AI Web MakerSocial media marketing strategy
Horizon Trails Travel
Horizon Trails Travel will meet people at the daydream stage with traveller photographs and trip ideas on Facebook and Instagram, then move each conversation to WhatsApp and a call.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Set up WhatsApp Business and show the number on the Facebook page, in the Instagram bio and in the office window, with a greeting that asks where, when and how many are travelling.
Put a named person and a photograph at the top of each profile, so travellers know who will answer them.
Post one trip idea a week in your own words and with travellers' photographs, so you never show pictures you have no right to use.
Your platforms, in order
Facebook 5 posts in 4 weeks · Photo albums, Short videos, Trip ideas, Local group replies
Families and friends planning together ask neighbours for an agent they can rely on, and a page lets them meet the team first.
Fix on your profile:
- Choose a photograph of the office or the team for the cover, and keep the logo for the profile picture.
- Give the office address, opening hours and phone number, with a message button.
- Describe the trips you arrange in the about section: families, honeymoons, groups and business travel.
- Switch on reviews and invite returning travellers to leave one.
Instagram 4 posts in 4 weeks · Carousels, Reels, Stories
A single place told in photographs and a few lines makes people save it and then message to ask how to go.
Fix on your profile:
- Match the profile name and picture to the Facebook page, so the two feel like one office.
- Name your area and the trips you plan in the bio, then invite people to ask about one.
- Make highlights for family trips, honeymoons, group tours and answers to common questions.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
It lets a traveller message the details of a trip at any hour and get a reply they can keep for the whole booking.
Fix on your profile:
- Set up a WhatsApp Business account with your hours, your address and a short description of the trips you plan.
- Set the greeting to ask where, when and how many are travelling.
Your content pillars
Destinations through a traveller's eyes 30%
- A long weekend somewhere, told in photographs and a few lines
- A traveller's own photographs from a trip you arranged, shared with permission
- A destination that suits a particular season, described without prices
Help before you book 25%
- What a package holiday usually includes and what it leaves to you
- How to choose the right time of year for a family trip
Ideas by traveller 25%
- A trip that works for a family with teenagers
- A honeymoon that is more than a beach
- A group trip for a club or a reunion
Behind the desk 20%
- Meet the agent who will plan your trip
- Time in the diary this week for a planning call
Your 4-week posting calendar
Week 1
Meet your agent
Hello from [name] at Horizon Trails Travel. We plan trips for families, couples and offices, and we answer the phone when plans change. Message us where you would like to go and who is coming, and we will get back to you.
A long weekend in a destination
Three days in [destination]: where to start, what to see and what to leave for next time. Save this for later. Planning a trip of your own? Message us your dates and who is travelling.
Send us your idea
Got a trip in mind but no plan yet? Send us a message here with where, when and how many are travelling, and we will come back to you.
Week 2
A traveller's photographs
Thank you to [family name] for sharing these photographs from their trip to [destination]. Dreaming of one of your own? Message us and we will talk it through.
Packing for a family trip
Passports, chargers and one favourite toy: here is what we check before a family trip leaves the house. Message us and we will plan the rest of yours.
What a package holiday includes
Package holiday or separate bookings? A package usually bundles the travel and the stay, and it helps to know what is left for you to arrange. Message us your plans and we will explain the options for your trip.
Week 3
A honeymoon that is more than a beach
A honeymoon does not have to mean a beach. Think of a train through the mountains, a week in a city of good food or a slow road trip. Tell us how you want it to feel, and we will plan the rest. Message us to start.
A trip for a family with teenagers
Travelling with teenagers? Give them a say in one day of the trip, and plan the long journey days around their sleep. Swipe for more ideas. Message us and we will plan a trip the whole family can enjoy.
Travelling outside school breaks
Planning a trip outside the school breaks? A quieter week often feels calmer, and some places look different out of season. Message us here with your dates and we will talk through the options.
Week 4
A group trip for a club
Planning a trip for a club, a team or a reunion? We look after the bookings, the timings and the many questions. Message us how many are in your group and your dates, and we will talk you through how it works.
Ask the agent
Ask us anything about planning a trip, from when to book to how to choose where to go. We answer here in our stories. Want to talk it over? Send us a message.
Time for a planning call
We have time in the diary this week to talk through your trip plans. Reply here to book a short call, or send us a message with where and when you would like to travel.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Trip enquiries a week
Add up the messages that reached Facebook, Instagram and WhatsApp each Friday and note where each one started.
Conversations that reach a call or a visit
Note how many messages lead to a phone call or someone coming into the office, which shows real planning.
Trips booked after a social media chat
Ask each new traveller how they first heard of you, and keep a count of the social media answers by platform.
Saves on trip ideas
Compare the saves on your carousels and reels month by month, since a saved trip idea is a sign of real interest.
Replies to WhatsApp status updates
Count the replies each status update brings and note which kind of message gets the most.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.