AI Web MakerSocial media marketing strategy
Savory Feast Catering
Savory Feast Catering will show real events, the kitchen behind them and the people who serve, so that couples, office managers and party hosts send a message with their date.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Put your phone number and a message button on Instagram and Facebook and say wedding, corporate and party catering in both bios, so anyone who likes a spread can ask about their date straight away.
Ask each client before the event whether you may photograph the food and the room, so every booking can become a post without an awkward request afterwards.
Add a WhatsApp Business number with saved replies for the questions that come up most, such as dates, tastings and dietary needs, and print it on every menu sheet.
Your platforms, in order
Instagram 5 posts in 4 weeks · Set-up reels, Carousels, Stories
Laid tables, canape trays and plated dishes are what people save while they plan, and a short clip of a buffet being built holds attention.
Fix on your profile:
- Use your logo as the picture and name weddings, corporate events and parties in the bio.
- Add your phone number, a message button and a link to the enquiry page.
- Keep highlights for weddings, offices, parties and dietary needs.
Facebook 3 posts in 4 weeks · Event albums, Photo posts, Short videos
Local groups are where hosts ask for a caterer, and an album of a real event with a kind comment from the host persuades.
Fix on your profile:
- Add the areas you cover, your phone number and a message button.
- Pin a post that names your three kinds of event and how to enquire.
- Turn on reviews and ask recent clients to leave one.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
A fast answer on a date or a diet keeps an enquiry from drifting to the next caterer on the list.
Fix on your profile:
- Open a WhatsApp Business account with your hours and the areas you serve.
- Write a greeting that asks when, where and how many.
- Add quick replies for tastings, dietary needs and how far ahead to book.
LinkedIn 2 posts in 4 weeks · Photo posts, Menu posts
People who book food for teams, launches and training days use it to find suppliers who look dependable.
Fix on your profile:
- Create a company page with corporate catering in the tagline.
- Add your website link and a line on the group sizes you serve.
- Ask a regular corporate client to say a few words in a recommendation.
Your content pillars
Set up and serve 30%
- A buffet laid from an empty table to a full spread in one clip
- A tray of canapes assembled in front of the camera
Menus and tastings 25%
- A tasting plate for a couple, course by course
- A sample office lunch with every diet marked
Before the event 20%
- Loading the van on the morning of a wedding
- Prep day in the kitchen for a wedding menu
Happy hosts 15%
- A thank-you from a client beside the photo of their table
- Meet the person who runs the service on the day
Dates and questions 10%
- Dates still free this season
- Your questions about allergies, answered
Your 4-week posting calendar
Week 1
A buffet laid in one clip
From an empty table to a full spread in one minute. This is how we set up before the first guest arrives. Planning a wedding or a party? Message us your date and the number of guests.
Lunch for a team day
Training days and team meetings go more smoothly when lunch arrives on time and suits everyone in the room. We cater for groups of [size] with the dietary options marked. Message us the date for a menu and a quote.
A birthday buffet
A milestone birthday, a hall booked for the afternoon and a table that was ready before the first guest walked in. Planning a party? Message us the date, the venue and how many are coming, and we will reply with a menu.
Week 2
A tasting for a couple
Swipe to follow a wedding tasting from the first canape to the dessert. A tasting lets you try the food and change the menu before the day. Message us to book yours.
Dates still free
We still have [dates] free this season for weddings and parties. Send us a message here with your date and the venue, and we will tell you what we can do.
Loading the van
An early morning, a loaded van and a kitchen to set up in a barn. Behind every spread there is a morning like this one. Message us to plan your day.
Week 3
Canapes assembled
One tray, a row of small plates and a steady pair of hands. Watch our team build [canape] for a wedding reception. Message us for the full canape menu.
Winter party menus
Winter parties fill up early. Our team party menus cover sit-down meals and buffets, with vegetarian and other dietary options marked. Message us your date and group size before [date].
Allergies and special diets
Cooking for guests with allergies or special diets? Tell us in your first message and we will plan the whole menu around them. Message us with your date and your guest list.
Week 4
A kind message from a client
A note from [first name] landed in our inbox after their [event], and we are still smiling. Thank you. Planning your own? Message us or call [phone].
Meet the person who runs the day
Meet [name], who runs the service on the day and makes sure every plate leaves the kitchen on time. Message us and meet the team before you book.
Quote by message
Planning something for [month]? Send us the date, the venue and the number of guests here and we will reply with a menu and a quote by [day].
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages that give a date
Count the messages on WhatsApp, Instagram and Facebook that name a date or ask about availability each week.
Bookings that began on social media
Ask each new client where they first saw you and note every answer that names a platform.
Saves on set-up and menu posts
Check which tables, tastings and menu posts are saved most and make more of those.
Replies to the WhatsApp status
Count the replies each week and note which dates and questions brought them.
Taps on the enquiry page link
Open each profile's insights every Monday and write down the taps on the link in the bio.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.