AI Web MakerSocial media marketing strategy
Driftwood Stays
Driftwood Stays will use photos of its homes in every season, answers to guests' practical questions and quick replies on WhatsApp to turn people who save a photo into people who send a message.
More messages and enquiries · Under 100 US dollars a month
Fix these first
Add a WhatsApp number and a message button to every profile, so that someone who falls for a home can ask about dates in one tap.
Show every home in daylight and in season, beginning with the approach and the front door, so guests can picture arriving.
Write a bio that names both holiday let and vacation rental, the kind of stay and the area, so guests from the UK and the US recognise what you offer.
Your platforms, in order
Instagram 6 posts in 4 weeks · Reels, Carousels, Stories
Homes and views photograph well, and guests who save a post often return to it when they are ready to book.
Fix on your profile:
- Use the logo or your best exterior photo as the picture.
- Write a bio naming both holiday let and vacation rental, with your area.
- Add a message button and the WhatsApp link.
- Save highlights for each home, arrival, the area and guest reviews.
Pinterest 4 posts in 4 weeks · Home pins, Trip boards, Video pins
People plan trips on Pinterest by saving homes and places they might book, and pins keep sending visitors for months.
Fix on your profile:
- Switch to a business account and claim your website.
- Name boards for the stays people search for, such as dog friendly breaks.
- Write pin descriptions that name the type of home and the area.
WhatsApp 2 posts in 4 weeks · Status updates, Quick replies
Guests ask quick practical questions and prefer a message to a form, which turns interest into a booking.
Fix on your profile:
- Set up WhatsApp Business with your name, your hours and the area you cover.
- Write a greeting that asks for dates, the number of guests and whether a dog is coming.
- Save quick replies for arrival, parking and house rules.
Your content pillars
The home in every season 30%
- The same porch at sunrise and by lamplight
- A bedroom window view in spring, summer, autumn and winter
Questions guests ask 25%
- Dogs, parking and arrival answered in one clip
- What the kitchen offers, shown cupboard by cupboard
The area around the stay 25%
- A walk or a place to eat within a short drive
- A wet day plan for a family
Open dates and thank yous 20%
- Dates free next month, shown with the view from the porch
- A returning guest's kind words
Your 4-week posting calendar
Week 1
Morning at the cabin
Morning at [home name]: kettle on, mist on the view and nowhere to be. Dates are open on [dates]. Send us a message to ask about a stay.
A quiet break for two
A quiet break for two at [home name]. Save this pin for later, then message us on WhatsApp to ask about dates.
Open dates
We have [dates] free at [home name]. Message us here with your dates and how many are coming, and we will reply with availability.
Week 2
Questions answered
Dogs, parking, linen and arrival: the questions guests ask us before booking, answered. Swipe to read them, and message us if yours is not here.
A walk through the home
A walk around [home name] from the front door to the kitchen, with the beds and the space for the whole group. Save it, then send us a message to ask about dates.
Arrival explained
Arriving at [home name] is simple: [how guests get in], then unpack and put the kettle on. Message us if you would like the full arrival guide before you book.
Week 3
A dog walk from the door
A dog walk from the door at [home name]: [short description of the route]. Travelling with a dog? Message us and we will tell you the house rules and the best routes.
Wet day ideas
Wet day plans near our homes: [place], [place] and a long breakfast. Save this board for your trip, then message us to ask about a stay.
A guest's kind words
Thank you to [name] for these kind words about their week at [home name]. Planning a stay of your own? Message us here to ask about dates.
Week 4
The season near the cabin
[Season] near [home name]: four things to do within a short drive. Save this guide, then message us if you would like a midweek break.
A week for the family
A family week at [home name]: sleeps [number], with a kitchen for big meals and space to spread out. Save the pin, then message us to check dates.
A returning guest
Our favourite message this month: a family booking the same week again next year. Thank you. Want a week at [home name]? Message us to ask about dates.
Words in [square brackets] are for you to fill in, like a price or an offer.
Your hashtags
Your advert budget
The numbers to watch
Messages a week
Count the new messages on WhatsApp, Instagram and your website form each week.
Enquiries that became bookings
Note the guests who messaged you from social media and whether they booked a stay.
Saves on Pinterest and Instagram
Check which home pins and posts are saved most and make more like them.
Time to reply
Note how long each new message waits for an answer and try to shorten it.
How AI Web Maker runs this strategy
Every post sends people somewhere. On AI Web Maker your website comes with the tools that keep this strategy running every week:
AI Social Media Marketer. Writes and posts to Facebook, Instagram and more on a schedule, sending people to your site.
AI Chatbot. Answers your visitors day and night from your own information, and takes the details of people who want to talk.
AI Blog Writer. Writes and publishes articles about your business on a schedule, so new visitors keep finding you on Google.
Contacts and leads. Every sign-up, contact form and chat lead lands in one place, so no customer slips away.
AI SEO Tool. Scores every page out of 100 and fixes each problem with a click, so the pages your posts link to climb on Google too.