Social media marketing strategy
Bytecore Technologies
Bytecore Technologies will use plain-English explanations, the faces of its engineers and quick answers to turn local office managers and owners into messages before anything breaks.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Set up a WhatsApp Business number with a greeting that asks for the business name, what is not working and how many people are affected, and says never to send passwords or codes.
Choose one risk or habit a week to explain in a sentence a non-technical person understands, and keep a list of the questions clients ask to feed the next posts.
Agree with each client what may be shown, and keep client names, screens, network diagrams and anything with a login or an address out of every photo and film.
Your platforms, in order
LinkedIn 4 posts in 4 weeks · Short text posts, Carousels, Photo posts
Office managers, directors and owners use it for work, and plain explanations of risks and fixes show how you would treat their business.
Fix on your profile:
- Choose a banner photo of your team at work, with no client screens in view.
- Let the owner's headline say what you look after and for whom, without jargon.
- Add your phone number and a button to your help request form.
- Pin a post that explains how a support request is handled.
YouTube 3 posts in 4 weeks · Short explainers, How-to films
Short films that explain one scam, one habit or one fix in plain words build trust before a business has any reason to call.
Fix on your profile:
- Set the channel picture to your logo and the banner to your team at work.
- Write a channel description that names your services, your area and how to ask for help.
- Title each film with the problem in the words a customer would use, such as fake invoice email.
Facebook 3 posts in 4 weeks · Photo posts, Short videos, Group answers
Local owners ask in business groups who looks after IT, and a helpful answer or a friendly face on your page often earns the call.
Fix on your profile:
- Pair your logo with a cover photo of your team at work.
- Name support, networks, cloud and security in the bio, with the area you serve.
- Show a Send Message button beside the link to your help request form.
- Join local business groups, checking first that the rules allow a business to reply.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A customer can send a screenshot of an error and get a first answer quickly, which is how many support relationships begin.
Fix on your profile:
- Open a WhatsApp Business account with your support hours and the area you cover.
- Write a greeting that asks for the business name, what is not working and how many people are affected, and warns against sending passwords or codes.
- Save quick replies for the questions you answer every week, such as how to book a visit and what remote support involves.
Your content pillars
Stay safe online 30%
- How to spot a fake invoice email
- Password habits that protect an account
- A leaver's checklist for removing access
Behind the support desk 25%
- Meet the engineer who answers the phone
- How a support request moves from call to fixed
Installs and projects 25%
- A new office network going in, with every port labelled
- Walking the office to find where the Wi-Fi drops
Ask us 20%
- Send a screenshot of the error
- Room for new support clients from this date
Your 4-week posting calendar
Week 1
A slow network is rarely the internet
A slow office network is often weak wireless coverage, an old switch or one device hogging the line, not the internet connection itself. A survey finds out which before anything is bought. Office managers, message us to arrange a look.
Spotting a fake invoice email
A fake invoice email in under a minute: an urgent tone, a changed bank detail and a sender address that is nearly right. Check by phone, on a number you already hold. Message us if you would like us to talk your team through it.
Meet the engineer
Meet [name], one of our engineers. [Name] is the person who answers when your printer or email stops working, and explains the fix in plain words. Message us or call [phone] to ask about support for your office.
Week 2
A leaver's checklist
When someone leaves your team, who removes their access to email, files, shared logins and the building? Swipe through our leaver's checklist. Message us if you would like a copy to use in your own office.
Send a screenshot of the error
Something not working? Please never send passwords or codes by message. Send us a screenshot of the error and a line on what you were doing, and we will reply here with what to try.
Walk the office to find the Wi-Fi gaps
Walk the office with your phone and note where the signal drops: the meeting room, the back corner, the kitchen. A one-minute test shows where coverage needs work. Message us to book a proper survey.
Week 3
A new office network going in
A new office network going in: cabling labelled, patch panel tidy and every port documented. The work nobody sees is what makes next year's problems easy to fix. Office managers planning a move, message us before the fit-out starts.
Where do your files actually live?
Ask your team where the important files live: the laptop, a shared drive or someone's email? If the answers differ, that is worth a conversation. Message us for a short review of how your files are shared and stored.
Password habits that matter
Three habits protect an account better than a clever password: a different one for every account, a password manager and a second step when you sign in. A minute on each. Message us to talk about your team.
Week 4
From call to fixed
How a support request moves through our desk: logged, assessed, fixed or booked, then confirmed with you. Swipe through the steps. Message us to ask how we would handle requests from your office.
Room for new support clients
We have room for [number] new support clients from [date] in [area]. Reply here with the size of your team and what you use, or call [phone] to book a first conversation.
Keep the old laptop or retire it?
An old laptop: keep it or retire it? If it takes minutes to start, cannot run what you need or no longer receives updates, it may be time. Message us a photo of the label on the underside and we will tell you what we would do.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Support enquiries by platform
Log each message and form with the platform it arrived on, every week.
Messages with enough detail
Note how many say which business, what is wrong and how many people are affected, and adjust your WhatsApp greeting until most do.
Films watched to the end
Check the average view time on each film and make more of the ones people finish.
Time to first answer
Note how long a new message waits for a first answer, and aim to reply within the hour during working hours.
New support clients from social media
Ask new support clients what first brought them to you, and log the answers that mention social media.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.
AI Web Maker