AI Web MakerSocial media marketing strategy
Truehome Inspections
Truehome Inspections will use plain explainers, behind-the-scenes clips and a clear sample report to turn house-hunters and the agents who advise them into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Use one name, one logo and a plain line saying home inspections for buyers and sellers on Facebook, Instagram and LinkedIn.
Pin a post on Facebook that says whose side you are on, what an inspection covers and how to message you.
Show only what is safe to show: never post a client's address, their belongings or a finding from a named house.
Your platforms, in order
Facebook 5 posts in 4 weeks · Explainer posts, Short videos, Group replies
First-time buyer groups and local pages are where people ask who to trust with an inspection, and agents and clients check a page first.
Fix on your profile:
- Use your logo as the picture and a photo of a roof or loft as the cover.
- Fill in your service area, and add a Send Message button and your website link.
- Turn on reviews and ask clients to mention the report and the walkthrough.
Instagram 4 posts in 4 weeks · Reels, Carousels, Stories
Short clips from lofts, crawl spaces and fuse boxes show what an inspector does, and buyers save them while they house-hunt.
Fix on your profile:
- Use the same name and logo as on Facebook.
- Put your service area and the line home inspections for buyers and sellers in the bio.
- Add highlights for what we check, how to read a report and booking.
LinkedIn 3 posts in 4 weeks · Text posts, Photo posts
Agents, lawyers and mortgage brokers use it for work, and they pass your name to clients they trust.
Fix on your profile:
- Make a company page with your name, area and a line on buyer, seller and new-build inspections.
- List the licences and memberships you hold, and only those.
- Link to your sample report page.
Your content pillars
What we check 30%
- A roof space and what an inspector looks for there
- Where the main water shut-off is and why every owner should know
Read your report 25%
- How to read an inspection report: urgent, worth watching or routine
- What a referral to a specialist means, and what it does not
For agents and advisers 20%
- A sample report page to send to clients
- What agents can expect from our reports and how we handle questions
Book an inspection 25%
- Bookings open for [month] in [area]
- Message us where the house is and when you need us
Your 4-week posting calendar
Week 1
Whose side we are on
We work for you, the person who hires us, and for nobody else in the sale. We have no stake in whether it goes ahead. Planning to buy or sell? Message us to ask what an inspection covers.
The view from the hatch
Every inspection starts at the top. This is the view from the loft or attic hatch, where we look at the roof timbers, the insulation and any signs of past leaks. Message us to book an inspection before you commit.
Questions to ask any inspector
Before you book any inspector, ask whose side they are on, what the inspection covers and what it cannot see, and what the report looks like. We are happy to answer all three. Message us to talk it through.
Week 2
A sample report page
Agents, lawyers and brokers: clients ask us what a report looks like before they book. We can send a sample page with a photo, a plain sentence and a note on urgency. Message us and we will send one over.
What we check
The roof, the structure, the plumbing, the electrics and the heating: one visit, five parts of the house. Swipe to see what we look at in each, and what we cannot see. Message us to book a visit.
Meet the inspector
Meet [name], who will inspect your house. Afterwards we walk you through the findings in plain words, and you can ask anything. Message us to book, or call [phone].
Week 3
The fuse board
The fuse board, or panel, is where an inspector looks at the electrics. We note its age and condition, and say when an electrician should take a closer look. Message us to ask about an inspection.
Pre-listing inspections
Sellers can learn what a buyer's inspector may raise before they list, and decide whether to repair, price or explain it. We offer pre-listing inspections in [area]. Message us to arrange one for a client.
A kind review
Thank you to [customer first name] for the kind words about our inspection and the walkthrough that followed. We read every review. Buying or selling soon? Message us or call [phone].
Week 4
Urgent or routine
Reading an inspection report? Look at how each finding is marked: urgent, worth watching or routine. Swipe for how we explain each one. Message us for a sample report page.
New-build snagging
New-build owners and their lawyers: we check finishes, fittings and unfinished jobs room by room, and hand you a list for the builder. Message us to book a snagging inspection.
Bookings open
We are taking inspection bookings for [month] in [area]. Message us where the house is, what type it is and when you need us, and we will reply with the next available date.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages from buyers and sellers
Count the new messages that ask about an inspection on Facebook, Instagram and LinkedIn each week.
Bookings that start in a message
Note how many conversations end in a booking and where the person first saw you.
Requests for the sample report
Count how many people ask for the sample page, since it shows who is seriously considering you.
Agent and broker contacts from LinkedIn
List each agent, lawyer or broker who gets in touch after a post, and what became of it.
Saves on explainer clips
Check which clips and carousels are saved most, since saves show who is house-hunting, and post more like them.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.