AI Web MakerSocial media marketing strategy
Swiftroute Logistics
Swiftroute Logistics will use the depot, the vehicles and the people who move the goods to turn transport managers and online sellers into quote requests that arrive with the details needed to price them.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Set up a WhatsApp Business number with a greeting that asks for the collection point, the delivery point, the goods, the size and the date, so every message is ready to quote.
Use the same logo and one short description that names your regions on every platform, so a buyer who finds you in two places sees the same firm.
Film a short walk round the depot and the vehicles on a quiet morning, keeping customer goods, labels and paperwork out of shot.
Your platforms, in order
LinkedIn 4 posts in 4 weeks · Photo posts, Carousels, Short text posts
Transport, import and procurement managers check a supplier's page before they send an enquiry, and regular updates show a firm that is organised.
Fix on your profile:
- Choose a banner photo of a vehicle at the depot, free of customer goods and labels.
- Say in the owner's headline what you move and for which kinds of business.
- Show your phone number and add a button to the quote form.
- Pin a post that lists the regions you cover and the days you run.
Facebook 3 posts in 4 weeks · Short videos, Photo posts, Group replies
Online sellers and small retailers ask in business groups who delivers reliably, and they look at a page before they ring.
Fix on your profile:
- Set the profile picture to your logo and the cover to a vehicle at the depot.
- Name delivery, storage and customs clearing in the bio, with the regions you serve.
- Turn on the Send Message button and link to your quote form.
- Join the seller and local business groups whose rules let a business reply.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
A buyer can send the collection point, the goods and the date in one message, which is everything a quote needs.
Fix on your profile:
- Create a WhatsApp Business profile with depot hours and the regions you serve.
- Write a greeting that asks for the collection point, the delivery point, the goods, the size and the date.
- Save quick replies for the questions you answer every week, such as storage options and how deliveries are confirmed.
YouTube 2 posts in 4 weeks · Short videos, Walk-round films
A short film of the depot or a pallet being secured shows how careful you are better than a written claim.
Fix on your profile:
- Use your logo as the channel picture and a photo of the depot as the banner.
- Write a channel description naming your services, your regions and how to ask for a quote.
- Group your films into lists for the depot, the vehicles and customs clearing.
Your content pillars
Depot and vehicles 30%
- A short walk round the depot
- Early morning at the loading bay
- How a pallet is wrapped, strapped and labelled for the road
Shipping know-how 25%
- Who does what in customs clearing
- One consignment that needs clearance, collection, storage and delivery
The people who move it 25%
- Meet the driver of the run through your area
- Loading a van in the right order
Ask for a quote 20%
- Send the details of a load for a quote
- Storage space and delivery slots open this month
Your 4-week posting calendar
Week 1
Early morning at the loading bay
Early at the bay: pallets wrapped, labelled and waiting for the first vehicle out. The quiet before the day's collections is where on-time deliveries are made. Transport managers, message us the collection point and the goods and we will send a quote.
A last-mile drop, van to doorstep
From the depot to a shop doorstep: scan, load, deliver and photograph on arrival. Selling online or running a shop? Message us the area you deliver to and we will tell you how we would handle it.
A walk round the depot
A short walk round our depot: goods in at one end, racking in the middle and the dispatch bay at the other. Need space for pallets? Message us how many you have and for how long.
Week 2
Who does what in customs clearing
You supply the invoice and the description of the goods, we prepare the declaration and chase the release, and you get the paperwork back. Rules vary by country and goods, so message us before your shipment is booked.
Send the details for a quote
Need a collection quoted? Send us the collection point, the delivery point, what the goods are, how many pallets and the date, and we will reply here with a price.
Meet the driver
Meet [name], who drives our [area] run. [Name] knows the loading bays, the opening hours and which customers like a call from the gate. Message us or call [phone] to ask about a regular run to your area.
Week 3
Where our vehicles run this week
Our vehicles run to [region] and [region] on [days]. If you have pallets going that way, there may be room on a vehicle already planned. Transport managers, message us the details and we will tell you what is possible.
Pallet space open in the warehouse
We have pallet space open in the warehouse from [date], short or long term. Reply here with how many pallets you have and for how long, or call [phone], and we will tell you what we can offer.
Wrapping and strapping a pallet
How we wrap, strap and label a pallet for a long drive. Good wrapping protects the goods and the people unloading them. Message us for a quote on your next load.
Week 4
One consignment, four jobs
Clearance at the port, collection by road, storage in the warehouse and delivery to the shop. One consignment can need all four, and one firm can handle them. Importers and retailers, message us to talk about yours.
Delivery slots open next week
We have [number] delivery slots open next week in [area]. Reply here with what you need moving and when, or call [phone] to book.
Loading a van in the right order
Heavy items low, fragile ones secured and the first drop nearest the door. A van loaded in the right order makes for a smoother morning for the driver and the customer. Selling online? Message us about last-mile delivery.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Quote requests by platform
Count the messages and forms asking for a quote each week and note which platform each came from.
Requests with full details
Note how many include the collection point, delivery point, goods and date, and adjust your WhatsApp greeting until most do.
Reply time
Check how long each message waits for an answer, and aim to reply within the working day.
New connections in buying roles
Keep a monthly list of the transport, import and procurement managers who connect with you or reply on LinkedIn.
Films that bring messages
Check which films were followed by a message that day or the next, and film more of those.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.