AI Web MakerSocial media marketing strategy
Stonebridge Builders
Stonebridge Builders will use project progress, the people on site and quick replies to turn commercial contacts and local homeowners into messages about their next build.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Agree in writing with every client that you may photograph their project, and decide what stays out of the frame: house numbers, children, neighbouring properties and anything that shows how a building is secured.
Set up a WhatsApp Business number with a greeting that asks what is being built, where, and whether there are drawings, so enquiries arrive ready for a site visit.
Photograph each project in stages from the same fixed spots, so every update shows real progress, and keep a folder for each job.
Your platforms, in order
LinkedIn 4 posts in 4 weeks · Project updates, Carousels, Short text posts
Developers, property managers, architects and business owners check a builder's work and name here before they get in touch.
Fix on your profile:
- Choose a banner photo of a finished project and keep it up to date.
- Give the owner a plain headline that says what you build and the clients you build for.
- Put your phone number on the page and a button that opens your enquiry form.
- Pin your best finished project to the top of the page.
Facebook 3 posts in 4 weeks · Project albums, Short videos, Local group replies
Local homeowners ask each other who built a good extension, and they browse a builder's albums before they ring.
Fix on your profile:
- Choose a finished extension for the cover photo and your logo for the profile picture.
- Name the work you do, from extensions and additions to commercial building, and the areas you serve in the bio.
- Add a Send Message button and a link to your enquiry page.
- Make an album for each finished project, with captions saying what the work was.
Instagram 3 posts in 4 weeks · Reels, Carousels, Stories
Photos from each stage let people see how a bare frame becomes a home, and they save the ones that match their own plans.
Fix on your profile:
- Match the name and logo you use on Facebook.
- Put what you build and your areas in the bio, with a prompt to message you.
- Save highlights for extensions, renovations, commercial work and handovers.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Clients can send drawings, a photo of the plot or a list of jobs and get a straight answer about a site visit.
Fix on your profile:
- Open WhatsApp Business with your working hours, the areas you cover and the kinds of building you do.
- Write a greeting that asks what is being built, where and whether there are drawings.
- Save quick replies for questions you answer every week, such as how a survey is booked and what happens next.
Your content pillars
Projects in progress 30%
- A wall coming out and steel going in, in three photos from the same spot
- A commercial unit from empty shell to fitted shop floor
- A roof going on in an afternoon of clips
Finished and handed over 25%
- A finished extension photographed from the garden and from the kitchen
- A renovated shop front on the morning it reopens
On site, done properly 25%
- The morning site walk and why it matters
- A bricklayer's line and level, close up
- How we protect a family's home while we work
Ask us about your build 20%
- Send us your drawings for a view on buildability
- Site survey slots open this month
Your 4-week posting calendar
Week 1
The frame is up
The frame is up on our latest [type of building] and the roof is next. We share a project update like this every couple of weeks. Planning a build for your business? Message us your drawings and we will tell you what we need to price it.
A finished kitchen extension
Handed over this week: a kitchen and dining extension, finished and tidied. Thank you to the family for putting up with us. Thinking of extending your own home? Message us and we will arrange a visit to talk it through.
A wall comes out, steel goes in
Taking a wall out is a careful job. Watch the props go in, then the steel, then the opening appear. Dreaming of an open-plan kitchen? Message us to talk about what could be done in your home.
Week 2
The site manager's morning walk
The morning walk on one of our sites: access routes clear, edges protected, materials stored and the day's work briefed to everyone. Developers and managers, message us to see how we run a site.
Send your drawings for a view
Got drawings for an extension or a refurbishment? Send them here with the address of the site and we will reply with what we would check first and when we could visit.
Protecting a home while we work
Floors covered, dust screens up and a clean path to the door. Living in your home during building work is easier when it is planned. Message us to ask how we would run your job.
Week 3
A shop renovation handed back
A shop renovation handed back to its owner, with the punch list walked through together. Business owners planning a renovation, message us to talk about how we would phase the work around your trading.
Slab to finished kitchen
From bare slab to finished kitchen in five photos, all taken from the same corner. Swipe to watch it grow, then message us to talk about your own extension.
Meet the site manager
Meet [name], who runs our sites day to day. [Name] is the person you will see each morning and the one who answers your questions. Message us or call [phone] to book a talk about your project.
Week 4
What we need to price a commercial job
To price a commercial job we need drawings, access details, any limits on working hours and your target dates. Send those over and we will say what we can see and what we would clarify. Message us to start.
Bricklaying close up
Line, level and a steady hand. Watch a wall go up course by course on our current build. Planning a build of your own? Message us to talk it over.
Site survey slots open
[number] site survey slots are open from [date] in [area]. Reply here with your address and a line on what you want built, or call [phone] to fix a time.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages by type of client
Count the new messages across all four platforms each week and note whether each came from a homeowner or a business.
Messages that reach a site visit
Note how many messages lead to a visit or to a call with drawings in hand.
Projects that began on social media
When a client signs, ask how they first came across you, and note the answers that point to social media.
New commercial contacts
Note each month who has connected or replied on LinkedIn from developers, managers and consultants.
Most saved project posts
Look at which progress posts were saved or shared most and photograph more projects the same way.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.