AI Web MakerSocial media marketing strategy
Comfort Haven Home Care
Comfort Haven Home Care will use introductions to its carers, practical guidance for families and quick, kind replies to turn Facebook, WhatsApp and LinkedIn into messages from families and from the professionals who advise them.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Make the Facebook page say home care in the first line, name the area you cover and show a message button with the hours someone replies.
Set a firm rule that no person receiving care appears in any post, and ask each carer before their picture or first name goes up.
Set up WhatsApp Business with a greeting that asks who the care is for, the area and the best time to call back, and says that you cannot give health advice by message.
Your platforms, in order
Facebook 6 posts in 4 weeks · Photo posts, Short videos, Checklists for families
Families check a page there before they ring, and local groups carry plenty of questions about who to call.
Fix on your profile:
- For the cover, choose a team photo taken with consent, and keep your logo for the profile picture.
- Write a bio that names home care, who you support and the area you cover.
- Show the Send Message button, with your phone hours and the website link beside it.
- Turn on reviews and thank each family without sharing any detail.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
It lets a worried relative ask a question without a phone call, which is often how the first conversation begins.
Fix on your profile:
- Set up WhatsApp Business with your phone hours and the area you cover.
- Write a greeting that asks who the care is for and when to call back.
LinkedIn 3 posts in 4 weeks · Text posts, Short articles
Professionals who advise families can pass on a name they have seen, and it is also where carers look at employers.
Fix on your profile:
- Create a company page that describes your services in everyday words and names your area.
- Add a contact person's name and a phone number for referrers.
- Pin a short introduction that explains how care starts.
Your content pillars
Guidance for families 35%
- Questions to ask any home care provider
- How to start the conversation about care with a parent
- Staying in touch with a parent who lives alone
Meet the carers 25%
- A carer describes what a good visit means to them
- Why one of our carers chose this work
Everyday life at home 20%
- Small changes that make a house easier to live in
- Tea, company and a walk: what companionship looks like
Start a conversation 20%
- How to message us, call us or arrange a chat at home
- The hours we answer this week
Your 4-week posting calendar
Week 1
Choosing a care provider
Choosing home care for a parent is a big decision. Ask who will visit, whether it will be the same person each time, how to reach the office and how care can be changed. We are glad to answer all of these. Message us or call [phone].
An introduction for referrers
Comfort Haven Home Care sends carers to older people and adults with disabilities at home in [area]. If you advise families on care, we are glad to send our one-page profile and a named contact. Message us here or call [phone].
Ask us a question
Thinking about care at home for a parent or for yourself? Message us here to say who the care is for and the area, and tell us the best time to call you back. We reply during [hours]. We cannot give health advice by message.
Week 2
Meet one of our carers
Meet [name], one of our carers. [Name] says a good visit means time to listen, a cup of tea and doing things the way you like them. Message us to meet your carer before care begins.
How care starts with us
How care starts with us: a conversation at home, a written plan agreed with you and an introduction to your carer before the first visit. If you support families who need help at home, message us for our referral details.
A home that is easier to live in
Good light on the stairs, a chair in the hall and a clear path to the kettle can make a home easier to live in. Our carers often notice small changes like these. Message us for a friendly chat about care at home.
Week 3
Starting the conversation
Raising help at home with a parent is hard. Begin with what they enjoy and want to keep doing, rather than what they find difficult. When you are ready to talk about care, message us or call [phone].
Respite for family carers
Looking after someone every day is a lot to carry. Our carers can visit for a few hours or an afternoon so that you can have a break. Message us here to ask how respite visits work.
A thank you
Thank you to the families who have shared kind words about our carers. We never share anything about the people we look after, but we read every message. To talk about care at home, message us or call [phone].
Week 4
Meet the team
Behind every visit is a carer who has chosen this work. This month we introduce [name], who enjoys [detail]. If you would like to know how we match carers to people, message us here.
What happens when you ring
What happens when you ring us? We ask who the care is for, what help would suit and when, and we arrange a conversation at home. You decide the pace. Call [phone] or message us to talk.
Visits from next month
We are taking on new visits in [area] from [date]. If you or someone you love might welcome a carer at home, message us here with the days that would suit.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages a week
Count messages on Facebook, WhatsApp and LinkedIn, and note who the care is for.
Messages that lead to a conversation at home
Count the messages that lead to a first meeting at home, then the ones that go on to start care.
Referrers who ask for your profile
Keep a list of professionals who reply on LinkedIn or ask for your details.
Messages answered the same day
Note how many messages get a reply within the working day and who sent it.
Local followers
Each month, look at where your followers live and note whether more of them are nearby.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.