AI Web MakerSocial media marketing strategy
Grand Occasion Events
Grand Occasion Events will use social media to show the hidden work behind an event, with rooms being set on Instagram, planning lessons on LinkedIn and saved ideas on Pinterest, each leading to a message.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Open Instagram and LinkedIn with the same line, weddings, corporate events, conferences and parties planned from start to finish, and add the area you cover.
Group your best events into highlights and boards by kind, so a couple, an office manager and a party host each reach their own examples in one tap.
Answer every message with the same three questions about the date, the number of guests and the kind of event, and offer a short call.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories, Highlights
Couples and hosts judge a planner by how real events looked and ran, and reels and carousels show both.
Fix on your profile:
- Use your logo or a picture of a finished room as the profile picture.
- Say what you plan in the bio and add a line inviting people to message you the date.
- Create highlights called Weddings, Company events, Parties and Behind the scenes.
- Add the enquiry form link from your website and switch on the message button.
LinkedIn 4 posts in 4 weeks · Photo posts, Short text posts
Company events are booked by managers who want to see that you can run something like theirs without surprises.
Fix on your profile:
- Complete the company page with the logo, the kinds of event you run and the area you cover.
- Write your own headline around corporate events and conferences, not only your job title.
- Add a link to the enquiry form and ask past clients to write a short recommendation.
Pinterest 3 posts in 4 weeks · Pins, Boards
Planning ideas are saved and revisited for months, and a good pin keeps leading people to your website.
Fix on your profile:
- Make boards by kind of event, such as wedding tables, office party themes and conference layouts.
- Point every pin to the matching page on your website, so a saved idea leads to your enquiry form.
- Write each pin title the way people search, naming the idea and the occasion.
Your content pillars
Plans and process 35%
- A table plan shown from the first sketch to the finished room
- A run sheet with the names removed, minute by minute
- A wedding day timeline that leaves room to breathe
Behind the scenes 25%
- A room being set before the guests arrive
- What is in the planner's bag on the day of an event
Planning help people save 25%
- Four questions to ask a venue before signing
- Themes for an office party that suit a small team
- How to settle the guest list before choosing a venue
Dates and thank yous 15%
- Dates still open for year-end company events
- A thank you to the venue and suppliers behind a recent event
Your 4-week posting calendar
Week 1
A run sheet, minute by minute
Behind every smooth company event is a run sheet that says who does what, minute by minute. Here is a section of ours, with the names removed. Planning an event? Tell us the date and the number of guests by message.
A table plan from sketch to finished room
From a pencil sketch to the finished room: here is how [name]'s table plan took shape, swipe by swipe. Planning a wedding or a big dinner? Message us your date and the number of guests.
Table ideas for a year-end dinner
Table ideas for a year-end dinner: warm colours, low candles and room for conversation. Save this pin to your planning board, then tap through to our website and send us your date.
Week 2
A room set before the guests arrive
Hours before the doors open, this was an empty room. Watch it become [event name] in thirty seconds. Want a room like this for your event? Send us a message with the date and the venue you have in mind.
Questions to ask a venue
Before you sign for a venue for a company event, ask four things: when can our suppliers arrive, who stays on site during the event, what happens if numbers change and what is not included. Planning an event? Message us and we will go through your list.
Ask us about planning
Planning an event and not sure where to begin? Ask us anything about dates, venues or guest lists and we will answer here. Prefer to talk it over? Message us your date and we will arrange a call.
Week 3
A wedding day timeline
A wedding day runs on a timeline, and a good one leaves room to breathe. Swipe for a sample from arrival to the first dance. Getting married at [venue or area]? Send us your date and we will explain how we would plan it.
Office party themes
Three themes for an office party that suit a small team, from a relaxed supper to a games evening. Save the pin, then tap through to our website and tell us about your team and your date.
Thanks to the suppliers
Thank you to [venue], [caterer] and [florist] for making [event name] work. An event is a team effort, and ours is a good team. Planning your own company event? Message us to talk about it.
Week 4
What is in the planner's bag
What is in our bag on event day? Spare ribbon, a phone charger, tape, a printed running order and plenty of patience. Message us and let someone else carry it for your day.
Dates open for year-end events
We have dates open for year-end company events around [area]. Dinners, parties and team days all need a venue booked and a plan in place early. Message us the guest numbers and the dates you are considering.
Wedding table ideas
Our wedding table ideas board has new pins this week, from simple and relaxed to formal and glowing. Save the ones you love, then tap through to our website and send us your date.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Enquiry messages a week
Tally the messages from Instagram and LinkedIn and the forms sent from your pins, every Friday.
Messages that become a planning call
Note how many conversations end with a call booked, since that is the first sign of a real client.
Saves on Instagram and Pinterest
Check the saves each month, because people save the events they might one day plan.
Clicks from Pinterest to your website
Read the outbound clicks in your Pinterest account and see which boards send visitors to the enquiry page.
Kinds of event in new messages
Note whether each message is about a wedding, a company event or a party, and post more of the kind that brings the most enquiries.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.