AI Web MakerSocial media marketing strategy
Torque Masters Garage
Torque Masters Garage will use short, honest clips and local posts on Facebook and TikTok to explain what may be wrong with a car, and WhatsApp to turn each question into a visit.
More visits to your shop · Under 100 US dollars a month
Fix these first
Show the address, a map and the opening hours on the Facebook page, with call and message buttons, so every post can end with a clear reason to visit.
Film one short clip a week on your phone of a sound, a job or a check, and say in plain words what it means, so you never need stock videos.
Open a WhatsApp Business account and put the number on the page, the sign and the receipts, so a driver can send a photo of a tyre or a dashboard light and get a time to visit.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo posts, Short videos, Opening hours posts, Local group replies
It is where local drivers ask who to trust with their car, and where they check an address, hours and reviews before they come.
Fix on your profile:
- Use a photograph of the garage front for the cover and your logo for the profile picture.
- Add the address, a map and the opening hours, plus call and message buttons.
- List diagnostics, servicing, tyres, bodywork and parts in the about section.
- Turn on reviews and invite customers to leave one when they collect their car.
TikTok 4 posts in 4 weeks · Sound clips, Job videos, Quick checks
A clip of a sound or a job explained plainly can reach drivers nearby who then know whom to ring.
Fix on your profile:
- Use the logo as the picture and put the garage name and the area in the profile name or bio.
- Add the garage address, hours and a phone number to the bio.
- Pin your three clearest explanation videos to the top of the profile.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
It lets a driver send a photo of the problem and get a reply and a time to visit, instead of waiting for the phone to be free.
Fix on your profile:
- Set up WhatsApp Business with the address, opening hours and a line about the work you do.
- Greet new contacts with a question about the make, the model and a photo of the problem.
Your content pillars
Sounds and signs 30%
- A recording of a rattle, a hum or a clunk, with what each may point to
- Reading a dashboard warning light with a diagnostic scanner
Jobs in motion 25%
- A tyre fitted and balanced, from wheel off to wheel back on
- New wiper blades going on, and why old ones smear
- A wheel alignment shown on the screen
Checks you can do at home 20%
- A coin test for tyre tread
- Where to find the oil level and the tyre pressure
- Checking the bulbs and washer fluid before a long drive
Come and see us 25%
- Where to find the garage and where to park
- Meet the mechanic who will look at your car
- Times available this week
Your 4-week posting calendar
Week 1
A rattle on a cold start
A rattle when the engine starts cold can point to a few different things, and the sound alone cannot say which. Here is what we listen for. Heard something odd? Call [phone] or bring the car to [address] and we will take a look.
Where to find us
Here is where to find us: [address], with [parking details] and a reception desk just inside. We are open [hours]. Call [phone] to book a time to bring your car in.
Send us a photo
Not sure what is wrong with your car? Send us a photo or a short video of the problem on WhatsApp, with the make and model. We will tell you what we would check and suggest a time to bring it in.
Week 2
A coin test for tyre tread
Push a coin into the main groove of your tyre. If the tread barely covers the edge of it, the tyre is probably worn. Not sure? Bring your car to [address] and we will measure it.
Meet the mechanic
Meet [name], the mechanic who will look at your car at Torque Masters Garage. [Name] explains the problem in plain words and tells you what the work involves before anything starts. Call [phone] to book a time.
Open this Saturday
We are open this Saturday from [time] to [time]. If your car has been worrying you all week, come and see us at [address]. Message us or call [phone] and we will find you a time.
Week 3
Reading a warning light
A warning light on the dashboard means the car has stored a code. We read that code with a diagnostic scanner, then look at what is behind it. Got a light on? Call [phone] to book a time to bring the car in.
New wiper blades
A smeared windscreen in the rain is a worry you can fix. New wiper blades are a quick job, and we can check yours when you call in at [address]. Message us or call [phone] to book a time.
Ask us a car question
Got a question about your car that is too small to ring about? Send it here and we will answer in plain words. If it needs a look, we will suggest a time to bring it in.
Week 4
A hum that rises with speed
A hum that gets louder as you speed up can come from a worn wheel bearing, and it is worth having looked at. Here is how we find out. Hear it? Call [phone] and book a time to bring the car in.
Tyres fitted and balanced
New tyres fitted and balanced this week for [customer first name]'s [car]. We talk through the options for your car and your budget before we fit anything. Ring [phone] or send us a message to book a time.
Times available this week
We have times available this week for services and repairs. Reply here with your car's make and model and the day that suits you, and we will confirm a time.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Visits that mention a post or video
Ask each driver at the desk whether a post, a video or a message sent them, and tally the answers.
Messages with a photo or video
Count the WhatsApp and Facebook messages that include a picture of the problem, because those usually turn into visits.
Direction taps and calls on Facebook
Read the direction taps and calls in the page insights at the end of each month.
Videos watched to the end
Check how many people finish each TikTok clip, and film more like the ones people finish.
Times confirmed through WhatsApp
Count the visits arranged by WhatsApp each week and note which job each was for.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.