AI Web MakerSocial media marketing strategy
Golden Crumb Bakery
Golden Crumb Bakery will use the morning bake, the people behind the counter and finished cakes to turn scrolling neighbours into customers who walk in.
More visits to your shop · Under 100 US dollars a month
Fix these first
Put the same name, photo, opening hours and street on Instagram and Facebook, so anyone who likes a post can find the door.
Photograph and film the day's bake in the same spot each morning, such as the tray beside the oven or the full counter, instead of saving pictures for special occasions.
End every post by saying when you are open and what to ask for, so a nice picture turns into a trip to the shop.
Your platforms, in order
Instagram 5 posts in 4 weeks · Stories of the cabinet, Reels, Carousels
Bread, pastry and cakes look their best on a phone, and stories let you show what is out this minute.
Fix on your profile:
- Use your logo or a photo of the shop front as the profile picture.
- Write a bio with your street, your opening days and the words bread, pastries and cakes.
- Add your website link and the shop's map location.
- Create highlights for cakes, bread and where to find us.
Facebook 4 posts in 4 weeks · Photo posts, Short videos
It reaches neighbours who read community groups and check a business page before they set out.
Fix on your profile:
- Add opening hours, holiday hours and a map pin so the page matches Google.
- Pin a post that says what you bake and where the shop is.
- Turn on the message button for cake enquiries.
TikTok 3 posts in 4 weeks · Process clips, Cake timelapse
Short clips of dough, fillings and decoration can reach people nearby who have never seen the shop.
Fix on your profile:
- Use the same name and picture as your other profiles.
- Write a bio with your street and the days you bake.
- Link to the website where cakes can be ordered.
Your content pillars
The day's bake 30%
- The cabinet at opening, tray by tray
- A new bake, shown cut open
Behind the ovens 25%
- Shaping, scoring and proving in short clips
- Piping a cake from first layer to last
Cakes for occasions 25%
- A birthday cake from request to collection
- Cake sizes shown beside a hand for scale
Come and say hello 20%
- Meet the person at the counter
- The walk from the street to our door
Your 4-week posting calendar
Week 1
The cabinet at opening
Good morning from the counter. Sourdough, croissants and a tray of [bake] are out and still warm. We are open from [time] on [days], so come in and choose your favourite.
Shaping loaves before opening
A tray of loaves, a pair of hands and a very quiet bakery before opening. Watch the dough take its shape, then come and try the result. We open at [time] on [street].
Weekend bakes and hours
This weekend we are baking [bake] and [bake], alongside our usual loaves and pastries. Saturday we open from [time], Sunday from [time]. Come and see us on [street], or message us to order a cake for next week.
Week 2
Scoring a sourdough loaf
One curved cut, and the loaf opens in the oven into the crust you love. Watch it go from tray to cooling rack, then visit us on [street] to take one home.
A cake from request to collection
Tell us the date, the number of guests and any allergies, and we will plan your cake from there. Message us or use the order form on our website to book yours.
How big a cake do you need
Not sure what size to order? Swipe to see each cake beside a hand for scale. Save it for your next party, then message us with your date.
Week 3
Piping a birthday cake
Watch a plain sponge become a birthday cake in a few steps. Each cake is decorated in our kitchen and starts with your date, your guest list and your flavour. Order on our website or message us to book yours.
Meet the person at the counter
Meet [name], who opens the doors each morning and knows which tray is warmest. Come and say hello at [street], and tell us what you usually order.
Saturday morning bakes
Saturday at the bakery: the cabinet is full, the kettle is on and the first loaves are already out. We are open until [time] today. Come in for bread, pastries and a slice of something sweet.
Week 4
Cutting open a croissant
Slow motion, one sharp knife and layer after layer of butter and dough. Come in while they are still warm: we open at [time] on [street].
The seasonal bake arrives
[Bake] is back from [date] until [date]. We bake it fresh each morning, so visit us on [street] to try it, or message us to ask what is out today.
A baking day in one minute
From the first mix to the last tray, a day of baking in one minute. Thank you to everyone who came in this month. Visit us next week on [street] and tell us your favourite.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Visits that mention social media
Ask new customers how they found you and tally every answer that names Instagram, Facebook or TikTok.
Profile visits and link taps
Check each platform's insights every week for visits to your profile and taps on your website link.
Cake enquiries after a post
Count the messages and order forms that arrive within a day or two of a cake post.
Replies to the morning story
Note how many people reply to or react to the cabinet story, and keep posting what gets answers.
Followers who live nearby
Check the location figures for each profile once a month.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.