Turn on reviews and ask members to leave one.
YouTube 3 posts in 4 weeks · Shorts, Walk-through videos
Newcomers watch how-to videos before they join, and your own floor and coaches give them a reason to choose you.
Fix on your profile:
- Name the channel after the gym and add your area to the description.
- Put the address and the visit form link at the top of the channel description.
- Group videos into playlists for beginners, classes and technique.
Your content pillars
Classes in action 30%
- A class seen from the doorway, from the warm-up to the cool-down
- The same move shown at an easier and a harder level
Meet the coaches 20%
- A coach explains what they teach and who they enjoy working with
- A coach answers one question from a follower
Your first visit made easy 30%
- A walk through the floor for someone who has never joined a gym
- How to set up a machine, and why it is fine to ask for help
- The quiet hours and the induction explained in plain words
Members and community 20%
- A member says in their own words why they joined, with permission
- A class social or charity session that members chose to share
Your 4-week posting calendar
Week 1
This week's timetable
This week at Peak Motion Fitness: classes on [days], with a coach on the floor at [times]. Tap to book a visit and we will show you around.
Setting up the chest press
Seat height, handle height and a weight you can control. Here is how to set up the chest press before your first set. Ask any coach to check it, or message us to book a visit.
Come and look round
Looking round before you join is the sensible thing to do. Come and see the floor, the studio and the changing rooms at [address], and meet a coach. Message us or call [phone] to pick a time.
Week 2
A class from the doorway
Here is a [class name] class from the doorway: the warm-up, the coach calling each move and an easier option for anyone who needs it. Book a place or a first visit at [link].
Meet [name], coach
Meet [name], one of our coaches, who teaches [class] and enjoys helping people new to the gym find their feet. Say hello on your first visit to [address], or message us to book one.
Your first visit, step by step
Arrive, meet a coach, see the floor, try a machine and ask anything you like. Swipe for the whole first visit, then message us to book yours.
Week 3
The quieter hours
Prefer a calmer floor? It is usually quieter on [days] around [times]. Message us to book a first visit at one of those times.
Setting the bar for a squat
Where to set the bar and the safety arms before a squat. Ask a coach to check your set-up, and message us to book a coached session at [address].
A member's words
[Member first name] told us why they joined: [quote]. Thank you for sharing it. Thinking about a first visit yourself? Message us or call [phone].
Week 4
Two levels of one move
Same move, two levels. Our coaches always show an easier option and a harder one, so everyone in the room can join in. Message us to book a class at [time].
Sharing the floor
A short guide to sharing the floor: wipe the bench, put the weights back and ask before you work in on a machine. Everyone is welcome here. Message us to book a visit.
A class open to guests
Our [class name] class on [date] is open to guests, so bring a friend who has been thinking about the gym. Places and details at [link], or call [phone].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Visit requests from social media
Ask every first-time visitor how they found you and tally the Instagram, Facebook and YouTube answers.
Taps on the timetable link
Check the link taps on your Monday story and the visits to the booking form in your account insights.
Reels and videos watched to the end
Note which class clips and how-to videos keep viewers longest, and film more like them.
Guests at open classes
Count the guests who come to a class open to visitors and how many ask about joining.
Followers who live nearby
Check the location figures on Instagram and Facebook once a month to see whether local followers are growing.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.