AI Web MakerSocial media marketing strategy
Keyhold Property Management
Keyhold Property Management will use plain explanations, behind-the-scenes views of well-run tenancies and quick replies to turn landlords' questions into messages.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Create a Facebook page that says in its first line that you manage rented homes for landlords, names the areas you cover and puts a message button at the top.
Set up a WhatsApp Business number and link it from your page and your website, with a greeting that asks the owner what kind of property it is and whether it is let at the moment.
Agree a weekly rhythm you can keep: one explainer, one look behind the scenes and one plain invitation to message, each written from the landlord's point of view.
Your platforms, in order
Facebook 5 posts in 4 weeks · Explainer posts, Short videos, Local group replies
A page is where an owner who has met you in a group goes next, to see whether you look like a manager they could trust.
Fix on your profile:
- Choose your logo for the profile picture and a team photograph for the cover.
- Write a bio that says rented homes, landlords and your service area.
- Switch on the message button and link to the page that explains what your fee covers.
- Pin a post that explains what you do from advertising a home to the end of a tenancy.
LinkedIn 4 posts in 4 weeks · Text posts, Carousels, Short videos
It is where the accountants, lawyers and mortgage advisers who recommend managers work, along with landlords who are busy professionals.
Fix on your profile:
- Write a headline that says property management for landlords, not just a job title.
- Set up a company page and link it to your own profile.
- Add a short About section on who you look after and how you work.
WhatsApp 3 posts in 4 weeks · Status updates, Quick replies
Owners and tenants like a quick message, and a photo of a fault or a letter lets you answer with the next step.
Fix on your profile:
- Set up WhatsApp Business with your opening hours and the areas where you manage homes.
- Write a greeting that asks for the property type and what the owner needs help with.
- Add quick replies for the questions you answer most, such as how repairs are approved.
Your content pillars
Landlord questions answered 30%
- How a rent statement reads, line by line
- Statements an accountant can use at the end of the year
- Why dated photos in a move-in report matter
Behind the management 30%
- A repair from the tenant's first message to the finished job
- Where keys go when a tenancy ends
- Check-out day with the move-in photos in hand
Seasons and empty homes 15%
- What we check in a home between tenants
- Gutters, gardens and frost: keeping a home sound through the year
Speak to us 25%
- Room for more homes on our books in your area
- Send the property details and hear how we would manage it
Your 4-week posting calendar
Week 1
What a move-in report holds
A move-in report is what protects an owner when a tenancy ends. Ours has dated photos of every room, the utility readings and a note of every existing mark. Landlords, message us and we will send a sample report for a home like yours.
A rent statement, line by line
A rent statement should read like a short story: what came in, what went out and why. Swipe through ours, with the figures blanked, to see how each line is explained. Landlords, message us if you would like statements your accountant can follow.
Send us your property details
Thinking of letting a home or changing manager? Send us the type of property and the area here on WhatsApp, and tell us whether it is let at the moment. We will reply with how we would look after it. Message us on [phone].
Week 2
From repair report to finished job
Here is how a tenant's message about a dripping tap becomes a finished job: the photos, the tradesperson, the owner's approval and the final check. Landlords, message us to ask how repairs would work for your home.
Where the keys go
When a tenancy ends, every key we hold is counted, labelled and signed back in before the next tenant is given a set. It is a small routine that owners rarely see. Message us to find out how we look after the keys to your home.
Check-out day
Check-out day: we walk through the home with the move-in photos in hand and compare room by room, so any difference is recorded fairly for owner and tenant alike. Landlords, call [phone] or send a message to see our report.
Week 3
A home between tenants
An empty home still needs looking after. Between tenants we check for leaks, damp and blocked gutters, run the taps and make sure the heating still works. Owners, message us to talk about how we would care for yours.
Statements an accountant can use
Tidy records make the year end easier for any landlord. Our statements list rent received, fees and repair costs on separate lines, with invoices attached. Accountants and landlords, message us and we will show you the layout.
Send a photo of a fault
Tenant or owner with a repair question? Send a photo here on WhatsApp with the address and a short note, and we will reply with the next step. Landlords who want us to manage their repairs can message us on [phone].
Week 4
How we check applicants
Every applicant for a home we manage is checked against the same written criteria, in the same order. It keeps the process fair and gives owners a clear reason behind each recommendation. Landlords, message us to see the checklist we follow.
A kind review
Thank you to [owner first name] for this kind review of how we handled the end of a tenancy, from the check-out to the next move-in. Reviews like this tell us what to keep doing. Landlords, send us a message to talk about your home.
Room for more homes
We have room for a few more homes on our books in [area]. Send the property type and a short note on what you need here on WhatsApp, or call [phone], and we will tell you how we would look after it.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count new messages on Facebook, LinkedIn and WhatsApp, and note whether each sender is an owner or a referral partner.
Owners who sign after a message
Match each new owner to the conversation that began it and note which platform it started on.
Replies from advisers
Count new connections and replies from accountants, lawyers and mortgage advisers on LinkedIn each month.
Saves and shares of explainers
Note which explainer posts are saved or shared most and write more on those subjects.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.