AI Web MakerSocial media marketing strategy
Hearthline Renovations
Hearthline Renovations will use finished rooms, plain planning advice and quick replies to turn people who are scrolling for ideas into messages from homeowners ready to talk.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use one name and one logo on Instagram and Facebook, and put your service area and a message button on both.
Add a WhatsApp number to your bio with a greeting that asks which room, for a photo and for the timing they have in mind.
Replace stock images with real photos from your own jobs, taken from the same doorway before, during and after the work.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
Finished rooms and short clips of a space changing are what people stop for when they are collecting ideas.
Fix on your profile:
- Use your logo as the picture, and name the rooms you remodel and your service area in the bio.
- Add a prompt to message you and a link to your project pages.
- Group Stories into highlights for kitchens, bathrooms, basements and extensions.
Facebook 4 posts in 4 weeks · Project albums, Short videos, Local group replies
Homeowners check a business page and ask neighbours there who they would hire.
Fix on your profile:
- Pin an album of finished rooms to the top of the page.
- Fill in your service area and add a Send Message button.
- Turn on reviews and ask recent clients to add one that names the room.
Pinterest 3 posts in 4 weeks · Pins of finished rooms, Idea boards
People save kitchen and bathroom ideas here while they plan, and a pin keeps sending visitors long after it is posted.
Fix on your profile:
- Make a business account with your logo and a bio that names your rooms and service area.
- Create boards for kitchens, bathrooms, basements and extensions.
- Link every pin to the matching project page on your website.
Your content pillars
Finished rooms 35%
- A kitchen finished and styled, shot from the doorway
- A bathroom tiled and fitted, with a close-up of the details
Work in progress 25%
- A wall coming down and the new opening being framed
- The morning the cabinets arrive and go in
Planning advice 25%
- What to decide before the kitchen designer visits
- Why the order of trades matters in a bathroom
Talk to us 15%
- We are taking site visit requests for [month]
- Send a photo of your room and tell us what you want changed
Your 4-week posting calendar
Week 1
Kitchen reveal
Walk through this kitchen with us, from the doorway to the last cabinet handle. Planning a remodel of your own? Message us the room and what you would like to change, and we will arrange a visit to talk it through.
A bathroom, strip-out to finish
A bathroom from strip-out to the final grout line. Every stage is in the album, with what we did and why. If you are thinking about redoing yours, message us and tell us what bothers you most about it.
Bathroom tile layout
A tile layout run from floor to ceiling in a compact bathroom. Open the pin for the whole project, then message us a photo of your bathroom and we will tell you what we would do with it.
Week 2
Decide before the designer visits
Things to settle before a kitchen designer visits: who cooks, how many cook at once, where everything is stored and what you can live without. Save this for later, and message us when you are ready to talk.
Meet the site lead
Meet [name], who runs your site day to day. Same face at the door each morning, floors covered and dust kept to one room. Message us to book a site visit and meet the team before you decide.
Basement family room
From bare walls and storage boxes to a family room with a reading corner and a play space. See how this basement was planned, then message us to talk about yours.
Week 3
A wall comes down
Before this wall came out, we worked out what it was carrying and planned the opening around it. Watch the space take shape, then message us if you are thinking of opening up a room.
What a quote should show
A good quote shows the work room by room, what is included, what is not and how changes are handled. Ask any builder for that. Want to see how ours looks? Message us and we will send an example.
Rear extension
A rear extension that joins the kitchen to the garden. Planning one? Check what permits or planning approval your house needs first, then message us to talk about your plans.
Week 4
Before, during, after
Before, during and after in a single swipe. Same doorway, same angle, a very different room. Message us a photo of yours and tell us what you want from it.
A kind review
Thank you to [customer first name] for the kind words about their [room] renovation. We read every review, and it means a lot when it mentions the details. Thinking about a project? Message us to arrange a site visit.
Site visit requests open
We are taking site visit requests for [month]. Message us the room, a photo and when you would like to start, and we will find a time to come and see it.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
New messages a week
Count the messages on Instagram, Facebook and WhatsApp that ask about a project.
Site visits booked from messages
Note how many conversations end in a booked visit and where the person first saw you.
Saves on Instagram and Pinterest
Check which rooms are saved most, since saves show who is planning, and post more of those.
Visits to project pages from social
Look at how many people reach the project pages on your website from your bio link and your pins.
Messages answered within a day
Note how many messages you replied to within a day, because a slow reply can lose a project.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.