AI Web MakerSocial media marketing strategy
The Copper Fox
The Copper Fox will fill its nights by showing the room, the music and the drinks as they really are, and by giving adults of legal drinking age a clear reason to come on each night.
More visits to your shop · Under 100 US dollars a month
Fix these first
Make adults your audience on every profile, setting an age restriction wherever the platform offers one and keeping posts about the room, the music and the food.
Put the week's nights in your bio and a pinned post, so a stranger sees live music on [day] and your opening hours at once.
Replace menu screenshots and stock pictures with evening photos taken in your own light, of the bar, the stage and a table set for a group.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Stories, Photo posts
It is where people look at a room and a drink before they decide, and a feed of real evenings does the persuading.
Fix on your profile:
- Use the sign or a close photo of the bar as the picture, with the name exactly as it is on the door.
- Write a bio with the street, your opening evenings and your live music nights.
- Link to the what is on page of your website and set the age restriction where it is offered.
- Keep highlights for drinks, music nights and private hire.
Facebook 4 posts in 4 weeks · Events, Photo posts, Short videos
Local music fans and neighbours follow event pages, which makes it the place to announce each night.
Fix on your profile:
- Create an event for every live night and pin the next one.
- Restrict the page to adults of legal drinking age.
- Add opening hours, a map pin and a message button for tables and hire.
- Share the events in local music and community groups, following their rules.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Groups asking for a table, a birthday or the room tend to message first, and a quick answer wins the booking.
Fix on your profile:
- Set up WhatsApp Business with your hours and a greeting that asks for the date, the numbers and the occasion.
- Add quick replies for table requests, private hire and the music nights.
Your content pillars
The room and the evening 25%
- The bar at opening time with the lights low and the first candles lit
- A corner table set for two, before anyone arrives
Drinks with a story 25%
- A cocktail stirred from the first ice cube to the garnish
- An alcohol-free cocktail made with the same care as the rest
Live music nights 25%
- The band's soundcheck on a Thursday afternoon
- A musician's one-minute introduction before their set
Plates to share 10%
- A board arriving at the table, ready to share
- The kitchen's plate of the week and the drink to go with it
Private hire and groups 15%
- What a private evening can include, shown in one short clip
- The questions we answer before a group books
Your 4-week posting calendar
Week 1
A drink, start to finish
Stirred slowly, strained cold and finished with a twist. This is how we make our [cocktail name]. Come and watch it made at the bar. We are open [days] from [time], and guests must be of legal drinking age.
Live music on Thursday
Live music returns on Thursday at [time]. [Act name] will play in the corner by the window, and the kitchen is serving small plates until [time]. Tables are filling, so message us to reserve one.
A table for the weekend
Planning a drink with friends this weekend? Send us a message here with the day, the time and how many of you, and we will tell you what is free.
Week 2
The room before the doors open
Lights low, candles lit and the first guests not yet in. This is the room before the evening begins. Find us at [street], open from [time] for drinks and small plates.
Meet the person behind the bar
Meet [name], who will be looking after you at the bar this week. Ask for something with [flavour], or for a lighter drink or an alcohol-free one. Come and say hello at [street].
Tonight at the bar
Tonight at The Copper Fox: music from [time], small plates until [time] and a few seats at the bar. Tap the pin for directions, or message us to hold a table.
Week 3
Three plates to share
Three plates made for sharing, each with a drink in mind. Swipe through the board and tell us which one you would pick. Come hungry to [street], where the kitchen is open until [time].
Private hire, explained
Planning a birthday, a leaving party or a team evening? The bar, or part of it, can be set up for your group with food and room to talk. Message us the date and how many of you, and we will reply with the options.
Hire dates left
We still have [dates] free for private hire this month. Send us a message here with the occasion and the number of guests, and we will reply with how it could work.
Week 4
The alcohol-free cocktail
No alcohol, same care. Watch our [name] come together with fresh citrus and a proper garnish. Pop in to [street] any night we are open and ask for it at the bar.
Thank you to the band
Thank you to [act name] and everyone who came to the music night. The room sounded wonderful because of you. The next live night is [date] at [time], and we would love to see you at [street].
A slow Sunday
Sunday is for slow drinks and good company. We are open from [time] to [time] today, with a table by the window if you want to talk. Message us to book one.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Tables and hire enquiries by message
Count the conversations on WhatsApp and Facebook each week that end in a booking.
Responses to music events
Note how many people mark themselves interested or going, and compare it with who comes.
Saves and shares of drink and room posts
See which pictures people keep or send to friends, and post more like them.
Taps on directions and the website link
Check each platform's insights weekly and look at the days after a music night post.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.