AI Web MakerSocial media marketing strategy
Fernwood Landscapes
Fernwood Landscapes will use finished gardens, builds in progress and practical planting ideas to turn people who are planning a garden into messages and design visits.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Replace any stock photos with your own projects, and archive old posts that show work you no longer offer.
Add WhatsApp to your Instagram and Facebook profiles so people can send photos of their garden in one tap.
Set a rhythm of three posts a week that you can keep up even in the busiest build weeks, by sorting photos on the same afternoon each week.
Your platforms, in order
Instagram 5 posts in 4 weeks · Reels, Carousels, Stories
It is where homeowners go for garden ideas, and a grid of finished projects shows your style at a glance.
Fix on your profile:
- Use your logo as the picture and name landscaping, garden design and your area in the bio.
- Pin three posts at the top: your strongest finished garden, a build from start to finish and a lit garden at night.
- Link to the enquiry page on your website and add a message button.
Facebook 4 posts in 4 weeks · Photo albums, Short videos, Group answers
Local groups and recommendations bring much of the work, and a page full of real projects backs up a neighbour's word.
Fix on your profile:
- Add your service area, opening hours and a Send Message button.
- Sort your photo albums by project, each with a short description of the brief.
- Turn on reviews and reply to each one.
Pinterest 3 posts in 4 weeks · Standard pins, Project boards
It works like a search engine for garden ideas, and pins of your projects keep sending planners to your website long after you post them.
Fix on your profile:
- Set up a business account and confirm your website.
- Make boards by idea, such as small gardens, patios, planting and lighting.
- Write pin descriptions that say what was built and what kind of garden it would suit.
Your content pillars
Builds in progress 30%
- Bare ground to first slab in a single reel
- A day on site in quick clips
- How a sloping garden becomes level terraces
Finished gardens 30%
- A finished garden at dusk with the lights on
- The same border in spring and in autumn
Ideas and know-how 25%
- Plants that cope with a shady side garden
- Paving looks for a small courtyard
Book a design visit 15%
- Design visits for the coming season are open
- Send us photos of your garden on WhatsApp
Your 4-week posting calendar
Week 1
Bare plot to finished garden
From compacted clay and builders' rubble to a level patio, fresh turf and new borders. Planning something similar for your own garden? Message us a few photos and we will talk you through the options.
Sloping garden project
Our latest garden in [area]: a sloping lawn turned into two terraces with a sandstone patio and wide steps. The full set of photos is in the album. If your garden slopes and you are not sure where to start, send us a message or call [phone].
Small courtyard patio
Small courtyard, big difference: pale paving, raised beds and a single tree for shade. See the full project on our website and message us there to book a design visit.
Week 2
Plants for a shady garden
Shady corner? These plants cope with little sun and still look good for months: [plant list]. Save this for later, and message us if you would like a planting plan for your garden.
Meet the build team
Meet [name] and [name], who will be building your garden. They lay the bases, set the levels and tidy the site every evening before they leave. Thinking about a new patio or garden? Message us to arrange a visit.
Site update
Day [number] on site: the sub-base is down and compacted, ready for paving tomorrow. Questions about your own project? Tap to send us a message.
Week 3
Garden lighting at dusk
The same garden by day and at dusk. Low lights along the path and under the tree make the space usable long after sunset. Want your garden to work in the evenings too? Message us and ask about outdoor lighting.
Sandstone patio with steps
A sandstone patio with wide, shallow steps down to the lawn, built for family meals and easy access. More photos of this project are on our website. Message us on WhatsApp if you want something similar.
Handover day words
Handover day for [customer first name], and these were their words when they saw the finished garden: [review]. If you are planning a garden this year, message us or call [phone] to book a design visit.
Week 4
One border, four seasons
The same border in spring, summer, autumn and winter. Good planting design keeps something happening all year, not just in June. Message us if you would like a border that changes with the seasons.
Design visits open
We are booking design visits for [month] in [area]. We walk the garden with you, talk through ideas and follow up with a plan and an itemised quote. Message us or call [phone] to book yours.
Lit garden path
A path lit with low lights between the planting, so the garden is safe and inviting after dark. Find the full project on our website and message us there to ask about lighting for your garden.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count new messages on Instagram, Facebook and WhatsApp, including replies to Stories.
Enquiries with photos
Note how many messages include photos of a garden, the sign of a serious enquiry.
Saves on Instagram and Pinterest
Check which projects are saved most each month and show more like them.
Design visits from social media
Ask each client where they first saw you and count the social media answers.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.